Thanks for taking the time to look at our project! We are very excited about the work we are doing and hope to make a real difference in society's views about breastfeeding.
First I'd like to give you an idea about how this project got started. Naturally, I first did some breastfeeding photos for my wife who then posted a few on the internet. Soon a friend contacted her and expressed interest in having some similar photos as well. After that session the images were once again shared among other breastfeeding mothers and it just kind of snowballed from there.
In doing these photo shoots I discovered that these women loved being able to document this time with their children, and that others regretted having never done that. I also learned that many of these mothers felt very discriminated against in public places. It didn’t seem right to me that something so normal and natural as breastfeeding should make these women so uncomfortable, so the idea for this project was born.
My only real intention with the project is to show images of women and children, in normal situations, performing the natural act of breastfeeding without sensationalizing it in anyway. It is my hope that when people view these images they will see that breastfeeding is a special time for mother and child and a very normal act that does not need to be feared or spurned.
What We Need
Up to this point we have been covering all cost ourselves and our models have graciously donated their time (and sometimes much more) for this project.
What we need help with is the promotion of the project. Advertising costs are substantial and we do not have the financial resources to give this project the marketing it needs. We do not want to short change the project, but we also want to keep the cost as low as we can.
We have developed a marketing plan that will allow us to advertise for at least 3 months with nothing more than the $6500 we are asking for.
This amount will cover:
- Ad designs
- Magazine Adverts
- Online Adverts
- Promotional Materials
The plan itself is in constant flux as we make adjustments, get answers to our questions from magazines, websites, etc. It is our hope that this money will go much further than 3 months once all is said and done, but I do want to be conservative in our estimate just in case.
We have been getting some great suggestions from folks on places we may be able to advertise and otherwise promote our project and breastfeeding awareness. This has been awesome help and we realy appreciate it! Keep the suggestions coming! Because of these suggestions, I think we may be able to reach our target audience better and save a little money along the way, thus making the dollars stretch further! Thank you!
What if we don't reach our goal?
If we do not reach our goal the funds raised would be utilized to either follow our plan for a shorter length of time, or alter the plan to include fewer advertising sources.
What if we exceed our goal?
If we exceed our goal we will add additional time to some or all of our advertising sources. This would be very helpful!
What you get
It is our hope that real satisfaction from donating will come from knowing that you are giving to a good cause, but we have come up with some great perks that we think you will enjoy at all levels.
You can read about the individual perks to the right, but a couple need a little explanation.
At the $500 and higher levels you will find artist signed limited edition coffee table books. These books are only being made available through this crowd funding project. They will never be made available elsewhere.
At the $1500 level you will find limited edition signed canvas prints. These will be made available when the series is launched, but there will only be 25 of each. These are the only canvas prints that the artist will ever sign for these images. If you donate at this level you will be able to choose from any of the images that are released when the website opens on May 1st.
At the $2500 we have featured a wall collage. There are (2) 17x11 and (3) 11x11 images for a total of 5 images. You will be able to select the images you would like to use, but keep in mind that these images will need to be cropped, and some will work better than others for this purpose. I will be more than willing to work with you until we get a good collage for your wall. Even if it means pulling images from outside the series!
The ImpactI believe these images can make a real difference in the world. There is not much argument on whether breastfeeding is the best thing for our newborn children, but unfortunately that is where the consensus ends.
Other Ways You Can Help
I know that not everybody can contribute financially. I hope that that will not stop you from helping us in other ways. There are social media links just below the video on this page. Using those could make a big impact on the success of our project.
Also, if there is any other way you can get the word out please do so! We welcome any help you can give us!