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InDemand
Books on B - New Hayward Bookstore
Fundraising effort by longtime bookstore manager to replace beloved institution with "Books on B" !
Renee Rettig
Hayward, United States
$69,320 USD total funds raised
120% funded on April 8, 2017
"Books On B" will replace Hayward's beloved "The Book Shop" which operated on B Street in downtown for over 56 years. After losing their lease, the current owners have decided to retire, and long time manager, Renee Rettig, will open a new shop across the street. Now more than ever is the time to support independent book stores. They are an integral part of every community in which they exist. They are community gathering places, education centers, and make life so much more worthwhile!

What Books on B is all about

I seek your assistance to make my dream a reality.  The total costs for this endeavor will be between $110,000 and $140,000.  I have set my fundraising goal at $55,000 to cover basic renovations.  Every dollar raised from the community is a dollar I won't have to borrow from the bank.  

  • $55,000 minimum needed to renovate the new shop
  • $40,000 in start up costs
  • $30,000 for an operations reserve and the first three to six months of operations

“Wherever I go, bookstores are still the closest thing to a town square.” 
― Gloria Steinem, My Life on the Road

What I'll do, and what you'll get

The $55,000 raised will go to remodel the new shop, and cover tenant improvements:

  • Demo the existing space
  • Repair the front windows and improve the facade
  • Patch and repair the floors
  • Carpentry
  • Electrical improvements, including new lighting
  • Extension of existing HVAC ducting to all parts of the shop
  • Plumbing and bathroom improvements
  • New shelving and the front counter
  • Panic doors and fire marshal improvements

The main goal of this campaign is to raise the funds needed for tenant improvements and reduce the amount of Small Business Administration (SBA) loan that will have to be taken to get the shop started.  These improvements are the bare minimum needed to open the doors.

Thank you so much for your support! You've exceeded my wildest dreams!

We've reached our campaign goal and have set our sights higher! All donations above and beyond the $55,000 will go to additional exciting improvements!

  • Upgrade to the new lighting system, including using all LED lights
  • Build out the mezzanine as both an office for Renee, and a catwalk shelving area where I will house the rare books!
  • Additional improvements to the front of the building - including better signage, new windows and better lighting outside.

New rewards are available, so please share with your friends and family to help us as we near the end of this campaign! 

A little about the rewards!

I have received so much goodwill and support from our community that I have every confidence this campaign will be a success.  Below are some details about the reward levels.

"Books on B" Bookmark — A limited edition bookmark. This will only have one print run, and will commemorate the opening of Books on B. 

"Books on B" Mug — A charmingly yellow mug with our logo on it. 

"Books on B" Tote — A 100% cotton tote with the Books on B logo. Tote measures 15.5" h x 14.5" w x 7" d.

Matt "136" Ritchie Bee Pin — Matt Ritchie, aka Matt136, seen on such sites as DeviantArt and Society6, and about to launch his latest show at Upper Playground Portland March 2, has created his latest work just for this fundraiser!

Renée's Top 10 Book Lists —  I've compiled five Top-10 lists of my favorite books. This list will be available both digitally and printed. The lists include the following topics: vacation, kids, Inspirational & Uplifting, Rainy Day, and Books by Bay Area Authors.

"Books on B" Loaded Tote — This is for the book lover that has places to go, warm beverages to drink, and books to read. It includes 1 tote, 2 mugs, Renee’s Top-10 book lists, and 2 bookmarks. 

Renée's Personalized Book Recommendation — As a bibliophile myself (what book store owner/manager isn't?!) I take pride in my book recommendations. With this reward you'll sit down with me (literally, figuratively, or virtually!), and we'll talk about your reading preferences. I'll then craft a personalized book recommendation listing the top book, plus a few more I think you may enjoy. This will be presented in either a print or digital certificate (you will choose upon selection of your reward).

