Beautiful Bras for Busty Babes

Bust'DD is the first alternative for large-busted women to get affordable, comfortable, and stylish bras. Combining the best of online and in-store shopping.
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Laura Johnson
Fashion
Scottsdale, Arizona
United States
5 Team Members

The Big Picture

Bust'DD (pronounced busted) is the first reasonable alternative for large-busted women to get supportive, affordable, comfortable, and stylish bras.  Unlike our competitors, we provide an accurate way to determine your bra size without long questionnaires about your breasts, fancy computer algorithms or molded plastic cups.  We’ll be offering size combinations most stores don’t carry along with convenient sales models. 

The founders are Kim Johnson and Laura Johnson.  We are both busty women so we know the issues being faced by busty ladies.  We are both fed up with the intimate apparel industry!!  We want to make bras better, prettier and sell them at a lower price by making and selling them ourselves (we're cutting out the middlemen).

At least 4 out of 5 women are wearing the wrong size bra.  And with all the different ways to measure combined with massive amounts of mis-information, we're not surprised.  There are so many women above a D cup, many of whom don't even know it.  And those who know they are a G, H or I cup are beyond frustrated with selection, availability and price.  We deserve better.  So Bust'DD is here to start the BRAvolution for millions of women.

We’re moving from the startup/prototype phase into the beta phase, so we’re glad you’re here!  Join the BRAvolution and help us bring quality bras to market.  Please donate to our campaign today!  

What We Need & What You Get

Designing, constructing and manufacturing bras is difficult business.  We're up to the challenge, but we need your help!  We are making at least 3-4 styles for our beta run.  Then we're manufacturing about 10 of each style in different sizes.  Finally, we'll field test these bras by giving these to real women and allowing them (and potentially YOU) to provide us feedback to make them the best bras possible.  Upon completion of all these steps, we will make changes as needed and roll out our first line of bras, all thanks to you!

We're asking for $25,000 to get the process started and we'll put every penny received to good use in making the beta version of our bras.  But you can help take us even further!  We've set a stretch goal of $65,000. Take a look at the chart below to see where the money goes at each target level.

Where does the money go?

 What we'll do with your donations

What do you get for contributing?  

We have many awesome perks at the various contribution levels, including:

  • Exclusive first peek of products
  • Bust'DD tape measure
  • Limited edition crowdfunding T-shirt
  • Free bra*
  • Free attendance to our bra party*
  • VIP Treatment during our bra party*
  • Become a beta tester*
  • Help us design a bra*
  • Help us name a bra*

* Restrictions apply (assumes successful full launch, max value VIP treatment = $750, beta testing, designing and naming require NDA, and design/naming requires our approval)

Tshirt perk version 1

Tshirt perk version 2

The Impact

If you are a busty woman, we don't need to explain the impact Bust'DD will make.  Bras currently on the market are uncomfortable, expensive and ugly in the larger cup sizes.  Not to mention hard to find and impossible to understand what size you are.  Bust'DD is fixing all of that!

When busty women are forced to buy their ugly, expensive bras online, society has told them they are "odd" or not worth making quality bras for such a small segment of the market.  First, this is not a small segment of the market.  Due to the mis-information around sizing, there are actually millions of women who are DD+, but simply have no idea.  

Don't take it from us, take it from the women affected:

"I wear a size 32DDDD, which is impossible to find in any store"

"I have huge boobs and normal dept stores that have lower prices don't carry my size."

"When I'm lucky enough to find my size, the selection is really, really poor.  I'm lucky to find anything that's not very basic and white."

"Cute bras never come bigger than a C cup."

"It seems that most stores only sell cup sizes up to DD. It would be nice if larger cup sizes were more widely available. Also, I can't seem to find any cute or sexy bras in my size. I understand that bras with bigger cup sizes need to be more supportive, but it doesn't mean that they need to be ugly."

"Please don't assume the women buying a DD-cup bra are over the age of 60. Make the larger sizes in cute styles and colors. It's hard to find bras that fit under my shirts in the summer because the straps are way too wide. And please make some bras in unusual sizes - such as a 34DD - for the women who are just naturally large-chested, but aren't necessarily large all over."

 DD+ models

Why Bust'DD is Different

We can tell you what size bra you should be wearing without fancy algorithms, long questionnaires about your breasts or plastic cup moldings.  We use a tape measure so there is no guess work.  Visit http://www.bustdd.com/bra-calculator today to learn how to measure and calculate your bra size.  You may be surprised what size you should be!  While you're there, read our story to find out exactly what led us to start Bust'DD (http://www.bustdd.com/our-story).

We will start by offering band sizes 28-38 and cup sizes DD-K (more sizes will be added as sales prove successful, so stay tuned if you don't fit into our market at the moment).

Our bras will be comfortable, affordable, and stylish.  Yes, you can have it all in a bra!

