We are passionate about this iconic piece of Australian history, about the people who work in the Mill, their skills, and about creating new jobs and opportunities with new designs and designers. We want you to join us in building this Mill.
Our proposition is simple: we are looking for funding to buy wool. Lots of wool. Wool is the fuel that keeps our mill going. 95% of our products are made from wool. It’s our biggest expense. And buying wool will allow us to meet demand, increase production, create jobs, innovate, and take our products to the rest of the world. We have the ingredients to make this happen. We'd like your help to accelerate us into the future.
Our target is $90,000. That translates to some 3.5 tonnes of wool, or enough to accelerate our production to fulfil the Mill's potential.
With your support, we can do that.
REWARDING YOUR SUPPORT
We are offering our gorgeous products in exchange for your support. By buying a reward, you are helping to revitalise Waverley Mills. You are supporting a chain of people that runs from our wool farmers to our spinners, dyers, and weavers, from new and upcoming designers all the way to the team members who pack and ship our products worldwide. You are continuing the Mill’s amazing story in Tasmania! Each of these products was designed and produced in our Mill specially for this campaign. And as an added bonus, we're running a 72-hour Early Bird Special that rewards early supporters with significant discounts on these products.
WHAT ARE WE GOING TO DO WITH THE FUNDS?
We need raw materials to make our beautiful products.
Every $25,000 we raise will provide us with a tonne of wool from our farmers.
If we get to our reach target of $90,000, we will have enough raw materials to respond flexibly to demand and market changes. We'll have enough wool to employ workers for close to four months.
If we raise $120,000, we will produce a line of products from our historical range. We have complete archives that go back decades for every blanket and throw we have produced. We think it would be fantastic to bring some of these back as an important part of our heritage. And broadening our range means new jobs.
If we raise $160,000, we will buy a sample loom. That will make it a lot easier to develop and test new products. With our current machinery, we have to weave a minimum run of 120!
So COME ON! Help us keep these looms cranking, and turning out beautiful handmade, throws, wraps and blankets - all made from the finest natural wool on the planet, grown right here in Tasmania.
THE STORY OF WAVERLEY MILLS
Waverley Mill was built 143 years ago, in 1874. Waverley has survived two World Wars, the Great Depression, and the decimation of the Australian manufacturing industry. At its peak, Waverley employed over 300 people, and its beautiful blankets and fabrics were sold all over world. Waverley even supplied Qantas with business and first class woollen blankets for all of their aircraft.
The wool manufacturing industry in Australia has virtually died. Today, most of our wool gets exported in its raw state to be processed in China. We then buy it back as fabric or finished goods.
Only one woollen mill in Australia has survived all this – Waverley Mill. Unless we can save it, it will be lost forever.
Waverley is a fully functioning mill – from carding and spinning, to dyeing and weaving. Waverley already has the equipment and staff to produce the highest quality rugs, throws, blankets, scarves and fabrics. The main thing missing is YOU!
And we are confident, that with your support, we can keep the last woollen mill in Australia a vibrant manufacturer of natural, sustainable, luxury products.
TASMANIAN WOOL: FROM THE FARMER TO YOUR DOOR
It’s no secret that Tasmania is home to some of Australia’s best produce. And our superfine wool has a great reputation around the world. Many of the world’s leading fashion houses – designers such as Hugo Boss, Yves Saint Laurent, Armani – all use Tasmanian wool.
Here in Tasmania, we have been growing some of the best wool in the world for over 200 years. There’s something in our climate, our soils, our dedicated farmers. Some say that wool is part of our DNA!
We source our wool from local sheep farms around Tasmania. We have formed relationships with some of the best wool growers in the land – farmers who produce superfine wool of the highest quality, and who have taken the necessary steps to grow their wool ethically. We can trace the wool from each of our products back to the farm it came from!
