icon-discover-icon-linkicon-dismiss-keyboard-linkicon-icon-allcategoriesicon-icon-animalsicon-icon-articon-icon-charityicon-icon-checkicon-icon-checkmarkicon-icon-comicicon-icon-communityicon-icon-consoleicon-icon-create-categoryicon-icon-create-durationicon-icon-create-editicon-icon-create-goalicon-icon-create-photoicon-icon-create-storyicon-icon-create-titleicon-icon-danceicon-icon-dashboardicon-icon-designicon-icon-donateicon-icon-downarrowicon-icon-downcarroticon-icon-editicon-icon-educationicon-icon-embedicon-icon-environmenticon-icon-exclamationicon-icon-facebookicon-icon-fashionicon-icon-filmicon-icon-followicon-icon-followingicon-icon-foodicon-icon-gamingicon-icon-goicon-icon-gplusicon-icon-healthicon-icon-helpicon-icon-idOval 8icon-icon-instagramArtboard 1 Copy 52icon-icon-linkicon-icon-linkedinicon-icon-locationicon-icon-lockicon-icon-mailicon-icon-musicicon-icon-outlinedhelpicon-icon-outposticon-icon-personalcauseicon-icon-photographyicon-icon-playbookicon-icon-politicsicon-icon-profileicon-icon-recent-activityicon-icon-religionicon-icon-rightarrowicon-icon-searchicon-icon-smallbusinessicon-icon-sportsicon-icon-technologyicon-icon-theatreicon-icon-todoicon-icon-transmediaicon-icon-tumblricon-icon-twittericon-icon-uparrowicon-icon-upcarroticon-icon-videowebicon-icon-viewicon-icon-websiteicon-icon-writingicon-icon-youtubeArtboard 1Artboard 1Artboard
Toss a few cents at great content. Get stuff. Feel good.
Len Kendall
1,028 Facebook Friends
Chicago, Illinois
United States
4 Team Members

UPDATE: We hit our goal!

Please stay up-to-date at CentUp.org


People who pledge to this campaign will be our first (and forever best) community members.

centup dash

What is CentUp?

CentUp is an intentionally simple button that lives next to all kinds of web content. It lets people toss a few cents at blog posts, photos, videos, and songs they really love. The kicker? Half that money goes to charity.

We can do more! 

5 BILLION+ pieces of web content get liked or shared each day?. Let's do more. When things go viral, it creates awareness. When things get CentUp, it will create change.

One of the most common reasons people don't donate more online is because they forget. CentUp is an active reminder to give, and it lives where people are spending an enormous amount of time and attention each day: online content.

Using CentUp means you're helping build schools around the world, empowering women, supporting public media, and much more. All while you're surfing the web and sharing with other. 

Content creators and curators deserve to make money from their work, but audiences today feel forced to pay, not necessarily motivated. CentUp changes behaviors by making social good a core element of the publishing business model.

Why should you give?

  • Giving a few pennies is pretty inconsequential, but in aggregate a lot of good can be done.
  • Many publishers will reward their biggest supporters. For example, you CentUp $10 worth of posts on your favorite news site, you get an annual subscription automatically. NO PAYWALL!
  • Instead of having to donate to causes on charity websites, CentUp users can take that action across the web where they’re already spending time.
  • Donations will be amplified by brands and other large donors. Companies with major CSR efforts will be thrilled to leverage our network as we scale. Imagine Brand X telling the world, "we're going to double everyone's cents up to 1 million dollars when you use CentUp in May!"




A note to publishers 

Whether you write, shoot, produce, or draw, if you put great content out on the web, CentUp will help turn your efforts into something that earns money for great causes, and for you.

We're very passionate about helping creators earn an income from their work. We also know that lots of "models" have been tried before. Our team has spent time in the industry and understands the challenges. We believe our formula has massive potential to supplement existing compensation channels.

CentUp is a sharing button that creates a new revenue stream for those who share content. It's not about paywalls or advertising, it's about turning publishers into conduits for charity. 


Find This Campaign On
raised by 589 people in 1 month
122% funded
No time left
$15,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on March 4, 2013
Select a Perk
  • $1USD
    Care for a sample?

    Want to take CentUp for a test-drive after launch? This is for you. 100 cents will be loaded into your account when we go live. We're a microdonation platform, so of course we have to offer a small pledge level!

    174 claimed
    Estimated delivery: March 2013
  • $20USD

    You're the spark that will make CentUp explode. A $20 pledge here gets you 2200 cents. Pretty darn good deal isn't it?

    252 claimed
    Estimated delivery: February 2013
  • $50USD

    Oppan CentUp style! Heyyy....sexy people, this level gets you 5,000 cents AND founder Len Kendall will tweet his love for you to all 12,000+ of his twitter followers in his usual clever way. (1 person per day...NO MATTER HOW LONG IT TAKES)

    77 claimed
    Estimated delivery: February 2013
  • $90USD
    Super User

    Hey I just met you, and this is crazy, but pledge $90, and we'll give you 10,000 cents maybe. (Seriously though... it's not a maybe. We'll do it) A nice discount for our friends who want to commit to using CentUp across the web.

    15 out of 100 claimed
    Estimated delivery: February 2013
  • $199USD
    Blogger Package

    We know all of the blood, sweat, and pixels you put into creating content. This pledge gets your account loaded with 20,000 cents and your site promoted across CentUp.org after launch for 6 months. We ALSO will send you a sweet care package including a Field Notes journal, a hand-made CentUp dickey, AND a mysterious third gift. (Promise it won't not be sorta weird).

    32 claimed
    Estimated delivery: February 2013
  • $5,000USD
    Mega Partner

    Two of us will fly to your office (by airplane if our arms are tired) and spend an entire day with your team to plan out how to integrate CentUp into your 2013 efforts. You'll be getting one awesome marketer who got the entire internet to help him propose to his fiance, (google: "sayyeskatie" for more on that) and another person who has mastered the art of fusing content and charity. These funds will also go towards implementation coming out of the planning session.

    0 out of 4 claimed
    Estimated delivery: February 2013
Do you think this campaign contains prohibited content? Let us know.