Ambronite - Real Food Drinkable Supermeal

Ambronite is the World's First Real Food Drinkable Supermeal that fulfils daily nutrition guidelines
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Mikko Ikola
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Food
Helsinki
Finland
7 Team Members

Ambronite - Real Food Drinkable Supermeal

Ambronite is the world's first Real Food Drinkable Supermeal that fulfills daily nutrition recommendations in 2 minutes. We've developed Ambronite to be the fastest and healthiest drinkable meal available.

Ambronite website: http://ambronite.com/

UPDATE 7/3/2014: Ambronite has made crowdfunding history - we topped $97 000 and broke the Indiegogo all-time record for crowdfunded food products! 

UPDATE: We've reached our $80 000 Stretch Goal - thanks! We will compile and send an Ambronite Recipe Booklet with fan favorite recipes and additional insights about ingredients for every backer.

UPDATE: We've reached our campaign goal of $50 000 in under a week. Thanks!

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As seen on media:

Ambronite has been chosen among The 11 Hottest Startups In Northern Europe by Business Insider among Supercell, Jolla and Beddit.

   

         


"It tastes like a smoothie I made myself.” - A. Sifferlin & K. Conniff, TIME Magazine

"I could certainly see myself using it when running short on time."

TIME Magazine: "Soylent Has Some Competition—And We Taste-Tested It" by Alexandra Sifferlin

ArsTechnica: "If Soylent makes you nervous, you might like Ambronite—but it’s not cheap" by Lee Hutchinson

Wired Magazine: "Premium Soylent rival fuels the food drink revolutionby Gordon Kelly

Business Insider: "Ambro Wants To Make Eating As Easy As Breathing" by Megan Rose Dickey

Fast Company: "Soylent Meets Whole Foods: Ambro Is An Organic, High-End Meal Replacement Shake" by Ariel Schwartz

Forbes: "The (Organic) Liquid Lunch Makes Its Debut", by Michael Kanellos

US News: "Meals of the Future: Will Ambronite Make Food Obsolete?", by Amir Khan

We believe that nutrition plays a major role in our health and well-being.

We are what we eat. We love cooking healthy dinners with our friends. However, often our busy lives make us eat unhealthy even if we would not want to. We challenged the existing norms to make healthy eating possible even in a hurry - by simplifying organic food.

None of us had the time to prepare a 20-ingredient whole food brunch every morning. We kicked it up a gear. We put the brunch in a blender. We wanted it all: The best ingredients. A complete meal with all essential nutrients without any compromise. This is the real, raw deal.

We called it Ambronite - the world's first Organic Drinkable Meal.

Ambronite has everything your body needs. We developed Ambronite with medical doctors and nutritionists to make sure that Ambronite fulfills European and American daily recommendations for energy, protein, vitamins and micronutrients. It’s also packed with natural phytonutrients, antioxidants and healthy fatty acids.

Ambronite websitehttp://ambronite.com/

Help us revolutionize healthy eating

We're on a mission to help people lead enjoyable lives and make healthy eating as easy as 1-2-3. Now we need your support to be able to revolutionize the world of healthy eating and start crafting Ambronite in scale.

What our fans are saying


"I live a busy life of a startup founder that comes with a prescription of strange working hours. I lived one week solely with Ambronite, and it was a great and healthy fix for busy moments!"

Ari Tulla, CEO at BetterDoctor - Read Ari's Ambronite experiences on BetterDoctor blog!


"Ambronite gives me the energy to live my dream. As an entrepreneur and fitness instructor I need the best food in the world. Ambronite is a drinkable supermeal, unlike anything I’ve tried before. It makes me feel good and I love it!”

Tiina Vainio, CEO and founder at Saunayoga


"Ambronite is a must-have for anyone like me who wants a healthy, nutritionally optimal meal that's super fast to prepare and enjoy. 

I value health, time, and nourishing food. Ambronite allows me to combine all three in a way that wasn't possible before."

