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The 1:Face watch has the power to feed a child, quench a thirst, find a cure, and so much more...
Mirza Minds
2,157 Facebook Friends
Chicago, Illinois
United States
4 Team Members


Thank you all for supporting the 1:Face Campaign!

If you would like to buy a watch, go here - www.1facewatch.com

If you still need to pay for international shipping, go here - www.1facewatch.com/shippingfee



Changing the World 1:Face at a Time

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Campaign Update:


Social Impact Goals - Progress To Date:

Support for the 1:Face movement has been incredible! Thank you all! The stories you are sharing and the changes you are creating are a real source of inspiration. Because we believe so strongly in these causes and in YOU, the face of this movement, we have set ambitious goals for us to achieve. It won't be easy, but together we will change the world!


NEW PERK ($200) - Get the Universal Touchscreen watch!

The universal watch is a touchscreen version of the 1:Face watch that fulfills all metrics. That means you are supporting every cause! The watch has no buttons, instead displaying the time when you touch the mirrored face. The alloy metal frame is the same material used in the iPhone frame. 


The 1:Face Watch empowers YOU to create change in the World.

How: Each color watch represents a different cause and has a particular metric tied to it. When you buy a watch, this metric is carried out by our supporting charities. 

For example, when you buy 1 white watch, our supporting charity One Day's Wages provides food supplements to 16 children in the Horn of Africa.   


Look Good.  Do Good.

The 1:Face watch is a fashion product with much more than fashion value. Create change in the World while looking good & feeling good! 


How it works 

Each color watch is paired with a cause, a charity, and a specific metric. For each watch you purchase, the charity tied to that cause will fulfill that specific metric. YOU are creating the change in the World! Through our website and social media, we will be highlighting stories of the change being created. YOU will literally be able to see the change YOU have created. 


 HUNGER: White - One Day's Wages


The horn of Africa (Ethiopia, Kenya, and Somalia) has recently experienced its worst drought in 60 years, leaving 13 million people in need of assistance and food. Along with their long term work in the region, for every white watch purchased, One Day's Wages will be able to provide treatment for 16 malnourished children with food supplements they desperately need.


WATER: Yellow - Charity: Water


30,000 people die every week from unsafe drinking water. For every 625 water watches purchased, Charity: Water will build a well, providing sanitary drinking water for an entire village.


 BREAST CANCER: Pink - National Breast Cancer Foundation


1 in every 8 woman will develop breast cancer in their lifetime. A simple mammogram can help save these woman's lives.  However, millions of women don't have the money to pay for this procedure. Every 14 pink watches purchased will enable the National Breast Cancer Foundation to provide 1 mammogram for a woman in need.


ENVIRONMENT: Blue - The Adventure Project


Everyday, 3 billion people in developing countries are exposed to toxic smoke when preparing meals.  The Adventure Project will provide 1 charcoal efficient stove to a family in Haiti for every 3 blue watches purchased.


AIDS: Red - Keep a Child Alive


Over 30 million people live with AIDS worldwide. For every 5 red watches purchased, Keep a Child Alive can provide the AIDS care necessary to keep a child alive with AIDS alive for one month.


CANCER: Black - American Cancer Society


Millions of people are affected by cancer each year. Many of them aren't educated about the treatment options available and even more struggle with the emotional impact this causes on them and their family. To help these people, for every black watch purchased, the American Cancer Society can provide the necessary education and support to 8 cancer patients and their families.


Our Story - The Beginning 

This project began its life at Mirza Minds, a product and branding firm in Chicago. The watch brand was originally the vision of Creative Director Fam Mirza. Having experienced both the hardships of the 3rd world and the comfort of the 1st, Fam desired to create something that could bridge that gap and ultimately make the world a better place.

"Change originates from within. That is why the face of the watch is designed as a mirror. When you check the time, you see your reflection looking back within you." -Fam Mirza 

Our vision was not just to create a product, but to start a movement that would bring change to a world that so desperately needs it. While many of us live comfortable lives, almost half the world survives on less than $2.50 a day. There are people facing real problems - poverty, cancer, aids, lack of shelter, lack of water.  Each of us can make an impact. When we all join together, we can change the world.

We have worked tirelessly on this project for the past year, and after finalizing everything from product design, supporting charities, & change metrics the only part left is YOU!



1:Face Watch Functional Specs 

The watch has a mirrored face with 4 parallel buttons and is set in a high-grade silicone band. When a button is pressed, the time is displayed with white intensity LED lights. Overall, the watch has a simplistic design that fits any outfit, style, or culture. Everything is symmetrical and has a smooth composition.  The battery lasts for about 2 years and of course the watch is waterproof.


What are we going to do with the money?


The rest of the money raised here on Indiegogo will go toward building the 1:Face movement.  The money will fund the first production run & distribution so you can get your watch and start showing it off. Additional money will go toward marketing efforts to expand the movement.

Manufacturing - We know you want your 1:Face watch as soon as possible, so we are already working with our manufacturing factory on production.  We need the money to get this first batch manufactured and shipped.

Distribution - Our mission is to empower consumers to change the world.  As such, we want to make 1:Face as easily available for as many people as possible. To do this, we want to extend our distribution channels through ecommerce and retail outlets such as Macy's, Target, Urban Outfitters etc.  

Marketing - YOU are the genesis of this movement.  In order to build upon this momentum, we need you to tell your friends/family and the easiest way to do that is through social media: POST ON FB, TWEET, & INSTAGRAM A PHOTO!  

Growth - As we grow, we want to increase our support for these causes.  This means releasing new watches, creating viral content, and organizing volunteer and donation efforts to continue our mission to change the World...


