Would you like to see BREAD in print? Here's your chance!
Watch the video above for a brief hello, then read the text below for more details — or skip straight to the pre-sale options (perks) on the right. If you have any questions, use the comments section here at Indiegogo or e-mail me.
Important: According to Finnish fundraising law, companies cannot accept money without compensation, so make sure to choose the appropriate perk to go with your contribution. (I suppose that's what you would do anyway. Perks are fun!)
Back in December 2011, when I announced on my blog that I would be creating a magazine for bread enthusiasts, I had no idea what I was getting into. As a blogger and occasional freelance writer, I was curious to learn how magazine publishing works and to find out if it's possible to make it without a big organization. As a passionate home baker baking all the bread for my family, I wanted to share my passion for bread and craftsman values with everyone interested.
Two years and nine issues later (issue ten will be out on December 18th, 2013), I can confidently say that yes, it is possible. And it's a great adventure!
BREAD has earned a spot in the world of bread making and is now ready to reach for its next big goal: print.
Since the early days of the magazine, I — and many of the magazine's readers — have felt that just like good bread, BREAD is something you should be able to hold and feel in your hands. Now is the time to make that happen. If you agree, that is.
This Indiegogo campaign is here to confirm that my vision matches with yours, and if it does, to deliver the printed magazine to your real, physical mailbox.
Starting with the Spring 2014 issue.
What is BREAD?
BREAD is an independent magazine on great bread and how it gets made.
Through interviews, it shares stories and experiences from craftspeople working with bread — farmers, millers, bakers — and asks the question: "What makes bread special?"
But inspiration is only one half of the magazine. The goal in every issue is to help you improve your craft as a baker. BREAD is built upon the belief that understanding what happens in the process of bread making together with a great deal of practice takes you further than going through lots of recipes.
This is why the magazine focuses on deep and detailed — but easily approachable — articles on the different aspects of bread making.
In 2014, my company, Insanely Interested Publishing, will publish four issues of BREAD: Spring, Summer, Autumn, and Winter.
Each 96-page edition will be built loosely around the title of the issue. In each issue, you will find:
- Stories from bakers, millers, farmers, and other craftspeople who work on something that has an impact on the bread we eat.
- New ideas to try in your bread making.
Articles that help you deepen your understanding of the art and science of bread making.
- Beautiful bread photography and writing to inspire you in your bread making.
- And much more.
If you have been reading BREAD in the past two years, you know what the magazine will be about: 2014 will be like the two previous years, but with an even stronger focus on editorial quality and great stories.
All of the issues will be available digitally, and — I hope — in print.
The printed magazine will be something you will want to keep and cherish.
Printed on sustainable, ecological paper, and bound as a high quality softcover book, you can read the magazine in bed, take it into the kitchen, carry it in your backpack, or place it in the bookshelf, where the year's four magazine issues will together form a beautiful collection.
My dream is that the magazine will be a symbol of appreciation for the artisan bakers and craftspeople featured on its pages.
The First Step
This Indiegogo campaign is the first step towards that goal.
Printing costs money, as does shipping the magazine to readers around the world. So, in order to best reach the goal of printing the four issues of BREAD in 2014, I have split the project into steps.
First, in this Indiegogo campaign, I am focusing on the Spring issue and bringing it to you, in print.
That's step one.
Step two will be making and printing issues two to four.
After all print copies bought through the Indiegogo campaign have been sent out, the remaining copies (as well as the digital options) will be available for sale on the magazine's web site and on a few other good outlets. The profit from these remaining copies will go into securing the printing of the Summer edition, which will then be available for purchase in our web shop.
Also, should this campaign make more money than is needed for the Spring issue, any extra will go into making and printing the three other issues.
The Pre-Sale Options
Alright, now it's the time for the really fun part!
On the right side of this page, you will find the list of pre-sale options or perks, as they are called here on Indiegogo, available for you to choose from. In addition to the regular ones (a digital subscription, a print copy of the Spring edition), there are some special ones that you will not find anywhere else (like my notebook, for example).
I hope you will find one that feels right to you!
All prices are in US dollars, but you can easily check what the corresponding price is in your local currency using (for example) this currency converter.
Included in every package:
- Your name listed at the end of the Spring issue of Bread (both print and digital). In the digital issue, we can also include a link to your blog, web site, Twitter (you name it, as long as it is legal and safe for the family)
- Access to backer-only updates that take you behind the scenes of making the Spring issue of Bread.
If you have an idea for a cool perk that you think I should add, let me know! I hear it's possible to add new perks still during the campaign.
Where Will the Money Go?
Making a magazine is an effort involving many steps, from writing the articles to photography to finally printing and delivering the magazine to your doorstep.
The single biggest expense is printing. My goal with the magazine is to create something of lasting value. This means that I am not taking the cheapest route with printing. The magazine will be printed on high quality, ecologically sustainable paper, and bound like a softcover book so that you can stack it in your book shelf or carry with you without having to fear ripping pages.
Shipping comes next. In fact, the cost of shipping the magazine from Finland comes very close to the price of the print run! That's new for me as so far I have been only shipping digital copies — but I believe it'll be worth it.
Paying freelancers. When I hire people to write a magazine article or shoot some photos, they need to get paid for their work.
- Proper editing and other outside help. To make sure the magazine is of high quality deserving to be printed, I will hire an editor to go through the text as well as pay for someone to take a look at the design and spot any errors and places for improvement. The amount of money the project reaches will determine how much of this type of work we can afford.
To minimize any risk for all of us, I have decided to make this campaign "all-or-nothing" (This is the model used in all projects on Kickstarter). "All-or-Nothing" means that if the goal of $8,000, which will get us the minimum required for printing and shipping a quality magazine, is not reached by the end of the year, all payments will be refunded and I will go back to the drawing board to plan the next year all over again.
Any money above the $8,000 goal will be first used to making the Spring issue as good as possible and to ensuring that the three other issues in 2014 will also be printed.
Questions & Answers
Q: Why isn't there an option for subscribing to all four print issues?
A: To collect enough money to secure the printing of all four issues at once, I would have needed to set the target much higher than at $8,000. This would have put reaching the goal and getting even the first issue printed at risk. So instead of doing that, I decided to go with a step-by-step process where printing the first issue will naturally lead to the second, third, and fourth.
That said, any money beyond the target will go into securing the printing the three other issues. As early supporters, you will be the first to know when the Summer issue (and a possible subscription) becomes available.
Q: How have the delivery estimates been calculated?
A: The delivery estimates are based on shipping the physical copy of the magazine issue. I have tried to be realistic with them and hope to ship earlier than the estimate.
Digital packages will ship as they become available. For example, if you buy a package containing the digital 2013 issues, you will receive your download right when the campaign ends.
Q: Will the finished magazine look exactly like the images on this page?
A: Probably not. The images on this page are here to give you an idea of the overall visual style of the magazine, but are still just sketches. The final style will be more polished and will develop as the magazine gets closer to completion.
Q: What will happen if the campaign doesn't reach its goal?
A: If the campaign does doesn't reach its goal by the end of the year, first of all, you will get your money back. This is because I want to make sure I can deliver you what you pay for. It also means that printing BREAD most likely will not happen, at least not next year.
Other Ways You Can Participate
If you aren't able to spend money on this project at this time but would like to see the printed version of BREAD become reality, you can still support the project by telling your friends and anyone you think would be interested!
You can do this by sharing this page on Facebook, Twitter, or other social media sites, or simply talking about the magazine with anyone you know.
Also, don't forget to check out the free issues (from 2012) available on the magazine's web site!