Black & Denim: American-Made Selvedge Denim and Vintage Graphic Tees

Black & Denim is a Lifestyle Brand sourced and manufactured 100% in the USA. American Inspired. American Made. American Owned.
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Black & Denim Apparel Company
Fashion
Tampa, Florida
United States
5 Team Members
 

**GO TO http://www.blackanddenim.com/Rewards.pdf FOR THE FULL LIST OF REWARDS**

 

Our Story

The best way to explain an idea is to tell a story. We want to share our story because we think that when people come together, they can achieve great things.

Congressi Superamus. Divisi Cadimus.

This is Latin for "United we stand, divided we fall." When we start thinking about the impact that our purchasing dollars have, we understand that every time we buy something, we are supporting jobs. American Jobs.

Here are the Statistics:

*The graphic is a courtesy of http://modestics.com/blog/

Only 3% of apparel sold in the US is manufactured here. 50 years ago, that was not the case. We want to make that happen again. We want to bring manufacturing back to the US.

Why is this important?

American craftsmanship is second to none. We have been dictating the trends in design and manufacturing since the industrial revolution. We want to support local communities. That is why we want to have jobs come back to our city of Tampa, Florida.

 

American mettle forges our style

We have been working on this project since March 17, 2008, when the recession hit. We understood that the best way to rebuild America was from the ground up. At the lowest point in modern history, we started working with vendors that were left dry by huge companies for overseas options in manufacturing. We brought to them this idea. They saw the vision and followed our lead. We wanted to create a brand that is as resilient as the American dream.

Proof of concept and validation from the biggest retailer in the US

Macy*s is as American as apple pie. Founded in 1858, it now has almost 800 stores in the world. From 'Miracle in 34th Street" to the Macy*s Thanksgiving Parade, it is part of American culture. We were humbled when they called us to attend the "Workshop at Macy*s". This is a week long training program held at their 34th Street Herald Square Headquarters. We learned about:

  • Strategic growth
  • Learn to identify our customer
  • How to build our Brand Identity
  • Retail math
  • Certifications
  • Maximizing our assortment plan and production life cycle
  • Financial management for sustained growth
  • EDI (Electronic Data Interchange) Transportation and Logistics

Out of thousands of applicants, only 17 companies were invited to the workshop. We were 1 of the 17. We have been planning and learning how to make Black & Denim sustainable and make sure that once we enter this medium we are competitive.

*To learn more about the "Workshop at Macy*s" you can visit http://workshop.macysinc.com/about/alumni/

Sounds like you guys have been doing this for a while...

We have been working to make sure the process is seamless. If you choose to back this project, we want you to understand that you are going to back a project that has validation and the trust of a lot of people.

OK. Let's do this. How can I get on board?

There are 3 ways YOU can help Black & Denim get funded:

  • Contribute: This is the most significant way of helping. You will be making sure that our goal becomes a reality. The only way we can thank you is with our hard work.
  • Share (word of mouth): Telling people about this incredible platform is amazing. Sharing the project with your friends and family is the best way to get other folks to pledge.
  • Broadcast (social media): Facebook, Twitter, Instagram, Pinterest, Tumblr and Foursquare. If you have them, you can use them to engage and highlight our project.
The BLACK Reward: All of our Men's & Ladies Solid Tees are Athletic Fit.  Choose from V-Neck or Crew Neck, sizes S-2XL.  Available in the following Heather colors: White, Turquois, Navy, Brown, Ash, Charcoal, Black, Red, Orange, and Purple.The BLACK Perk: All of our Men's & Ladies Solid Tees are Athletic Fit.  Choose from V-Neck or Crew Neck, sizes S-2XL.  Available in the following Heather colors: White, Turquois, Navy, Brown, Ash, Charcoal, Black, Red, Orange, and Purple.

These are the rewards for the AMERICANA reward. They are available for men and women. All of them are true size fit. Crew neck or V-neck.

