9mm Vodka

Vodka without compromise
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Jim Denoon
Small Business
Las Vegas, Nevada
United States
1 Team Member

Unfortunately the 9mm Vodka Crowdfunding Campaign is now over.  Though we missed target, we think we know why and are developing 9mm Vodka regardless!  For commercial enquiries, please contact me - Jim - via jim@9mm-vodka.com, or “like” us on Facebook to track our progress.  Cheers!

17th October 2013

Introduction

9mm Vodka is a new, ultra-premium vodka packaged in a submachinegun bottle, menacingly presented in an aluminium flight-case with 4 shot glasses. It is a product designed without compromise in the face of the non-descript vodka industry. 

This campaign has been launched to give fans the opportunity to pre-order a product and raise money for its development & launch.  Without your support, it may never see the light of day.

                                                                           - Jim Denoon, Founder


My Story / Project Background

After graduating from Oxford Brookes University (UK) with a Mechanical Engineering Degree, I headed to Shanghai, P.R.China in 2004. 

Jim Denoon

China became home for the following 8 years and was where I gained my knowledge and experience of the global spirits market.  Particularly so, in glass bottle design, development and production.

Shanghai - Jim's home for 8 years

During my career I have been responsible for the development of numerous spirits brands’ glass bottle packagings, overseeing the process from design-inception to full-scale production.  I have worked with many boutique brands as well as some of the global mainstream brands carried by large international drinks organizations (e.g. Campari Group & Brown Forman). 

Campari Group & Brown Forman

Working in the sector has illustrated to me that the market is in ever-increasing demand of more adventurous and exciting packaging.  Understanding the technical limitations of glass bottle production has enabled me to push this to the absolute limit with 9mm Vodka and develop one of the most radical packagings ever seen in the vodka category.

9mm Vodka - Primary Packaging

With my extensive knowledge of glass production in China, we are able to achieve unrivalled quality at ultra-competitive price points.  The net result being an amazing product, manufactured cost-effectively, to offer you, our supporters, fantastic value for money.

Glass bottle production - a heavy, industrial process that relies on economies of scale

Although I now divide my time between the US and UK, I continue to work in glass bottle manufacturing and travel extensively throughout Europe, The Americas and Asia for trade shows and client visits.  I will be travelling to China in September and - subject to the success of this campaign - a significant component to that trip will be to complete the development of 9mm Vodka and oversee the inaugural production run.

9mm Vodka is an endeavour led by me, Jim Denoon, and supported by a good friend/business partner who provides further technical expertise & good counsel.

 

Product Development

1. Conceptualization.  As with most good ideas, 9mm Vodka was conceived in the pub.  Driven by our curiosity at the abundance of non-descript packaging and dull spirits products - we bandied about a few alternatives as to how we might spruce things up a bit.  After a few more pints, this is what we came up with!

1. Initial Sketch - where it all began

 

2. Design.  After sobering up, it all still seemed like a good idea, so we began putting the idea into practice.  The decision was made to include 4 shot glasses modelled on magazines.  The front handle was eventually eliminated to overcome a manufacturing complication. 

2. Design

 

3. Modelling in glass.  The idea was fast becoming a reality.  At this stage it was necessary to make some compromises eliminating a few finer details from our original design. 

3. Glass Modelling

 

4. A word on layout.  The generic orientation of a submachine gun is such that the body lends itself well to being the vodka's receptacle.  The product holds 500ml of ultra-premium French Vodka at 40% ABV.

4. Modelled in black

 

5. Branding. Having a great packaging simply isn't enough, and we knew that to have a great overall product we'd need an equally strong name and brand.  "9mm Vodka" was proposed by my business partner, which we liked and soon settled on.  Developing the right logo was not so straightforward however, as illustrated by just a few of the alternative concepts below: -

5. Developing the right logo

6. Final Logo.  Eventually we sided with something simple, clean and impactful.

6. Final Logo - simple, clean, impactful

 

7. The Branded Product.  Although we thought it was important to feature the product's name and brand on the product itself - we didn't want the branding to be overbearing or detract from the packaging - the star of the show.  The decision was made to feature a discreet silkscreened logo towards the base of the bottle, as well as on a riveted plate on the flight case.

