Asa Firestone

Boulder, Colorado, United States

Adventure for Good

I founded BEYONDgear Inc. to create a movement to use adventure for good. I am an avid climber, receiving multiple grants from the American Alpine Club and National Geographic. I received my MBA at USC Marshall in 2012. Previously, I worked in sales at GE, spent five years as an energy efficiency engineer and co-founded the Centro de Escalada Urbana (CEU) a climbing school for at-risk youth in the favelas of Rio de Janeiro.

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