Our Signature Jeans are made of 12 ounce denim straight from North Carolina's Cone Denim Mills, a leading supplier of denim fabrics since 1891. Each of our Signature Jeans come in a straight leg cut with a medium rise.Our Signature Jeans are made of 12 ounce denim straight from North Carolina's Cone Denim Mills, a leading supplier of denim fabrics since 1891. Each of our Signature Jeans come in a straight leg cut with a medium rise.

The Selvedge (Selvage) is cut from fabric that has been proudly produced by Cone since 1896 and their White Oak plant  since 1905. Their selvedge (selvage) denims are still woven on American Draper X3  fly shuttle looms from the 1940s. Fabrics woven on these vintage looms  contain a depth and dimension that is completely unique. The vintage  aspect of these looms combined with the fact that these machines sit on  the original turn of the century wood floors, creates a rhythm and  motion that is uniquely woven into these fabrics. They White Oak plant employs loyal denim  experts, some of whom have run these same machines for as many as 50  years. They are committed to providing well crafted selvage fabrics, which  combine American heritage with the latest advances in denim. We in turn commit ourselves to provide the best pair of denim Selvedge (Selvage) denim jeans right here in the US. (Each pair of pants has the legendary red line that correctly identifies them as true American selvedge (selvage) denim fabric.

Why is it called Selvedge (Selvage)?

The name derives itself from the two words "self edge".In the original shuttle weaving process, a small bobbin of yarn is  carried inside a shuttle that travels back and forth across the loom.  Since the yarn is not cut after each weft insertion, the tightly bound  edge cannot unravel. If used as part of a garment, it will maintain its  integrity throughout the life of the garment.  This is in reference to the edge of the fabric, or "self edge".

If you want to see bigger pictures of the rewards, please go to the this link: www.blackanddenim.com/Rewards.pdf

Here is the breakdown for the funds:

$10,000 - Total & Funding Goal

Here is the full description of how we are going to utilize the funds in the event that the project gets funded:

$1,000 - Processing Fees

$6,500 - Tradeshow Fees

$2,000 - Travel Expenses

$500 - Miscellaneous Expenses (Models, Booth Set-up/Installation, etc.)

  

The expenses are the reflection of our dedication to transparency and quality manufacturing. We have anticipated that in order to make this dream a reality, we have to make sacrifices. Our hard work will pay off. We thank you for your support.

That video looks professional. Did you guys spend money to pay a crew, models, etc?

If you think the video looks professional, we have done our job! The video is the effort of our founders, interns and partners. We did not pay anyone to be part of the video, nor did we purchase expensive equipment. We documented our video journey through our Instagram account (@blackanddenim) our Twitter page (@blackanddenim) and our Facebook page (www.facebook.com/blackanddenimapparel).

Video Credits

Film Production, Director & Editing = Luis. Titles = Alex.

Find This Campaign On
$1,581USD
raised in 1 month
16% funded
No time left
$10,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on April 30, 2013
Select a Perk
  • $15USD
    Thank You!

    Thank you! You will receive a custom Leather Patch keychain, stickers and a hand written note to show our loyalty to you. We are also going to put your name on a plaque in the entrance of our building. This would not be possible without your help. Please add $10.00 dollars for International Shipping

    0 claimed
    Estimated delivery: June 2013
  • $25USD
    The BLACK Perk

    We want you to show your support. You will receive a Limited Edition Solid Tee available in Mens & Ladies sizes S to 2XL. It is not just a t-shirt. It is your go-to shirt. We are also going to put your name on a plaque in the entrance of our building. This would not be possible without your help. Please add $10.00 dollars for International Shipping.

    1 claimed
    Estimated delivery: July 2013
  • $30USD
    The AMERICANA Perk

    We want you to display that you believe in us. You will receive a Limited Edition Graphic Tee available in Mens & Ladies sizes S to 2XL. With 30 designs to choose from, this is not just a shirt. It is a conversation piece. We are also going to put your name on a plaque in the entrance of the building. This would not be possible without your help. Please add $10.00 dollars for International Shipping.