7. The Discretely Branded Product 9mm Vodka - Riveted Plaque

 

8.  The ingenious cap solution.  Every bottle needs a mouth/closure and the natural location for 9mm Vodka's is at its barrel.  A plastic "knurled" injection moulded barrel/cap screws to the bottle's neck to complete the product and seal the vodka within.

8. The Ingenuous Cap Solution

 

9. Product Layout - the main product and 4 "magazine" shot glasses are presented in a durable aluminium flight case.  They sit neatly in corresponding cut-outs in a white PU foam lining, ensuring immaculate presentation and integrity during transit.  

9. Product Layout

 

10. Final Pack. Finished with a sleeve containing all the necessary legals and information.

10. Final Pack

 

 

What We Need & What You Get

A mould-set of a typical glass bottle.  We require a bank of 17 of these for production.We are targeting THE ABSOLUTE MINIMUM financial threshold required to make the brand a reality.  That said, glass production is capital-intensive due to: a) the need to fabricate a bank of expensive mould-sets, and, b) the requirement to finance a minimum production run of 5,000 units.

For us, crowdfunding does two things: i) it validates market-interest in the product - evidenced by pre-orders, and, ii) if it is popular, simultaneously generates sufficient capital for its development and production.  Simple.

And that's why we think Indiegogo is the ideal platform for us.  We don't view this as being a charitable campaign or anything altruistic.  Frankly I'd be offended if you pledged money out of obligation or sympathy.  On the contrary.  We see this as a forum for people that like the product to pre-order and be one of the first to receive theirs in the mail.

 

Our Philosophy on Fixed Funding

Without reaching our target, we're helpless - unable to fabricate moulds and initiate the minimum production requirement - and that's why we've opted to run an all-or-nothing campaign.  We also feel it's a bit fairer on our backers - giving them complete confidence that their monies will only ever contribute towards the intended objective.

 

 

The promotional video...

...my pledge to you in return, you LUNATICS!

Jim's girlfriend - Erica

For ages we've been dabbling with the tag-line "SHOOT VODKA" and thinking of fun ways we might exploit its double-meaning in a promotional video.

My girlfriend Erica (right) works in television and offered to star in the ad (her pledge to a successful campaign) if we could think of a suitable idea.

So this is what I came up with.  And... unbelievably... also what she's agreed to...

"Shoot Vodka" could of course imply two things: i) shooting shots of vodka, or, ii) in the literal sense, shooting vodka with a gun.

Needless to say, we've decided to make a video about number (ii).

The production will take place in the desert in Vegas and will be overseen by firearm specialists.  Erica will wear a camouflage bikini, and, upon her apparent misinterpretation of the instruction "shoot vodka", let rip with the biggest gun you've probably ever seen, obliterating a huge display of bottles of vodka.  

I will leave you to ponder that scenario with these helpful visual aids: -

A professional production team specializing in super-slow-motion will be employed to capture: -

i) the gun's terrifying firepower.

ii) the fascinating physiological changes in Erica's body.

iii) the mayhem & dispersal of broken glass and vodka.

In celebration of a successful campaign I will personally pay for the production of the video described as a THANK YOU to all our supporters.  It will then be made available exclusively to our backers for the first 3 months, before going public.

 

The Perks

We've developed a nice portfolio of 9mm Vodka merchandise - from keyrings to a 3 day Las Vegas experience, there's something in there for every heart, mind and wallet.  

Preferably we'd love you to pre-order a 9mm Vodka product (to help us reach our production threshold), but whatever you fancy, we look forward to supplying you great quality merchandise in a timely manner.

And no matter what you pledge, we'll throw in one of our nifty keyrings for free (excludes promo-video perk).

 

Promotional Video Perk

 

 

Keyring

 

Beanie

 Tee Shirt

 

 

Polo Shirt

 

  

Hoodie 

 

Product

Discounts are available for multiple product purchases.  Have a look at the handy table to see what saving you're able to make: -

Multiple Product Table

 

Bonanza Pack

 

  Hooters Casino & Hotel, Las Vegas              //                     Machine Guns Vegas

Other Ways You Can Help

If you like the project and can't wait to get your hands on a 9mm Vodka product or any of the merchandise, please spread the word!  After pledging yourself, it's the next best thing you can do to maximize our chances of achieving success, so please tell your friends.  And while you're at it, ask them to tell their friends too.

