Bruckner from an Ice Cream Truck, 1st Ride

The Knight Foundation will match funds for me to run an ice cream truck around Detroit playing Bruckner's March in E-flat and other classics.
Alonso del Arte
Detroit, Michigan
United States
1 Team Member

Short Summary

I am one of the winners of the Knight Arts Challenge Detroit 2013, for this idea to run the ice cream truck around town playing classical music (specifically Bruckner's March in E-flat, but also a few other pieces) and selling ice cream for 26 Fridays: one Friday this year and then 25 Fridays roughly from April to October 2014. The Knight challenge grants are matching grants. So I need to raise from other sources half the money for the first ride and then Knight will match the other half.

What We Need & What You Get

Essentially the money is an assurance of profit for the ice cream truck operator. Maybe next year I will have my own truck, but this year I'm using someone else's. On a hot summer day, an operator expects to make $400. So that's what most of the $500 is for. Break it down for folks in more detail: The rest is for other expenses, like perhaps a cable to connect an MP3 player to the truck's sound system, maybe for gas.

I also need there to be one not cold Friday left this year, but that's not under anyone's direct control. Though due to climate change, it's very likely there will be a very warm Friday in November and maybe even December.

Because of the Knight match, I actually only need to raise $250 for the first ride. But if I raise more than what I need for the first ride, those funds can be saved up for next year's rides.

If you live in Corktown, Midtown or downtown, you might get to hear the ice cream truck's first ride. Other neighborhoods will be covered next year.

The Impact

This will bring classical music to all of Detroit's neighborhoods in a fresh and unexpected way. Next year I plan to go to every neighborhood plus Belle Isle. This year the first ride route will necessarily be limited, but it will create awareness to raise the funds for the match for next year's rides.

And then maybe other ice cream truck operators will start using different tunes than the same old ice cream truck standards.

Other Ways You Can Help

You can also help by getting the word out about this project, using Indiegogo's share tools.

Marching bands can help by recording Bruckner's March in E-flat major, Kéler Béla, Apollo March or Michael Haydn's Turkish March and making the recordings available on IMSLP.

Composers can help by writing a march in E-flat major using the exact same instrumentation and form as Kéler Béla, Apollo March and making the score available on IMSLP.
Find This Campaign On
raised by 2 people in 6 days
25% funded
0 time left
$500 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on October 18, 2013
Select a Perk
  • $1USD
    A thank you e-card.

    A thank you e-card e-mailed to you.

    1 claimed
    Estimated delivery: October 2013
  • $25USD
    Your name on the truck

    A bumper sticker-sized rectangle on the truck's exterior acknowledging your support of this project.

    1 out of 16 claimed
    Estimated delivery: November 2013
  • $100USD
    Choose Sousa

    Your choice of a Sousa march to add to the playlist for the day the truck rolls.

    0 out of 1 claimed
    Estimated delivery: November 2013
  • $500USD
    A new old manuscript

    A modern handwritten copy of the Bruckner March in E-flat using the original (and now archaic) transpositions.

    0 out of 1 claimed
    Estimated delivery: November 2013
  • $1,000USD
    A new manuscript

    A handwritten copy of the Adjutant's Polka, one of the pieces that will be played from the truck.

    0 claimed
    Estimated delivery: November 2013
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