Hayward Artwork by Andy Kong Knight - four pieces by the local artist

Frank Lloyd Wright Pocket Journal - Pomegranate Press

"How Bees Make Honey" - out of print children's book

"Lessons from Little Rock" by Terrence Roberts

"Glitter and Glue" by Kelly Corrigan

 

"Games Without Rules" by Tamim Ansary

“The Great American Mousical” by Julie Andrews Edwards

Loaded Tote and Renée's Personalized Book Recommendation — This perk includes everything in the Loaded Tote (1 tote, 2 mugs, Renee’s Top-10 book lists, and 2 bookmarks ), plus a personalized book recommendation, all for a nice bundled price!

Ultimate Book Lover's Tote — This perk includes everything in the Loaded Tote (1 tote, 2 mugs, Renee’s Top-10 book lists, and 2 bookmarks ), plus a personalized book recommendation, plus all five #1 books on Renee’s Top-10 book lists! 

"Books on B" Shelf Dedication Plaque  —  With this reward you are the ultimate heroic protagonist. You will receive your own dedicated plaque assigned to a shelf in Books on B. This level includes:

  • 1 tote
  • 2 mugs
  • Renee’s Top-10 book lists
  • 2 bookmarks
  • 1 personalized book recommendation
  • 1 Dedication plaque

(A note: since we've gotten amazing rewards donated since the start of the campaign, the wording on the reward level selection for the $1,000 Dedicated Shelf is not quite accurate. Apologies for any confusion the reward description may cause. Limited edition perks are not included in this reward level, but you do get the amazing items included in the description above for "Books on B" Shelf Dedication Plaque.)

 

If you're interested in more than one reward level that's fantastic! You'll select your first level, check out, and enter your payment info. Then make a new contribution for your second perk. If you're super motivated and digging even more of our perks, repeat the process, as necessary. 

*Items in image not to scale

**Designs for Books on B items not finalized, though will be similar to those shown

A note about our logo. Our logo is a work in progress, and so limited edition items will be printed using our working logo. Owning one of these items will show your commitment to Books on B and to the Hayward community!

Whenever possible, the rewards will be made in the USA.  As you all know, supporting independent bookstores increases locals jobs in our community - so I feel really strongly about supporting jobs nationwide.  Thank you for your support!

Bookstores rock!

Now, more than ever, the world needs bookstores. 

This community deserves to continue the tradition of a gathering place where people are comfortable to express themselves freely, quench their curiosity, and discover their truest self.

I've become my best self by serving this community's former bookstore, and it'd be my greatest pleasure and honor to continue for the rest of my days.

“The Bookshop has a thousand books,
All colors, hues, and tinges,
And every cover is a door
That turns on magic hinges.” 
― Nancy Byrd Turner

Risks & challenges

As with any small business there are inherent risks. But I believe in our community and in the power of books. Here's why, with your help, I think we'll succeed:

  • Building/lease - as news of the Book Shop's lost lease got out, a wonderful local property owner stepped up to offer his space for the new shop
  • I have 21 years experience running the bookshop and I am ready to take on the role of ownership!
  • According to a recent Publisher's Weekly article, book sales from book shops are on the rise. 

Starting any new business has its challenges. My lease is secure, and I am very grateful to longtime Hayward resident and building owner Jerry Egusa. I have identified a general contractor, and am working with the city on building permits and a city business license. I am also working with the local SBA on shaping my plan and identifying additional sources of funding.  

I have approached the the City for financial support, and hope for funds for inventory, equipment and other start up costs. The community support through this Indiegogo campaign will help reduce the amount of my loans with the SBA for start up costs and operations reserve.  

I am doing my best to open by Spring 2017. I look forward to welcoming you into the new bookshop as soon as I can!

Can't donate? Consider helping another way...

If you're a book lover but can't afford to help out by donating consider sharing this campaign with your friends, family, and especially with other book lovers.

Books on B referral contest! 

All supporters of this campaign are able to "win" a Books on B mug by referring their friends and family to the campaign. Refer 20 people who contribute to the campaign and you'll receive a Books on B mug! 

For you to count as a referrer, you must promote your campaign with Indiegogo’s share tools while logged into your Indiegogo account. This is important because otherwise, your unique ID won’t be attached to any resulting contributions or visits. 

All referrals that come between the dates this campaign is launched to when it ends will be tallied, and winners of the referral contest will be notified in the coming weeks. 

Thank you so much for your support!