Joonas Satka, Shop Manager



"Ambronite is loaded with nutrients, tastes delicious, and so easy to incorporate into your diet. I love adding it to my smoothies for an amazing nutrient boost."

Tess Masters, author at The Blender Girl



"Ambronite is an unmatched complete lunch for an active person like me. 

Whether at work or exercising, it's easy to mix and gives me natural energy throughout the day."

Karoliina Heikkilä, finance professional and fitness enthusiast


What we've accomplished so far

Since June 2013 we have successfully manufactured over 250 kg (over a thousand meals) of Ambronite for over 100 people who took part in our limited beta. The feedback has allowed us to perfect the recipe, production methods, packaging and taste. 

So far we've produced Ambronite in small batches in Finland. To be able to make Ambronite available for a wide audience, we need to buy larger batches of ingredients from farmers and producers and use an automatic packaging line. We have found able manufacturing partners who have the equipment we require in Finland and the USA. Reaching the campaign goal will help us produce Ambronite in a larger scale, and make the world's first Organic Drinkable Supermeal available across the world. 

Now we need your support to start producing Ambronite for you and thousands of others and to make leading healthy lifestyles easier and more enjoyable - even for busy people.

It was quite a moment when we got our first batch from our co-packer

Ingredients

Ambronite is made with dried and ground real food ingredients



* Graph based on a 2000 kcal reference diet (RDA), equivalent of 4 Ambronite meals (500 kcal)

One Ambronite meal contains 500 kcal of energy and 30 g of protein, as well as a healthy dosage of vitamins A, D, E, K, C, B1, B2, B3, B6, B9, B12, B7, B5, plus all 14 essential minerals. Our ingredients are organic or wild grown. They are carefully powdered in low temperatures to preserve their precious nutrients.

We don't compromise - Ambronite is completely Non-GMO and contains no artificial vitamins or minerals, no artificial sweeteners, no added sugar, no artificial flavorings, no artificial colors and no trans fats. Ambronite is also vegan. 

Ingredient list: Organic oats, organic rice protein, organic almond, organic coconut flour, organic hazelnut, organic walnut, organic lucuma, organic stinging nettle, organic apple, organic maca, organic wheatgrass, organic rice bran flour, mineral salt, organic chlorella, nutritional yeast, organic brazil nut, wild bilberry, organic spinach, organic blackcurrant, wild sea-buckthorn, organic spirulina

Nutrient details

UPDATE 2/2015: these nutritional values are outdated. You can find the latest nutritional values on our website.

* Based on a 2000 kcal reference diet (RDA), equivalent of 4 Ambronite meals (500kcal) 


UPDATE 2/2015: these nutritional values are outdated. You can find the latest nutritional values on our website.

Production Timeline

We need 50,000 USD to be able to produce, package and ship Ambronite in scale.

1) First, we source the highest quality natural ingredients from certified farms and organic producers around the world. We work together with our co-packers and the best suppliers.

2) Mixing the ingredients with suitable high-end cold milling and mixing equipment right before packaging is essential to preserve their precious nutrients and to guarantee their freshness. 

3) Packaging and labeling. Ambronite will be delivered in single-meal bags (approx. 4 oz / 119g of Ambronite Meal Powder per 500kcal meal).

4) Logistics: Handling and shipping orders takes around 2-3 weeks after each fresh batch of Ambronite has been carefully prepared and packaged.

Taking into account the phases above, deliveries are estimated to start in September 2014 on a first come, first served basis. We're working hard to ship your Ambronite as quickly as possible, but delays caused by supplier delivery schedules, for example, may affect us.

Ambronite websitehttp://ambronite.com/

Ambronite is Easy: Just Mix and Enjoy

Ambronite - simple one-meal packages - easy to take anywhere you go

Ambronite is natural and mixable - Ambronite mixes well with plain, cool water, and that's what around half of our fans do. The rest half make smoothies  and delicious mixed drinks out of Ambronite. The neutral taste works great with other flavors. Favorite smoothie mixes from our fans include bananas, avocado, berries or apple juice.

