James Newbury

Phyba

After years of training and competing as an elite athlete and relatively recently converting to a full plant-based diet. I wanted to create a holistic company dedicated to changing the world and creating a healthier planet. We would strive to formulate the best food products to deliver an impactful and positive outcome on all who consume them. I wanted to develop a superior 100% plant based protein that bucked the trend of most plant proteins on the market. I aimed to overcome the gritty, poor t

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