Perks
$25
USD
+ Shipping
Limited Edition Mug
Please accept my many thanks, and a mug with the Books on B logo. If you would like to save on shipping and pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Logo Mug
55 claimed
Ships Worldwide
Estimated June 2017
Estimated June 2017
Get this perk
$5
USD
+ Shipping
"Books on B" Bookmark
A limited-edition crowdfunding logo bookmark, exclusively produced and offered for backers of this campaign. Bookmarks, when available, will be available to be picked up from Books on B, or shipped within the US. If you would like to save on shipping and pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Logo Bookmark
14 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
$20
USD
+ Shipping
Limited Edition "Matt 136" Pin
Matt Ritchie, seen on such sites as DeviantArt & Society6 (his latest show opens @ Upper Playground Portland 03/02) has created a pin for this fundraiser! There are 50 of this limited edition of his meticulously designed enamel bee pin - $20 each. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Matt 136 "Bee" Pin
43 out of 50 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$20
USD
+ Shipping
Frank Lloyd Wright Journal
This reward level includes a handsome, hand-sized leather-bound journal by Pomegranate Press; grid-lined, acid-free pages, sewn ribbon bookmark. A lovely gift for a budding architect or earthbound visionary. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Frank Lloyd Wright Journal
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$20
USD
+ Shipping
How Bees Make Honey
Well, how could I resist? Although only from 2010, this reward level includes an out-of-print rare children's book brings bees up close and personal. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • How Bees Make Honey
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$25
USD
+ Shipping
Lessons from Little Rock
This reward level includes a signed copy of One of the Little Rock Nine, who bravely faced down desegregation in 1957 Alabama, this is an opportunity to view history through this wise account. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Lessons from Little Rock
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$25
USD
+ Shipping
Glitter and Glue
I've had the pleasure of meeting the author at her event at our beloved Hayward Library. This honest heartwarming memoir will make you laugh and cry, but in the most rewarding way. This reward level includes a signed, dust-jacketed hardcover. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Glitter and Glue
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
$25
USD
+ Shipping
Games Without Rules
This San Francisco author weaves his perspective into this complicated nation's history. This reward level includes a signed, dust jacketed hardcover. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Games Without Rules
0 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
$30
USD
+ Shipping
Andy Kong Knight Artwork
At this reward level you receive four signed, unframed pieces of art by the talented Andy Kong Knight. A poster of the Hayward Gateway Mural (9" x 24"), and photo prints of Hayward Meets Hollywood (6.5" x 11"), Movie Palace Tower Mural (6" x 7.5"), and Night at the Silver Screen (6" x 7.5"). Choose Zambia to save on shipping and pick up in store.
Items included:
  • Andy Kong Knight Artwork
2 out of 5 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$45
USD
+ Shipping
The Great American Mousical
This reward level includes a signed hardcover first edition with dust jacket is a sweet story for elementary-school level limelight aspirants, written by the sweetheart of stage and screen, collaborating with her daughter. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • The Great American Mousical
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
$50
USD
+ Shipping
"Books on B" Tote Bag
A limited edition Books on B tote, plus Renée's Top-10 book lists. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Books on B Tote
  • Renée's Top 10 book lists
46 claimed
Ships Worldwide
Estimated June 2017
Estimated June 2017
Get this perk
$100
USD
Personalized Book Rec.
As a bibliophile myself (what book store owner/manager isn't?!) I take pride in my book recommendations. I'll then craft a personalized book recommendation listing the top book, plus a few more I think you may enjoy. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Renée's Top 10 book lists
  • Personalized book rec by Renée
4 claimed
Get this perk
$100
USD
+ Shipping
Loaded Tote