TOGETHER, WE CAN DO THIS
To revitalise this incredible mill, we have pulled together a great team of people full of local know-how. Together we are farmers, dyers, spinners, weavers, business managers, and designers. All of the people listed below are passionate about this piece of Tasmania’s heritage, and are volunteering their time to get the Mill back to its former glory.
Andrew Cuccurullo – CEO
Andrew has spent a lifetime in the fashion and manufacturing industry in Australia. Everything that Andrew has done in his career to date has led him to this – the opportunity to be part of saving the last woollen mill in Australia to produce the highest quality home wares and garments, from wool grown and processed entirely in Australia.
Jonathan West – Business Development
Jonathan is a Tasmanian who was Professor of Business Strategy at Harvard University. He writes, acts and serves in a variety of capacities to promote success in the Tasmanian business community.
Ken Davey – Production and Operations
Born and bred in Launceston, Ken is a highly regarded local accountant whose actions a few years ago ensured that the Mill did not close its doors. Nobody knows the Mill better than Ken. He’s the real reason that Waverley Mills is still here.
Rina Barnabei and Kelly Freeman – Designers
Rina and Kelly are an award-winning Australian design team who have been designing for Waverley Mills since 2015. Barnabeifreeman have won numerous awards, including the Industrial Design Luminary award and the Bombay Sapphire Design Discovery Award (twice). Instyle has named them Women of the Year. Their designs have been purchased by the Powerhouse Museum and the Heine Onstad Museum. They have published extensive papers and exhibited their products around the world.
Nick Haddow – Marketing Ambassador
Nick is the founder of Bruny Island Cheese Co., one of Tasmania’s most iconic producers. Nick is passionate about Tasmania, its produce, and its way of life. Examples of Nick’s work that showcase this passion include the successful TV program Gourmet Farmer, and his recent prize-winning book, Milk.Made.
Maria Cafici – Private Label and Wholesale Manager
Maria brings her 25 years of experience in the wool industry to head wholesale sales for the Waverley Mills brand. Maria is our key link in supporting young designers, companies, hotels and others in turning their design ideas into product reality.
Leonie Struthers – Designer and Retail Manager,“The Maker”
Leonie has worked in clothing design since the early 90s, including five years in Japan, where she refined her aesthetic, emphasising natural shapes cleverly constructed from natural fibres. Leonie’s design studio and retail outlet, The Maker, are housed in the Salamanca Arts Centre, Hobart. She enjoys an international reputation for designing and making beautiful clothing and homewares using wool, linen and cottons.
Susan West – Campaign Leader
Susan is a new Tasmanian who loves the place like she was born here. Her diverse career has taken her to more than 50 countries around the world. Susan speaks multiple languages, cooks like a pro, and has a make-it-happen approach to everything that she turns her hand to.
Oriana Tait-Jones – Social Media Manager
Oriana is a convert to the Tasmanian way of life. A talented photographer in her own right, Oriana runs our social media campaign. And she’s a law student in her spare time.
IF YOU CAN’T HELP FINANCIALLY, THERE ARE OTHER WAYS TO HELP
If you can’t pledge any money, no worries. We get that sometimes it just isn’t possible. But if you agree this project is important, please help us by spreading the word. Make some noise about what we are trying to do. Let your networks know by using the Indiegogo sharing tools. Someone you know will also think this is a great project to support!
We really appreciate any help you can give us.
Frequently Asked Questions:
When can I expect my reward?
We are running this campaign to buy wool to produce the range of products we have designed especially for this campaign. As soon as we have wool, we can start carding, spinning, dyeing and weaving. Our designs are ready! We’ve said we’ll get your reward to you in February 2018. It might be even earlier…
How will I receive my reward?
As soon as your reward is woven, we will post it to the address you gave us when you donated to our campaign. Thanks again!
How should I care for my reward product?
Every product will be shipped with full care instructions. We want your Waverley Mills product to retain its beauty, luster, and soft feel!