 

On-going Communication.... and Thanks!

Although I've never run a crowdfunding campaign, I've backed a few and know I gain as much enjoyment observing a project's story unfolding, as I do the end result.  In the spirit of my own experience I shall be providing periodic updates during the fundraising effort and I hope onto development, mass production and delivery.  It's been a great journey so far and I hope the onward chapters can be shared with all the people who want to get involved.

Finally a quick and humble thank you.  I sincerely hope that we reach our goal and we look forward to executing and delivering on the above.  Especially that video!

Cheers folks,

Jim Denoon



Find This Campaign On
$6,879USD
raised by 85 people in 2 months
15% funded
No time left
$45,000 USD goal
Fixed Funding This campaign did not meet its $45,000USD funding goal by the deadline.
Campaign Closed
This campaign ended on October 15, 2013
Select a Perk
  • $10USD
    Just show me the video!!!

    If you're not too fussed about any of the merchandise, but would love to follow our progress and have premier viewing of the promotional video - then this one's for you. 10 bucks grants access to promo video and all campaign updates.

    3 claimed
    Estimated delivery: November 2013
  • $15USD
    9mm Bullet Keyring

    A real (inert) 9mm bullet keyring, tastefully emblazoned with a black 9mm Vodka logo. Plus! Premier online viewing of our promotional video, and regular updates of the 9mm story unfolding. Free shipping to USA. International shipping, add $5.

    0 claimed
    Estimated delivery: November 2013
  • $25USD
    9mm Beanie Hat

    A dark grey woolly beanie hat to keep your head warm while drinking vodka on those cold winter nights. Finished with an embroidered 9mm Vodka logo. Plus! A free keyring, premier online viewing of our promotional video, and regular updates of the 9mm story unfolding. Free shipping to USA. International shipping, add $10.

    0 claimed
    Estimated delivery: November 2013
  • $30USD
    9mm Printed Tee-Shirt

    Available exclusively to our backers, this printed tee-shirt features a product silhouette and SHOOT VODKA tagline. Available in sizes S-XXXL. Plus! A free keyring, premier online viewing of our promotional video, and regular updates of the 9mm story unfolding. Free shipping to USA. International shipping, add $10.

    0 claimed
    Estimated delivery: November 2013
  • $35USD
    9mm Polo Shirt

    For the more discerning dresser, this mildly preppy black polo shirt is embroidered discreetly with the 9mm Vodka logo. Available in all sizes. Plus! A free keyring, premier online viewing of our promotional video, and regular updates of the 9mm story unfolding. Free shipping to USA. International shipping, add $10.

    0 claimed
    Estimated delivery: November 2013
  • $45USD
    9mm Hoodie

    Super warm and comfortable, you'll never be able to find this hoodie, cos your girlfriend will always be borrowing it. Thick and cuddly with an embroidered 9mm Vodka logo. Plus! A free keyring, premier online viewing of our promotional video, and regular updates of the 9mm story unfolding. Free shipping to USA. International shipping, add $20.

    0 claimed
    Estimated delivery: November 2013
  • $50USD
    9mm Product - EARLYBIRD!!

    Be one of the first to own a 9mm Vodka product. Complete with aluminium flight-case and 4 shot glasses. BUT - here's the rub - without Vodka. Federal laws dictate we're forbidden to offer alcohol as a perk to backers. The product will come complete with the cap, so nothing to stop you filling with your own booze before taking round to amaze your friends! Plus! All the usual extras; keyring, updates, video. Free shipping to USA. International shipping, add $30.

    56 out of 100 claimed
    Estimated delivery: January 2014
  • $60USD
    9mm Product - STANDARD

    If you're buying at this price it means you've missed out on the first 100 earlybird specials, but fear not. You're still getting one hell of a product for 60 bucks. Sadly though - the same rules apply - no booze I'm afraid :-(, but the product comes complete with cap (so you can fill your own), shot glasses and aluminium flight case. Plus! All the usual extras; keyring, updates, video. Free shipping to USA. International shipping, add $30.