This loaded tote bag comes with 1 Books on B tote, 2 Books on B mugs, Renee's Top-10 book lists, and 2 Books on B bookmarks. It's for the book lover who has places to go, warm beverages to sip, and books to read! To save on shipping, enter Zambia on the details page to pick up items from Books on B, when available.
Items included:
  • Logo Bookmark (2)
  • Logo Mug (2)
  • Books on B Tote
  • Renée's Top 10 book lists
67 claimed
Ships to: United States, Zambia
Estimated July 2017
Estimated July 2017
Get this perk
$175
USD
+ Shipping
Loaded Tote & Book Rec
This perk includes everything in the Loaded Tote (1 tote, 2 mugs, Renee’s Top-10 book lists, and 2 bookmarks ), plus a personalized book recommendation, all for a nice bundled price! To save on shipping, and to pick up the reward at Books on B (when available), click Zambia on the shipping details page.
Items included:
  • Logo Bookmark (2)
  • Logo Mug (2)
  • Books on B Tote
  • Renée's Top 10 book lists
  • Personalized book rec by Renée
12 claimed
Ships to: United States, Zambia
Estimated July 2017
Estimated July 2017
Get this perk
$500
USD
Ultimate Book Lover's Tote
This perk includes everything in the Loaded Tote (1 tote, 2 mugs, Renee’s Top-10 book lists, & 2 bookmarks ), plus a personalized book recommendation, & all five #1 books on Renee’s Top-10 book lists!  Due to the bulky nature of this reward, and because I want to see your lovely face, the Ultimate Book Lover's Tote is only available by pick up.
Items included:
  • Logo Bookmark (2)
  • Logo Mug (2)
  • Books on B Tote
  • Renée's Top 10 book lists
  • Personalized book rec by Renée
  • #1 books from Top-10 lists
2 claimed
Estimated July 2017
Estimated July 2017
Get this perk
$1000
USD
Dedicated Bookshelf
With this very generous donation, you will receive all of the above gifts, and have a shelf in the shop dedicated in your name, or in memoriam to a loved one, with a lovely plaque for all time and my everlasting gratitude. Each $1,000 donation will help defray the costs of construction.
Items included:
  • Book Shelf Dedication
18 out of 35 claimed
Estimated June 2017
Estimated June 2017
Get this perk
"Books On B" will replace Hayward's beloved "The Book Shop" which operated on B Street in downtown for over 56 years. After losing their lease, the current owners have decided to retire, and long time manager, Renee Rettig, will open a new shop across the street. Now more than ever is the time to support independent book stores. They are an integral part of every community in which they exist. They are community gathering places, education centers, and make life so much more worthwhile!
Perks
$25
USD
+ Shipping
Limited Edition Mug
Please accept my many thanks, and a mug with the Books on B logo. If you would like to save on shipping and pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Logo Mug
55 claimed
Ships Worldwide
Estimated June 2017
Estimated June 2017
Get this perk
$5
USD
+ Shipping
"Books on B" Bookmark
A limited-edition crowdfunding logo bookmark, exclusively produced and offered for backers of this campaign. Bookmarks, when available, will be available to be picked up from Books on B, or shipped within the US. If you would like to save on shipping and pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Logo Bookmark
14 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
$20
USD
+ Shipping
Limited Edition "Matt 136" Pin
Matt Ritchie, seen on such sites as DeviantArt & Society6 (his latest show opens @ Upper Playground Portland 03/02) has created a pin for this fundraiser! There are 50 of this limited edition of his meticulously designed enamel bee pin - $20 each. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Matt 136 "Bee" Pin
43 out of 50 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$20
USD
+ Shipping
Frank Lloyd Wright Journal
This reward level includes a handsome, hand-sized leather-bound journal by Pomegranate Press; grid-lined, acid-free pages, sewn ribbon bookmark. A lovely gift for a budding architect or earthbound visionary. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Frank Lloyd Wright Journal
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$20
USD
+ Shipping
How Bees Make Honey
Well, how could I resist? Although only from 2010, this reward level includes an out-of-print rare children's book brings bees up close and personal. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • How Bees Make Honey
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$25
USD
+ Shipping
Lessons from Little Rock
This reward level includes a signed copy of One of the Little Rock Nine, who bravely faced down desegregation in 1957 Alabama, this is an opportunity to view history through this wise account. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Lessons from Little Rock