Disclaimer for sugar addicts: Ambronite is not a sugar-glazed chocolate drink; we haven't added any additional sugar, artificial additives or flavorings. The main palate consists of oats and nuts, with a hint of herbs and berries - the taste is quite earthy and mixes well with juices and fruit. 

Ambronite Has Fans Around the World


Mikko and Arno served Ambronite to over 500 people at the SLUSH Startup Conference

For the past year our team has served Ambronite to countless people on our adventures around the world, from New York to Moscow and from Cape Town to California.

Ambronite rocked the SLUSH Conference with some Drinkable Meal Love

SLUSH is the largest startup conference in Northern Europe with over 5000 visitors and we were privileged to be part of it. We served Ambronite to over 500 people and shared our vision on two stage events. Even the Minister of Finance of Finland was eager to get her own glass of Ambronite at our booth. We prepared a special avocado + apple juice blend - a recipe invented by our fans - and it became an instant hit.

Exceptional entrepreneurs need exceptional food to stay sharp. As Wired Magazine reported, Ambronite was a blockbuster in the conference's lengthy food queues which would stretch to over 300 feet during lunch time.

Ambronite is a Lifestyle

Ambronite stands for living adventurously and exploring life to the fullest. We believe that life is about setting your own standards and bringing your dreams to life. Our daily meals have a great impact on our focus, happiness and well-being. We are inspired by people who are passionate about what they do every day.

Ambronite is a lifestyle started by life-loving people who shared a passion for adventure, simplicity and a compromise-free attitude. We are what we eat, and eating well means feeling well. Healthy food doesn't have to be complicated. We created a supermeal that recharges your body and mind, so you can concentrate on whatever you love doing. 


 

Ambronite enjoyed at the Stanford University campus

When you’re out there to conquer the world by doing what you love, Ambronite makes sure you’ll always have the healthiest food on the planet to energize your mind and body amidst your adventures.


Our team: Tapio Melgin, Mikko Ikola, Arno Paula, Simo Suoheimo and Miika Perä. 

Where We Are Today

It has been an exciting path from the early days of testing the recipe at Arno's and Miika's kitchen, to the Rocket Space Accelerator (San Francisco, US) and Startup Sauna (Helsinki, Finland) co-working spaces, to whom we owe a big warm thank you for the support along the way. Our product development and R&D is based in Finland and we are working with production partners in Finland and USA. 

Risks and Challenges

We've spent a considerable amount of effort to mitigate potential problems but some hurdles are inevitable. We will be fully transparent about any challenges that arise. These are the most obvious possibilities:

Product Changes: As we improve our recipe based on feedback from fans and help from our co-packer and our microbiological and sensory R&D partners from University of Helsinki and the Viikki Food Center (Makery), it is possible that we will make slight changes to the ingredients and quantities. There's also a chance that one or two vitamins won't reach 100% daily reference amounts due to ingredient properties. We'll keep you updated.

Supply Chain: We've spent a considerable amount of time in finding the highest quality ingredient suppliers, but increasing the scale might cause challenges to the availability of some ingredients. Furthermore, we are working with several partners to make the product great and a challenge that affects them could affect us.

Shipping Date: We've chosen the estimated shipping date conservatively to allow for potential delays. However, it's not impossible that problems that might force us to ship later than planned could arise.

Ambronite Would Like to Thank:

In addition to YOU, our dear fans and supporters, we'd like to extend our high fives to Rocket Space Accelerator, Startup Sauna, University of Helsinki, the Nutrition Science Team and Business Development Team at Makery Accelerator, Viikki Food Center, Juho Kokkola, Juuso Koskinen, Ambassador Bruce Oreck, Ilkka Kivimäki, Inka Mero, Ari Tulla, Peter Vesterbacka, Moaffak Ahmed, Leena Niemistö, Pertti Lähteenmäki, Mikko Punakivi, Michelle Vandy, Lasse Jalkanen, Val Kratzman, Tiina Vainio, Jaakko Halmetoja, Eija Reen, Enterprise Helsinki, Juhani Polkko, Chris Vargas, Kimmo Reina, Eero Rautsi and the warm Californian sun.