Is there a warranty for my reward product?
Our reward products are guaranteed to be free of production defects. If yours somehow slipped through our safety net, please email us at firstname.lastname@example.org to tell us what’s happened.
Can I get a refund for my reward product?
We are not offering refunds for products purchased under this Indiegogo campaign.
What’s the difference between the reward scarf and the reward shawl?
We’re offering the scarf and the shawl in the same colour range (pink, grey, natural, or wine). Both are 2100mm long. The difference is in the width: the scarf is 35mm wide, and the shawl is 70mm wide.
I’d like to contribute a different amount. What should I do?
Please email email@example.com to tell us what you’d like to contribute. We are grateful for anything you can donate.
My reward is listed as "Locked." What does that mean?
We show rewards as "locked" when they have been passed to the Mill for production. Once we've shipped your award to you, we'll update the status to "Fulfilled."
My reward is locked, but I still need to make a change. What can I do?
Email our Campaign Leader at firstname.lastname@example.org - I'll see if there is anything I can do.
My reward is listed as "Fulfilled." What does that mean?
When an order is fulfilled, it means we've woven it, packaged it, and sent it to you!
I'd like to back this campaign, but I want to give the perk as a gift. Can I have my reward shipped to someone else's address?
Yes! At checkout, you'll be asked for the shipping address. It's easy to have it sent to someone else: just enter the details you'd like.
I'm giving my reward as a gift. I see that my name will be listed on the Friends of the Mill page on the Waverleymills.com website. Can I put my friend's name instead of my own?
Yes! At checkout, you'll be asked how you want your contribution to be shown on the Friends of the Mill website page. Your name will show as the default. You can leave it as is, or you can select Other, and then specify the name you'd like shown on the Friends page.
I'd like to support the Mill, but I don't want my name to be made public. What should I do?
When you check out, you'll be asked how you want your contribution to be shown on the Friends of the Mill page on the Waverleymills.com website. Your name will show as the default. Choose Anonymous, and we won't list you. And if we get this wrong, please email Susan@waverleymills.com, and we'll correct our mistake.
I've purchased a Gift Voucher as my perk. What should I do?
Our gift vouchers for this campaign are individually programmed and can be used towards a purchase from our website. We will send you an email with your personal code, which will be an eight-digit number. Please go to waverleymills.com and select what you'd like to purchase. At checkout, you will be asked if you have any discount codes. This is it! Enter your personal code, and your $50 will be deducted from your total purchase cost.
How long is my gift voucher valid?
The vouchers purchased under this campaign are valid until 8 December 2018.
Where does Waverley Mills’s wool come from?
We buy our wool through the Tasmanian Wool Growers’ Association.
“Waverley Mills can trace the wool from each product back to the farmer who produced the wool.” What does that mean?
We buy our wool from a group of farmers. Most of our 18 micron superfine wool comes to us through the Tasmanian Wool Growers’ Association. And we track which purchase of wool is produced into what products. That means we can literally trace a product back to the farm and flock the wool was sheared from!
There is no central body from which we can buy alpaca fibres. So we buy from a variety of suppliers in Australia. Ultimately, we can trace an alpaca throw back to the producer as well.
Waverley’s farmers “have taken the necessary steps to grow their wool ethically.” What does that mean?
Many of our suppliers have taken the initiative to breed merino sheep with no skin folds. This means these sheep aren’t mulesed. Our farmers agree that this is an important concern!
Can I visit the Mill?
We are working on organising tours. We hope to have tours up and running in summer 2017/2018!
How many staff work at Waverley Mills?
We presently have about 20 employees.
You say you are the last woollen mill in Australia. What do you mean?
There are other groups making beautiful woollen products in Australia. Waverley Mills is the last mill to card, dye, spin, weave, and finish, all under the same roof. No one else is left who is doing all of that!
Did we answer your question?
If not, please email email@example.com. We’ll get onto it straight away!