A Privacy Aware Mobile Advertisement Platform

Advertisement without Spying, enabling new revenue streams for businesses.
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Edison Nica
Technology
Cary, North Carolina
United States
1 Team Member

We will deliver targeted Advertisement without Spying!

We want to enable new revenue streams for businesses, through an Advertisement solution around decentralized user data.

That is, we (0PII) don't have your data. YOU have your data, stored only on your device(s)! The ultimate security and privacy model.



What & why are you paying for? 

  1. For an alternative platform for Advertisers to use, one which does not rely on surveillance.
  2. To enable new revenue streams for privacy concision businesses.
  3. Because, like it or not, Advertisement will not go away anytime soon.


Our promise to users

  • We won't track your activity online!
  • We won't issue cookies!
  • We won't keep your profile in the cloud!
  • We won't upload any of your data outside of your device!
  • We won't require you to log in!
  • We won't give your data to third parties!
  • Actually we won't give any of your data to anyone, including our own servers!
  • Because we designed the system to be impossible to upload your data!


How does our Mobile Advertisement Platform works?

All the magic happens on the device! Our platform will enable mobile apps already on your phone to display advertisements that’s based on your private profile. 

The quality of the services provided is ensured by downloading thousands or even millions of Ads.

For example we can download the metadata of about 5,000 Articles or Ads in about a megabyte of data, it takes only a few seconds, and as it happens in the background it won't even be interfering with the user's activity.

The Ads are evaluated on the device against the User's profile, which is under user's total control, and the evaluation is not made available to anyone, but the user.


Why Ads?

Advertisement, while not the only culprit to our loss of privacy, is probably the most important one. Educational materials can be found all over the internet, like here: http://donttrack.us/

If we want our privacy back, we must find an Advertisement solution that respects our privacy and one which also gets the Publishers and Business Owners on board!


How current Advertisement Platforms work today?

Current Online Advertisement solutions depend on having our data being stored in the cloud. Such data includes, but it is not limited to: internet tracking, profiles, shopping cart history, ratings, and more.

Almost every click we make goes first to a media company and then to our destinations, or the web page we visit informs a media company that we visited it through code/links/analytics set up in the web page itself. 

When a webpage or mobile application wants to display an Ad, it is asking for an Ad from a media company, which matches Ads against the user profile stored in the cloud.




Ad Delivery and Performance Measurement

The Ads are delivered to users through two delivery methods. We will use both of them, and each will account for about 50% of the Ads volume delivered. Regardless of the delivery method, the user's profile is used to decide which Ads will be displayed.

1. Delivery by previous performance

Our platform will deliver the Ads first, and if those Ads generate clicks, sales, involvement for the Advertiser, then the Advertiser will deposit funds and tell us that how effective were our campaigns. The more funds an Advertiser deposits, the more likely their Ads are to be delivered in the next wave.

The Advertiser does not have to pay anything in advance.

2. Delivery by bidding

Advertisers interested to deliver their Ads at a certain volume or a certain time, will bid to  reach more users.

Basically an Ad will have a probability to be delivered to a user. And for a given probability for the Ad to reach a user, there will be an auction.


For the user: How do I know my profile will not be uploaded in the cloud?

Our App would not even have Internet Access Permission! Nor the Applications that will use our Advertisement Platform will need Internet Access Permission.

The ability to download Ads will be deferred to an Open Source Service, which is in the user's control (it will inform you what URL are requested, will not allow any upload of data, and will ask for your permission).

The service will be available to install from the Android Play Store, and we will also share the source code on github.com so you can build and install it yourself.

To lean more, please visit our Project Lima.


Demo?

Please see our first demo build on top of our framework, an Android RSS reader - News PAPeRSS, designed to find the most likely news an user would enjoy reading.

News PAPeRSS shares similar techniques with our Advertisement Platform, so it can offer you an idea of what our Advertisement Platform could do.


I HATE ADVERTISEMENT!

WHY ON EARTH WOULD I WANT TO SUPPORT SUCH A PLATFORM?

We want to give you absolute control of your data and our Ads Platform will not infringe on your privacy!

If we remove the economical incentives for keeping your data in the cloud, and get your data back to your device so that everything is private, the Ads Platform is simply a means to keep everyone happy, and our online privacy will improve!