Sample bra designs 

We'll design bra lines that will stay with us forever!  The fit and shape won't change, but the fabrics and colors will.  You can get the basics, but you can also stay on top of fashion trends without worrying about us discontinuing your favorite bra.

Yes, we're selling our bras online, but you can try them on.  You can host a bra party (no obligation to buy and we'll never ask you to be a sales person) or you can order a box of bras to try on in the comfort of your own home (at no cost to you).

Our bras are being designed and manufactured right here in the USA.  It's important to us that we have a close watch over our products so that we can get them done right for you.  

Other Ways You Can Help

Can't afford to donate right now?  Don't worry, you can still help!!

  •  Spread the word and make some noise about Bust'DD
    • Tell your friends and family
    • If you are not a busty girl, we know there is one in your life - tell her
    • Use the Indiegogo share tools
Find This Campaign On
$3,310USD
raised in 2 months
13% funded
No time left
$25,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on August 20, 2013
In partnership with
Select a Perk
  • $5USD
    Small A Cup

    • A personal thank you from Bust’DD • Email once Bust’DD is live to the general public

    3 claimed
  • $25USD
    Modest B Cup

    • Listed in Our Heroes page of bustdd.com • Exclusive first peek of products upon full launch

    11 claimed
  • $40USD
    Bust'DD Tshirt

    • Listed in Our Heroes page of bustdd.com • Limited edition Bust’DD t-shirt (choose one of two designs)

    2 claimed
  • $50USD
    Respectable C Cup

    • Listed in Our Heroes page of bustdd.com • Exclusive first peek of products upon full launch • Bust’DD tape measure

    6 claimed
  • $75USD
    Delightful D Cup

    • Listed in Our Heroes page of bustdd.com • Exclusive first peek of products upon full launch • Bust’DD tape measure • Limited edition Bust’DD t-shirt (choose one of two designs)

    0 claimed
  • $100USD
    Double the Fun DD Cup

    • Listed in Our Heroes page of bustdd.com • Exclusive first peek of products upon full launch • Bust’DD tape measure • Limited edition Bust’DD tshirt (choose one of two designs) • Half off first bra purchase with Bust'DD (can be given as a gift)

    5 claimed
  • $150USD
    Fantastic F Cup

    • Listed in Our Heroes page of bustdd.com • Exclusive first peek of products upon full launch • Bust’DD tape measure • Limited edition Bust’DD tshirt (choose one of two designs) • Free bra from Bust'DD (can be given as gift or donated to a woman in need) • Attend bra launch party (Phoenix only)

    4 claimed
  • $250USD
    Great Big G Cup

    • Listed in Our Heroes page of bustdd.com • Exclusive first peek of products upon full launch • Bust’DD tape measure • Limited edition Bust’DD tshirt (choose one of two designs) • Free bra from Bust'DD (can be given as gift or donated to a woman in need) • Attend bra launch party (Phoenix, Tucson, or Dubuque only)

    1 claimed
  • $500USD
    Heavenly H Cup

    • Listed as a Super Hero in Our Heroes page of bustdd.com • Exclusive first peek of products • Bust’DD tape measure • Limited edition Bust’DD tshirt (one of two designs) • Free bra from Bust'DD (can be given as gift or donated to a woman in need) • Attend bra launch party (Phoenix, Tucson, or Dubuque only) • Be a beta tester (free bra - give us feedback)

    2 out of 10 claimed
  • $1,000USD
    Eye Popping I Cup

    • Listed as Super Hero on bustdd.com • Exclusive first peek of products • Bust’DD tape measure • Limited edition Bust’DD tshirt (1 of 2 designs) • Free bra from Bust'DD (can be gift or donated) • Attend bra launch party (Phoenix, Tucson, Dubuque, or Atlanta • Beta tester (free bra - give us feedback) • Name limited edition color or design (with Bust’DD approval)

    0 out of 5 claimed
  • $2,500USD
    Jumbo J Cup

    • Listed as Super Hero on bustdd.com • Exclusive first peek of products • Bust’DD tape measure • Limited edition Bust’DD tshirt (1 of 2 designs) • Free bra (can be gift or donated) • Attend bra launch party (Phoenix, Tucson, Dubuque, or Atlanta) • Be a beta tester (free bra - give us feedback) • Help design a limited edition color or design (with Bust’DD approval)

    0 out of 5 claimed
  • $5,000USD
    Killer K Cup

    • Listed as Super Hero on bustdd.com • Exclusive first peek of products • Bust’DD tape measure • Limited edition Bust’DD tshirt (1 of 2 designs) • Free bra (can be gift or donated) • Attend bra launch party (Phoenix, Tucson, Dubuque, or Atlanta) • Be a beta tester (free bra - give us feedback) • Name a Forever Fit bra style (with Bust’DD approval)

    0 out of 3 claimed
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