    3 claimed
    Estimated delivery: July 2013
  • $60USD
    The AMERICANA (Double) Perk

    We want you to display that you believe in us. You will receive 2 Limited Edition Graphic Tees available in Mens & Ladies sizes S to 2XL. With 30 designs to choose from, these are not just shirts. They are a conversation piece. We are also going to put your name on a plaque in the entrance of the building. This would not be possible without your help. Please add $10.00 dollars for International Shipping.

    1 claimed
    Estimated delivery: July 2013
  • $75USD
    The J. DEAN Perk

    This IS our Signature pair of Denim Jeans. A basic Straight leg that represents great American Style. Inspired by the man himself: James Dean. Please refer to our rewards page for pictures and specs. This is for Men only (sorry ladies). If we hit our limit of backers, we will release more rewards in different colors. We are also going to put your name on a plaque in the entrance of the building. This would not be possible without your help. Please add $20.00 dollars for International Shipping.

    2 out of 200 claimed
    Estimated delivery: July 2013
  • $90USD
    The S. MCQUEEN Perk

    A custom pair of Selvedge Denim Jeans. A basic Straight leg that represents great American Style. Please refer to our rewards page for pictures and specs. This is for Men only (sorry ladies). We only utilize American Selvedge Denim. We are also going to put your name on a plaque in the entrance of the building. Please add $20.00 dollars for International Shipping.

    6 out of 100 claimed
    Estimated delivery: July 2013
  • $90USD
    The AMERICANA (Triple) Perk

    We want you to display that you believe in us. You will receive 3 Limited Edition Graphic Tees available in Mens & Ladies sizes S to 2XL. With 30 designs to choose from, these are not just shirts. They are a conversation piece. We are also going to put your name on a plaque in the entrance of the building. This would not be possible without your help. Please add $10.00 dollars for International Shipping.

    2 claimed
    Estimated delivery: July 2013
  • $125USD
    The AMERICAN SPIRIT Perk

    You get a pair of our signature Denim Jeans, 2 solid tees and 2 graphic tees. This is a great way to create a "James Dean" look with a "Johnny Cash" soundtrack. Please add $30.00 dollars for International Shipping.

    0 out of 50 claimed
    Estimated delivery: July 2013
  • $140USD
    The REBEL Perk

    Two of our Signature pair of Denim Jeans. A basic Straight leg that represents great American Style. Inspired by the film. Please refer to our rewards page for pictures and specs. This is for Men only (sorry ladies). If we hit our limit of backers, we will release more rewards in different colors. We are also going to put your name on a plaque in the entrance of the building. This would not be possible without your help. Please add $30.00 dollars for International Shipping.

    0 out of 100 claimed
    Estimated delivery: July 2013
  • $170USD
    The KING OF COOL Perk

    Not one, but 2 Selvedge (Selvage) denim jeans. We want you to have the best. So you can have one for daily use and one for special occasions. Please refer to our rewards page for pictures and specs. This is for Men only (sorry ladies). We are also going to put your name on a plaque in the entrance of the building. This would not be possible without your help. Please add $25.00 dollars for International Shipping.

    0 out of 50 claimed
    Estimated delivery: July 2013
  • $185USD
    The AMERICAN DREAM Perk

    You get a pair of our Pride & Joy: Selvedge Denim Jeans, 2 solid tees, and 2 graphic tees. This is what Black & Denim is all about. Classic threads that you can either dress up or dress down depending on the occasion. Please add $30.00 dollars for International Shipping.

    2 out of 50 claimed
    Estimated delivery: July 2013
  • $300USD
    The OLD AMERICA Perk

    Do you truly LOVE our designs so much that you can't just get 1, 2 or 10?? Well, here's a Baker's dozen! 13 Limited Edition graphic tees. This is the ultimate reward for the graphic tee fan! This Reward also comes with a leather key chain and stickers to show your pride. Please add $40.00 dollars for International Shipping.

    0 out of 50 claimed
    Estimated delivery: July 2013
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