Patent?

Yes!

We have a pending patent that covers the platform, along with mechanism of improving the recommendations and services without the user giving up privacy.


Release Schedule

We plan to launch in three phases:

  • Alpha phase will be available only to backers of this project - *tentative date: September
  • Beta phase will be available to all users, but still only Publishers and Advertisers that contributed this project will have access, *tentative date: November
  • Release, the platform will be available to anyone, *tentative date: end of year

* If we do not get all the funds we can't guarantee these dates.


What Mobile platforms are supported

The funds will be used to deliver the Android Advertisement Platform. We will launch versions for other platforms too in the future.


Perks

  • For App Developers (Publishers) and Advertisers (Businesses)
    • For your contribution you will get exclusive access to the Alpha and Beta phases of our platform, and coupons to be used with our Ads Platform.
  • For Users
    • For your contribution you will get exclusive access to our Alpha phase, and coupons that you can use, gift or sell.


Basic coupon rules:

  • The coupon is in effect until you reach the break even point, (that is, when the bonus collected reaches the contribution for the coupon), and one one more year after that.
  • Once the coupon is applied to an account, it can't be reused, and the operation can't be undone.
  • If you are a Publisher, it means that while the coupon is active, all the funds you get will give you an extra $ bonus, according to your coupon bonus percent.
  • If you are an Advertiser, that means that all the funds you deposit, will get an additional $ funds into your account, according to your coupon bonus percent
  • Limit one active coupon / account at a time. To use a better coupon you will have to wait for the current coupon to expire, or you can cancel it.
  • There is no time limit to apply a coupon.
  • Coupons are transferable: use it, gift it, sell it - it is yours.


Coupon details:

  • Contribution - how much you are contributing (you can contribute multiple of the value to get multiple coupons)
  • Bonus percent, that is for every dollar deposited or collected, how many extra cents are given as bonus.
  • Break even - how much an Advertiser needs to deposit, or a Publisher needs to collect before the coupon is worth using. The coupon is still good another year after that.

Contribution ($)   Coupon bonus (%)   Break even ($)
1 5 20
5 8 63
10 9 112
20 10 200
50 11 455
100 12 834
200 13 1,539
500 14 3,572
1000 15 6,667
2000 16 12,500
5000 20 25,000


How can I help?

  • Tell your friends!
  • Mention us in your blog or social media channels!
  • Download our Android RSS reader - News PAPeRSS, since it shares similar techniques with our Advertisement Platform, it can offer you an idea of what our Advertisement Platform will be able to do, and we would love to hear your feedback!
  • Contribute to this campaign! Every dollar counts.

Thank you! 

Edison Nica - Founder @ 0PII, LLC


Find This Campaign On
$420USD
raised by 5 people in 2 months
0% funded
0 time left
$500,000 USD goal
Fixed Funding This campaign did not meet its $500,000USD funding goal by the deadline.
Campaign Closed
This campaign ended on May 13, 2014
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  • $20USD
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    10% Coupon

    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $20, get a guaranteed one year 10% coupon. Its break even point is $200. See Coupon details.

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    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $1, get a guaranteed one year 5% coupon. Its break even point is $20. See Coupon details.

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    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $5, get a guaranteed one year 8% coupon. Its break even point is $63. See Coupon details.

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    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $10, get a guaranteed one year 9% coupon. Its break even point is $112. See Coupon details.

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    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $50, get a guaranteed one year 11% coupon. Its break even point is $455. See Coupon details.

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    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $100, get a guaranteed one year 12% coupon. Its break even point is $834. See Coupon details.

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    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $200, get a guaranteed one year 13% coupon. Its break even point is $1,539. See Coupon details.

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    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $500, get a guaranteed one year 14% coupon. Its break even point is $3,572. See Coupon details.

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    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $1,000, get a guaranteed one year 15% coupon. Its break even point is $6,667. See Coupon details.

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    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $2,000, get a guaranteed one year 16% coupon. Its break even point is $12,500. See Coupon details.

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    20% Coupon

    Thank you for your contribution! You will get: - Exclusive User access to our Alpha phase - Exclusive Publisher and Advertiser access to our Alpha and Beta phases. - For every $5,000, get a guaranteed one year 20% coupon. Its break even point is $25,000. See Coupon details.

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