    0 claimed
    Estimated delivery: January 2014
  • $102USD
    Buddy (2 products)

    Get two products at a discounted price and save $18. Great to share with friends - or buy an extra one for a gift. Includes 2 free keyrings, updates and promo video. Free shipping to USA. International shipping, add $50.

    4 claimed
  • $145USD
    9mm Bonanza - EARLYBIRD!

    Saving: $55!! Just 145 bucks and we'll give you our full portfolio of merchandise including; Keyring, Beanie, Tee Shirt, Polo Shirt, Hoodie, but best of all, 1 of 100 Limited Black-Edition 9mm Vodka Products. Includes carbon-black flight case with a silver riveted plate. Move fast, when they've gone, Bonanza Packs will be supplied with the standard product and cost an extra $30! Plus! All the usual extras; keyring, updates, video. Free shipping to USA. International shipping, add $40.

    16 out of 100 claimed
    Estimated delivery: January 2014
  • $148USD
    Trio (3 products)

    Gain a further discount ordering 3 products so you and a couple of buddies can pitch-in and get your 9mm products for under $50 each!! Includes 3 free keyrings, updates and promo video. Free shipping to USA. International shipping, add $80.

    2 claimed
  • $175USD
    9mm Bonanza - STANDARD

    Saving: $35!! No more Earlybird Bonanzas? No problem, you get all the same stuff here, but with a standard product instead. Includes; Keyring, Beanie, Tee Shirt, Polo Shirt, Hoodie, and a standard 9mm Vodka Product. Plus! All the usual extras; keyring, updates, video. Free shipping to USA. International shipping, add $40.

    1 claimed
    Estimated delivery: January 2014
  • $237USD
    Gatling (5 products)

    Buy 5 products and save yourself over $60 bucks. Sweet. Includes 5 free keyrings, updates and promo video. Free shipping to USA. International shipping, add $130.

    0 claimed
  • $456USD
    Dreadnought (10 products)

    10 products. You must be having a 9mm party. That or re-selling them at a huge mark-up. Naughty-naughty. Pah, we don't care. We're delighted with your order. Cheers! Includes 10 free keyrings, updates and promo video. Free shipping to USA. International shipping, add $200.

    1 claimed
  • $1,095USD
    Magazine (25 products)

    25 products! What are you up to!? One thing's for sure - we'd rather not know. The good news is you've just saved over $400 on the standard price! Includes 25 free keyrings, updates and promo video. Free shipping to the USA. International shipping, add $320.

    0 claimed
  • $1,599USD
    The Ultimate 9mm Experience

    1) All merchandise with 1 of 10 Collector Edition Products with personally-inscripted plate. 2) A 3-night, 2-person stay (twin/double) @ Hooters Hotel and Casino, Vegas. Travel not included. 3) Full Machine Gun Experience at MGV. 250+ rounds - collectively - from: M249 SAW, M60 machine gun, AK-47, M4, Thompson M1A1 'Tommy Gun', M3A1 Grease Gun, the Uzi, MP5, MAC 10 and the M1919 Browning. 4) You'll also be invited to watch us shoot our promotional video at MGV.

    0 out of 25 claimed
    Estimated delivery: January 2014
  • $2,100USD
    Armory (50 products)

    OK, your quantities are getting pretty serious. That's great. You've also just saved 900 bucks! Includes 50 free keyrings, updates and promo video. Free shipping to the USA. International shipping, add $600.

    0 claimed
  • $3,900USD
    Arsenal (100 products)

    Planning to go to war? Drunk? Whatever, if you really have just ordered this, you've just saved $2,100 on the standard price. Includes 100 free keyrings, updates and promo video. Free shipping to the USA. International shipping, add $1,000.

    0 claimed
  • $180,000USD
    Battalion (6,000 products*)

    Saving: $180,000!! We don't really anticipate selling 6,000 units to one client through Indiegogo using PayPal! “Ohh, thanks for the order, would you like your 6,000 free keyrings?” This perk is illustrative to say that we’re open to discussions with large importers / distributors, globally. For large-volume business enquiries, please contact Jim directly to discuss terms and conditions. *6,000 pieces represents the approximate full loading quantity of a 40' FCL.

    0 claimed
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