A Perfect 14: A film about plus-size models fighting
to reshape the world of fashion and the standards of society.
"A Perfect 14 is opening up a new conversation about the media's culpability in perpetuating obsolete beauty standards, easily making this film one of the most important projects in the fashion world right now." - Huffington Post
"The documentary offers an unflinching look at the modelling business and its often unforgiving treatment of women with curves." - Daily Mail UK
“The fashion industry might take a whole 360 after this documentary” - Kontrol Magazine
A Perfect 14 is a film that exposes a world which people know very little about, a world of women fighting against traditions and obsolete standards, a world of women revealing beauty through diversity, a world of models representing a large group in society that has been neglected and forgotten for years by the fashion industry and the mass media.
This film follows the journeys of three plus-size models as they struggle against the distorted perception of body image that is being perpetuated in people's minds. These women share their personal experiences of challenges and successes to help empower themselves and others to eradicate the currently held standards of beauty. In addition to being successful models they are also driven to make a positive impact in the world.
Elly Mayday is one of the fastest rising plus-size Canadian models in the world today. At 25, Elly discovers she has an extremely rare form of ovarian cancer but continues to model even through her rapid weight and hair loss. Temporarily set back by her illness, she has to wait until she has recovered to sign her dream contract with one of the largest modelling agencies in New York. With over a hundred thousand fans on social media, Elly has become an inspiration to women who deal with body image issues on a daily basis.
Wells is an established international top model from Australia
who was named Woman of the Year by Plus Model Magazine. At first she
refused to become a model when approached because of doubts about her
body “not looking like the 'norm'”. She is an ambassador for
Greenpeace and the Sydney Breast Cancer Foundation and is an avid
positive and healthy body image promoter. Using her degree in
science, her goal is start a career in television in order to educate
the public in environmental concerns.
Kerosene Deluxe is a legendary European plus-size model whose career has taken her throughout the world and has appeared in countless fashion magazines and covers. Her traumatizing childhood has fuelled her passion as a spokesperson against fat shaming and bullying. Kerosene dispenses wisdom to women who struggle with their body image in an advice column for the newsstand publication Missy/Ink Magazine. With the support of her dedicated husband she is working toward the goal of creating her own lingerie line for plus-size women.
This film explores the controversial term plus-size and the divisive influence it has on society by interviewing designers, photographers, standard models, agencies, magazine editors, industry leaders and plus-size pioneers in the meccas of the fashion world. It combines the stories of the models with an exploration of the largely ignored topic of weightism, one of the last acceptable types of discrimination. Interviewing experts in the field of fat studies and body image, the film also exposes the collective unconsciousness of size-based segregation. It also asks the question of the media's responsibility in its single focus portrayal of thin role models and how it takes a heavy toll on the self confidence and body image of women.
A Perfect 14 shows the desperate need for diversity and a true reflection of today's society in our media and role models. The subjects of the film are determined to eliminate the established perception in society that one size fits all.
Models Promo Video
What We've Done So Far
For the past six months we've been following three beautiful and inspirational plus-size models and interviewing fashion designers, photographers, fashion agencies, magazine editors, authors, body image experts and plus-size pioneers.
We Need Your Help
We want to take this film to the next level and tell the story from a world-wide perspective. In order to do this we need to travel to the fashion meccas of the world including London, France, Milan, Australia, Toronto and New York and talk to the fashion and media leaders!
We also need funding to make the finished film sound and look good in post production with colour correction, archival footage, titles, musical score and licensing fees.
By helping us complete our film we're offering some amazing rewards at every level including:
- Large (24x36") signed posters of models
- Mini (11x17") signed posters of the models
- Digital copies of the finished film
- Film Postcards
- Professional Photoshoot
- Video Diary access
- Coffee/Dinner Date with the Elly/Kerosene
- Appearing in the Film
- Back stage pass at the Film Premiere
- Walk The Runway at the Premiere
A Perfect 14 provokes new ways of thinking by showing how plus-size models are a completely new form of role model that society needs. It is clear there is a lack of representation in the mass media for the majority of the population. It's time for women to be realistically portrayed and have some one to look up to who they feel they can identify with. People need to start demanding diversity in the media and this film shows that there are beautiful and talented models ready to help close the gap between reality and the unattainable portrayal of an ideal body.
Other Ways You Can Help
Pass along this film's campaign to your friends, family and loved ones. The message in this film of self confidence and body positivity affects everyone so chances are you know someone that would like to see this film get made and would like to support us.
SHARE OUR CAMPAIGN PAGE: http://igg.me/at/aperfect14
Where Your Donations Go
Our complete budget is almost $400,000 but we need your help for travel and post-production expenses which total $45k. Your donations will go toward:
- Travel Expenses (Flights + Hotels)
- Filming Equipment
- Post Production (Colour, Sound, Music)
Giovanna Morales (Director & Producer)
Giovanna Morales Vargas got her journalism degree at the University of Manizales in Colombia, where she is originally from, during which she took a film course which sparked her interest in making movies. She started her career at Much Music in Bogotá as a producers assistant and directing television promos.
Giovanna then moved to Toronto to pursue her dreams and produced several short films and a feature. She wanted to learn more about the craft of editing and moved to Vancouver to go to film school after which she started editing short films and film trailers. Giovanna is now currently producing and directing shorts and feature length films.
James Earl O'Brien (Producer & Editor)
James Earl O'Brien has done post-production work on a number of award winning short films but he also has edited features, TV series, documentaries and commercial productions.
His editing and production work for the animated short film Tales from the Afternow: Little Rocks won several awards across Canada and the US and the film Chishio he edited garnered both the Audience Choice Award and Best Cinematography at Bloodshots 2012.
His current projects include editing and producing the feature documentary "A Perfect 14", the ambitious sci-fi short "Rachael's Mutt" as well as editing the feature documentary “No Way Out” about long term drug users living in Vancouver's Downtown Eastside and the feature comedy “The Cover-Up”.