1Face Poverty 600


Perk Levels

As a donor, you can receive any of the following perks. You can receive 1:Face watches, the 7th voted watch (see $300 perk), Universal Touchscreen watches, or different combinations of those perks.

If you really want a life-changing experience, come with our team to India to help build a well in a village! (All Expenses Paid- See $10,000 perk) 




If my question isn't answered here, how do I ask?

Just email us - hi@1facewatch.com.

When will my watch be delivered?

Shipping Date: 11.20.2012.

We know you want to show off your watch, so we are working hard to get them manufactured and ready to ship as soon as possible. We refuse to send you anything but the highest quality product!

Will the screen crack?

The screen is made out of tempered glass and will not crack unless there is a VERY heavy impact. If it does crack, let us know and we will either fix it or replace it. 

Is there a warranty for the 1:Face watch?

Yes. There is a 1-year warranty. If there are any defects, our repair center will fix it or replace it. However, we strive to provide the highest quality materials so this will not be an issue.

How long does the battery last?

The watch is battery-powered. The battery life depends on how often you check the time, but if you check about 6 times per day, it should last around 2 years.

Can the battery be changed?

You can definitely replace the battery.  Take it to any watch repair shop in your city and they'll be able to do it for you easily.

Is the watch waterproof?


Are the watches available in retail stores?

Not yet, but soon! 1:Face will be in retail stores in 2013. 

What is the Universal Touchscreen watch?

The universal watch is a touchscreen version of the 1:Face watch that, when purchased, fulfills every metric. The watch does not have any buttons, but displays the time when the face of the watch is touched by the user.  

What percentage of donations go to the charities?

Each watch comes with a metric which is carried out with the purchase of the watch.  We want to make the business model as transparent as possible and never want you to have to ask the question "And then what?"  With that said we will not only tell you what, we will show you what!

For example, for every white watch purchased, One Day's Wages will provide 16 children in the Horn of Africa with food supplements.  The same holds true for each of the other metrics. The goal is to create an actual quantified change in people's lives around the world for each watch sold.

Where are the watches manufactured?

The watches are designed at the Mirza Minds headquarters in Chicago, IL & assembled in Shenzhen, China. The facility has passed the SA8000 (Social Accountability) and ISO14000 (Environmental) audits. Furthermore, our manufacturing facility is ROHS compliant.  

How do the watches work?  What functions do they provide?

The watch has a minimalist design, both visually and functionally.  The fundamental purpose of a watch is to display the time, and with its large LED display, that is what the 1:Face watch does.  At the press of a second button, it can also display the current date.  The mirror face of the watch is a reminder that you are change.  

Setting and modifying the time and date is as easy as pressing one button to enter "EDIT" mode and another button to change the selected value. Full instructions will be included when the product is shipped. 

Is there a charge for International Shipping?

Yes, there will need to be an additional charge to ship internationally. It costs $15 per watch to ship to international addresses.  If you buy a 3-watch half-set ($120 perk), international shipping is $25. For a 6-watch full-set ($240 perk or any perk levels higher), international shipping is $40.  Please include that in the checkout price.  If you forget, we'll contact you prior to shipping to finalize those details.

If you have any specific questions about your location, please email us at hi@1facewatch.com.



Join the 1:Face Movement! 

There are a few ways you can help:

1. Buy a watch!  

With your purchase, you'll be making a real difference in people's lives.

2. Tell your friends about 1:Face!  

Share the link to this site on all your social media platforms. Love is the movement!

3. Support the #1Face Trend

Every Wednesday and Friday at 4:00pm EST we will tweet #1FaceWatch to make it trend. To work, we need your help! Please follow us and re-tweet the message. Together, we'll inspire the world.  

social-twitter     social-fb     social-instagram


Send a tweet now!




Thank you! We hope you will join us in 

Changing the World 1:Face at a Time! 


Instagram: @1Facewatch


Find This Campaign On
raised by 6,177 people in 1 month
1,428% funded
No time left
$25,000 USD goal
Flexible Funding This campaign has ended and will receive all funds raised.
Campaign Closed
This campaign ended on November 19, 2012
Select a Perk
  • $40USD
    (1) 1:Face Watch

    SUPPORT YOUR CAUSE! Pick 1 watch from any of the 6 colors.

    3686 claimed
  • $80USD
    (2) 1:Face Watches

    SUPPORT 2 CAUSES! Pick 2 watches from any of the 6 colors.

    1181 claimed
  • $120USD
    1 Half-Set

    3 1:FACE WATCHES - HALF-SET! Pick any combination of 3 watches.

    400 claimed
  • $200USD
    1 Touchscreen Watch

    UNIVERSAL TOUCHSCREEN! 1 Touchscreen Watch (No Buttons) that fulfills all 6 metrics. Alloy metal frame is the same material as the iPhone frame.

    31 claimed
  • $240USD
    1 Full-Set

    SUPPORT EVERY CAUSE! You get 1 watch of each color (6 total watches).

    84 claimed
  • $300USD
    1 Full-Set & 7th watch

    PICK WATCH 7! You get 1 Full-Set of watches PLUS the 7th watch that will be voted on. As a supporter at this level, you will help pick the color of that 7th watch. Go to 1facewatch.com/vote to cast your vote.

    21 claimed
  • $500USD
    1 Touchscreen Watch + others

    UNIVERSAL TOUCHSCREEN! 1 Touchscreen watch that fulfills all 6 metrics. You also get everything included in the $300 perk.

    18 out of 250 claimed
  • $1,000USD
    2 Touchscreens & 3 Full-Sets

    LIFE-CHANGER! Get 2 Touchscreen watches, 3 Full-Sets, and the 7th watch which you vote on. In total, you fulfill 30 metrics!

    3 out of 250 claimed
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