인스타그램 SNS marketing meaning Social media marketing (social media marketing) is the use of social media platforms and websites to promote products or services. In other words, it refers to a marketing technique that utilizes an app service that allows you to interact with other people, such as Instagram, YouTube, Facebook, and TikTok, aka 'social media'. It is largely divided into SMM (Social Media Management) marketing and paid ads. In the case of SMM marketing, it is a strategy to organically