Above The Fray

Empowering young people to overcome the dark side of social media
Thomas Dodson
3,827 Facebook Friends
Sacramento, California
United States
5 Team Members

Our Story

Selvage Media is a social media production company, and we're asking for your help.

The word ‘selvage’ refers to the self-finished edges of fabric – it keeps the fabric from unraveling or fraying. This is exactly what we do for our clients. For nearly two years, we have worked with businesses, nonprofits and political candidates around the world, creating and executing social media strategies that prevent our clients’ stories from unraveling.

While business is good, we've recently found a higher calling - and we need your financial support to bring it to life. There is an urgent need for an open and honest conversation with teens, parents and teachers about responsible social media use. That's why we're going to self-fund a program we're calling Above the Fray, aimed at teaching safe and responsible social media use. Far too many of our youth are on social media without proper education or oversight.

Millions of teens are facing daily struggles, including:

  • Body Image
  • Predators
  • Sexting
  • Inappropriate Posts
  • Cyberbullying

This is an epidemic, and we are passionate about creating a real solution. It starts with open, honest conversation.

We've engaged parents, teachers and school district partners. Everyone agrees, a program like Above The Fray is desperately needed. With your financial help, we will be able to begin immediately.

What We Need & What You Get

We need to build Selvage Media to a point of sustainability, so we can effectively self-fund the Above The Fray program. This means we need to expand, hiring the right staff. Your donations will help us reach a point of critical mass, allowing our founder to shift a considerable amount of time and resources to Above The Fray.

We're aiming for $25,000. This money will allow us to expand Selvage Media, and get Above The Fray off the ground and into classrooms.

No contribution is too small. Every dollar we raise will help us create a program that has the potential to positively affect millions of young people.

And, yes, we're offering incentives. From wristbands to shirts and even on-site social media consulting, we have levels suited to all budgets. Like we said, no amount is too small. And no amount is too large.

The Impact

We can change the world. All of us, acting together, can alter the course of history. We know this sounds lofty, but it's true. We stand at a critical juncture in time. This is a unique moment in history. There is a massive problem impacting the lives of youth across the world. Let's take the first step towards doing something about it.

Other Ways You Can Help

Even if you have no money to support Above The Fray, you have more power than you may realize. If you can't afford to contribute money to this campaign, we ask that you take a few seconds of your time to share our story with your friends, family, coworkers, etc. Post this on Facebook. Tweet it. Pin it. Help us get it out there.

What's Next?

For the next few months, we'll be listening. During phase one of Above The Fray, our team will be meeting frequently with a diverse group of young people, rolling up our sleeves and learning what it’s truly like for them in the social media trenches. In these focus groups, we're going to get first-hand accounts of social media use and abuse, identify core issues, and learn about the distinct nuances of each social media platform.

In phase two of Above The Fray, we’ll spend the spring months creating relateable and tangible curriculum based on this fact-finding mission. We're going to meet these issues head-on, addressing them candidly from the perspectives of students, parents and teachers.

Phase three is the online and in-person launch of our program. We will be sharing Above The Fray before the 2013-2014 school session ends.

To be clear, this is not another anti-cyberbullying campaign. This is bigger than bullying. We have to peel back the layers and look at the root causes of social media misuse. We have to understand the ins and outs, and give our young people the know-how to use these incredibly powerful social media platforms correctly. We don’t want to force-feed potential bullies rhetoric on what not to do. We want to give young people tools to empower them to build healthy, positive relationships online, and to overcome the dark sides of social media use. Parents, teachers – all of us – have to do our part. 

Please support Above The Fray. With your help, we can achieve our goals. Thank you for contributing and sharing.

Find This Campaign On
raised by 131 people in 1 month
45% funded
No time left
$25,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on December 25, 2013
Select a Perk
  • $10USD
    Every Dollar Helps!

    Times are tough, and we appreciate every dollar we raise. Thank you for supporting Selvage Media and our program, Above The Fray.

    15 claimed
  • $25USD
    Above The Fray Wristband

    For a $25 contribution, we'll send you an Above The Fray wristband you can wear with pride. Let everyone know about our program to educate and engage youth, parents and teachers about safe and responsible social media use.

    23 out of 100 claimed
    Estimated delivery: January 2014
  • $50USD
    Above The Fray Shirt

    For a $50 donation, we'll send you a limited edition Above The Fray t-shirt. Please let us know your size when you make this contribution.

    19 out of 100 claimed
    Estimated delivery: December 2013
  • $75USD
    The Triple Play

    For a $75 contribution, we'll send you a wristband, shirt AND give you or your business a social media shout-out. That means we'll share a promotion about your services, company or products through our Facebook and Twitter. Just tell us what size shirt you want and what you want us to share through our social media network.

    16 out of 50 claimed
  • $100USD
    You Asked For It!

    We added this perk because so many of our friends just want to give us $100 with no strings attached. Thank you for your support!

    8 claimed
  • $250USD
    Be A Sponsor

    For a $250 contribution, we'll include your logo, a short description of your company and a link to your website on our website. This is a great way to show the world your support of our important campaign.

    8 out of 20 claimed
  • $1,000USD
    Angel Contribution

    We know some of you will want to contribute to the cause simply because you believe in our mission. We created this perk to allow people to donate $1000 simply because they care. Thank you!

    1 claimed
  • $1,500USD
    Social Media Audit

    This is where we start sharing our social media expertise with you and your company. For this amount, we'll conduct a social media audit for your business (normally a $3000 process). If you're in Northern California, we'll conduct the audit in person. If you're not, we'll do it online. We spend a half-day under the hood of your business, identifying the audience, voice, platforms and content for you to create an ongoing and engaging social media campaign.

    1 out of 3 claimed
  • $10,000USD
    We're Yours For A Year

    Along with the social media audit listed above, we'll implement your social media strategy for an entire calendar year (roughly a $20,000 value).

    0 out of 1 claimed
  • $20,000USD
    We Come To You

    For this amount you get the complete social media audit listed above, plus the social media implementation listed above, PLUS we'll come to you (wherever you are in the continental United States) for one full week. We'll set up shop in your office, and be there for you in whatever capacity you need.

    0 out of 1 claimed
  • $25,000USD
    Bill & Melinda Gates Perk

    Mr. & Mrs. Gates, we know you are passionate about helping young people. We also know you have the ability to fully fund Above The Fray with a few quick keystrokes. Please help us get this important program off the ground and into classrooms.

    0 claimed
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