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$25
USD
+ Shipping
Glitter and Glue
I've had the pleasure of meeting the author at her event at our beloved Hayward Library. This honest heartwarming memoir will make you laugh and cry, but in the most rewarding way. This reward level includes a signed, dust-jacketed hardcover. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Glitter and Glue
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
$25
USD
+ Shipping
Games Without Rules
This San Francisco author weaves his perspective into this complicated nation's history. This reward level includes a signed, dust jacketed hardcover. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Games Without Rules
0 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
$30
USD
+ Shipping
Andy Kong Knight Artwork
At this reward level you receive four signed, unframed pieces of art by the talented Andy Kong Knight. A poster of the Hayward Gateway Mural (9" x 24"), and photo prints of Hayward Meets Hollywood (6.5" x 11"), Movie Palace Tower Mural (6" x 7.5"), and Night at the Silver Screen (6" x 7.5"). Choose Zambia to save on shipping and pick up in store.
Items included:
  • Andy Kong Knight Artwork
2 out of 5 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
SOLD OUT
$45
USD
+ Shipping
The Great American Mousical
This reward level includes a signed hardcover first edition with dust jacket is a sweet story for elementary-school level limelight aspirants, written by the sweetheart of stage and screen, collaborating with her daughter. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • The Great American Mousical
1 out of 1 claimed
Ships to: United States, Zambia
Estimated June 2017
Estimated June 2017
Get this perk
$50
USD
+ Shipping
"Books on B" Tote Bag
A limited edition Books on B tote, plus Renée's Top-10 book lists. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Books on B Tote
  • Renée's Top 10 book lists
46 claimed
Ships Worldwide
Estimated June 2017
Estimated June 2017
Get this perk
$100
USD
Personalized Book Rec.
As a bibliophile myself (what book store owner/manager isn't?!) I take pride in my book recommendations. I'll then craft a personalized book recommendation listing the top book, plus a few more I think you may enjoy. To save on shipping, pick this up in the store after opening, choose Zambia in the shipping details.
Items included:
  • Renée's Top 10 book lists
  • Personalized book rec by Renée
4 claimed
Get this perk
$100
USD
+ Shipping
Loaded Tote
This loaded tote bag comes with 1 Books on B tote, 2 Books on B mugs, Renee's Top-10 book lists, and 2 Books on B bookmarks. It's for the book lover who has places to go, warm beverages to sip, and books to read! To save on shipping, enter Zambia on the details page to pick up items from Books on B, when available.
Items included:
  • Logo Bookmark (2)
  • Logo Mug (2)
  • Books on B Tote
  • Renée's Top 10 book lists
67 claimed
Ships to: United States, Zambia
Estimated July 2017
Estimated July 2017
Get this perk
$175
USD
+ Shipping
Loaded Tote & Book Rec
This perk includes everything in the Loaded Tote (1 tote, 2 mugs, Renee’s Top-10 book lists, and 2 bookmarks ), plus a personalized book recommendation, all for a nice bundled price! To save on shipping, and to pick up the reward at Books on B (when available), click Zambia on the shipping details page.
Items included:
  • Logo Bookmark (2)
  • Logo Mug (2)
  • Books on B Tote
  • Renée's Top 10 book lists
  • Personalized book rec by Renée
12 claimed
Ships to: United States, Zambia
Estimated July 2017
Estimated July 2017
Get this perk
$500
USD
Ultimate Book Lover's Tote
This perk includes everything in the Loaded Tote (1 tote, 2 mugs, Renee’s Top-10 book lists, & 2 bookmarks ), plus a personalized book recommendation, & all five #1 books on Renee’s Top-10 book lists!  Due to the bulky nature of this reward, and because I want to see your lovely face, the Ultimate Book Lover's Tote is only available by pick up.
Items included:
  • Logo Bookmark (2)
  • Logo Mug (2)
  • Books on B Tote
  • Renée's Top 10 book lists
  • Personalized book rec by Renée
  • #1 books from Top-10 lists
2 claimed
Estimated July 2017
Estimated July 2017
Get this perk
$1000
USD
Dedicated Bookshelf
With this very generous donation, you will receive all of the above gifts, and have a shelf in the shop dedicated in your name, or in memoriam to a loved one, with a lovely plaque for all time and my everlasting gratitude. Each $1,000 donation will help defray the costs of construction.
Items included:
  • Book Shelf Dedication
18 out of 35 claimed
Estimated June 2017
Estimated June 2017
Get this perk
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