Please Share Our Message 

We hope you'll join us and are thankful for your pledges. In addition to pledging, sharing this page in social media is very valuable as well!

Ambronite websitehttp://ambronite.com/

The fine print

Allergen information: Contains tree nuts. May contain traces of milk and soy. Ambronite is food and is not intended to diagnose, treat, cure, or prevent any disease. Recipe is subject to changes. Remember to be awesome.


Find This Campaign On
$102,824USD
raised by 829 people in 2 months
206% funded
No time left
$50,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on July 3, 2014
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  • SOLD OUT

    $79USD
    10 AMBRONITES (EARLY BIRD!)

    10 Ambronite Supermeals in handy one-meal packaging. Juicy -$10 EARLY BIRD special discount. (Shipping included in US and Finland. For international shipping, add $30)

    300 out of 300 claimed
    Estimated delivery: September 2014
  • $89USD
    10 AMBRONITES

    10 Ambronite Supermeals in handy one-meal packaging. Everything you need to conquer the universe. Rock on, adventurer! (Shipping included in US and Finland. For international shipping, add $30)

    275 claimed
    Estimated delivery: September 2014
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    $159USD
    20 AMBRONITES (EARLY BIRD!)

    20 Ambronite Supermeals in single-meal packaging. Includes EARLY BIRD discount -10$. (Shipping included in US and Finland. For international shipping, add $30)

    100 out of 100 claimed
    Estimated delivery: September 2014
  • $169USD
    20 AMBRONITES

    20 Ambronite Supermeals in single-meal packaging. (Shipping included in US and Finland. For international shipping, add $30)

    45 claimed
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    $239USD
    30 AMBRONITES (EARLY BIRD!)

    30 Ambronite Supermeals in one-meal packaging. Triple the Ambronite, ten times the excitement! Includes EARLY BIRD discount -10$. (Shipping included in US and Finland. For international shipping, add $30)

    50 out of 50 claimed
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  • $249USD
    30 AMBRONITES

    30 Ambronite Supermeals in one-meal packaging. Triple the Ambronite, ten times the excitement! (Shipping included in US and Finland. For international shipping, add $30)

    6 claimed
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  • SOLD OUT

    $319USD
    40 AMBRONITES (EARLY BIRD!)

    40 Ambronite Supermeals in single-meal packaging. Welcome to the jungle. Includes EARLY BIRD discount -10$. (Shipping included in US and Finland. For international shipping, add $30)

    20 out of 20 claimed
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  • $329USD
    40 AMBRONITES

    40 Ambronite Supermeals in single-meal packaging. Welcome to the jungle. (Shipping included in US and Finland. For international shipping, add $30)

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  • $775USD
    100 AMBRONITES (EARLY BIRD!)

    100 Ambronite Supermeals in one-meal packaging. Our Green Gorilla approves. Includes EARLY BIRD discount -20$. (Shipping included in US and Finland. For international shipping, add $30)

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  • $795USD
    100 AMBRONITES

    100 Ambronite Supermeals in one-meal packaging. Our Green Gorilla approves. (Shipping included in US and Finland. For international shipping, add $30)

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  • $1,499USD
    200 AMBRONITES

    200 Ambronite Supermeals in one-meal packaging. Get ready to equip your firm with superpowers and legendary efficiency. Become a true corporate hero. (Shipping included in US and Finland. For international shipping, add $30)

    1 claimed
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  • $2,599USD
    YEAR OF AMBRONITE + GORILLA

    One Ambronite Meal per day for an entire year. That's 365 Ambronite Meals, delivered according to your wishes. Includes one AMBRONITE GORILLA SUIT shown in the video. Shipping included around the world.

    1 out of 10 claimed
    Estimated delivery: September 2014
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