What is the Bottle Blocker?
Two of the biggest problems facing parents with teenaged kids today are: Underage drinking and prescription drug abuse. The Bottle Blocker helps you prevent both these problems in your home, the only place where you have any control.
My name is Richard Michiel, and I am the inventor of the Bottle Blocker. The Bottle Blocker is a patent-pending tamper proof locking device that fits on any liquor bottle or pill bottle to prevent unauthorized access.
The product was created in response to the staggering numbers of injuries and deaths that occur each year as a result of underage drinking. Alcohol is the most commonly used and abused drug among youth in the United States, more than tobacco and illicit drugs, and is responsible for more than 4,700 annual deaths among youth. Although drinking by persons under the age of 21 is illegal, people aged 12 to 20 years drink 11% of all alcohol consumed in the United States. In 2010, there were approximately 189,000 emergency rooms visits by persons under age 21 for injuries and other conditions linked to alcohol. The 2011 Youth Risk Behavior Survey found that among high school students, during the past 30 days: 39% drank some amount of alcohol; 22% binge drank; and 8% drove after drinking alcohol.
“Most kids get their first taste of alcohol from their parent’s liquor cabinet,” says LICADD (Long Island Council on Alcohol and Drug Addiction) Executive Director Dr. Jeffrey L. Reynolds. “Parents who use Bottle Blocker will send a clear message to their kids that they won’t tolerate underage drinking and violation of the device will give them the opportunity to address alcohol abuse before it spirals into a more serious problem. With increased enforcement of social host laws and the advent of summer parties, parents need to act affirmatively to both protect their kids and limit their liability.”
The simple two-piece device fits on any bottle with a neck, first with a custom latex cap that covers the bottle cap, and is then secured with a custom cable tie. The ties come in a custom color with an imprinted logo to make them difficult to replace. The Bottle Blocker can also be used on pill bottles – ensuring that prescriptions are safe and out of children’s hands.
I am working on a New Improved version of the Bottle Blocker. As great as the response to the original Bottle Blocker was I am making it even better! By adding a different serial number on each tie that will make it impossible to replace without getting caught, and adding a log sheet that will track where each lock was used which will prevent a kid from taking an entire bottle we can save even more lives.
Once we get our new improved ties, we need to start an advertising campaign to get it out and do something to change the statistics facing our youth and hopefully save some lives. That’s where you come in, we need funds to start a campaign to make people aware that we are here to help, and that we can make a difference.
What We Need and Why
I am trying to raise $15,000 to start an advertising campaign to create some brand awareness and let people know that there is a better way to deal with this age-old problem than just talking to our kids.
Help me make a difference. I know this product is important to parents as well as their kids. We can save some lives. We can change the statistics and show our kids in a very strong way that we want them to be safe, we want them to make better decisions, and we do not want them drinking our alcohol or taking our pills.
This is such a simple solution, yet no one has come up with anything like it before. Its inexpensive, simple to use, and with your help we will make a difference.
Other Ways You Can Help
OK, so you saw my campaign, you like the idea, see the value, but you just don't have the funds to help us in that way. I understand, there is still a way to help get this product out and it doesn't cost a penny. Spread the word, help me make people aware that we exist and that finally you can do more than just talk to your kids about underage drinking and prescription drug abuse at home. Tell your facebook friends, twitter connections and your local PTA about our campaign so that others can help us reach our goals.
You can also use the indigogo share tools to get the message out.