Effective December 20, 2019 (previous version may be found here)
Who we are
Indiegogo, Inc. and its parents, subsidiaries, affiliates, agents,
representatives, consultants, employees, officers, and directors —
(collectively, “Indiegogo,” “we,” or “us“, “our“) is an online crowdfunding
platform for Users to seek to raise funds for their own Campaigns and to
contribute to the Campaigns of others. Campaign Owners can offer Perks to
Contributors in thanks for the Contributors’ donation of funds. We are
based in San Francisco, CA. Undefined capitalized terms used herein shall
How this Policy applies
processes information we collect about you and how you can control the
collection, correction and/or deletion of such information when you use our
including on a mobile device and related services (the “Service“ or the
“Services”) or any other service to which this policy is linked. Your use
(“Terms“), which are to be read in conjunction with this policy.
Data you provide to us
We collect information you provide directly to us, information from 3rd
parties, and information that we collect through automated means. As
described below in more detail, we may collect the following categories of
information about you or your use of the Service: (1) identifiers (such as
name, email address); (2) commercial information (such as transaction
data); (3) financial data (such as credit card information); (4) Internet
or other network or device activity (such as browsing history; (5) device
identifiers (such as IP address); (6) geolocation information; (7)
professional or employment related data (such as when you identify
employers in a Campaign); (7) inference data about you; (8)
legally-protected classifications (such as if you reveal gender in public
forums); (9) physical characteristics or descriptions (such as if you
provide us with a photograph); (10) sensory information (such as if you
call us and leave a voicemail); and (11) other information that identifies
or can be reasonably associated with you.
More specifically, we collect:
Registration information you provide when you create an account or a
Campaign, enter a promotion, or link your profile on a third-party site
or platform with your registration account, such as your first name and
last name, country of residence, gender, date of birth, email address,
username, and password.
Transaction information you provide when you request information,
contact Indiegogo, or make a Contribution to a Campaign (including your
address if you are making a Contribution for a Perk that needs to be
Information you provide when you create a Campaign including some
banking information, contact information such as your phone number,
email address, mailing address.
Information you provide to us that is used for compliance purposes when
you make a Contribution or create a Campaign, such as your government
ID, information needed for tax forms, other information required for
payment processing. Please note that in many cases, Indiegogo cannot
view or access all of the information you provide to us for compliance
purposes, such as complete bank account numbers or government IDs, as
this may be transmitted via automated means directly to the vendor that
requires that compliance information.
Information you provide in public forums on our sites and applications,
such as your public posts.
Information sent directly to another User, post, or similar
functionality, where we are permitted by applicable law to collect this
Information you provide when signing up for updates and news from a
Campaign pre-launch on the Site.
Information we obtain from a third party, such as a site or platform
provider, about the use of our Site or Services on third-party
platforms or devices.
Location information, including location information provided by a
mobile or other device interacting with one of our sites or
applications (including through beacon technologies), or associated
with your IP address, where we are permitted by law to process this
Activity information about your use, and the use by any person(s) you
authorize through your account, of our sites and applications, such as
the content you view or post, how often you use our services, and your
Usage, viewing, technical, and device data when you visit our sites,
use our applications on third-party sites or platforms, or open emails
we send, including your browser or device type, unique device
identifier, and IP address.
You may decline to provide us with your information. However, this will
limit your ability to register for an account or use our Services. You may
Contribute to a Campaign without creating an account to use our Services,
but we will still need to collect required information for compliance
purposes in order to process your Contribution. However, to adjust your
Contribution, save payment details for future Contribution, comment on a
Campaign, and take most other actions on our Site, you will need to finish
creating an account. You may review, change or remove certain types of your
information through your account settings.
How we collect information
We collect information you provide to us when you access, use, request
or purchase our Services, request information from us, register with us
(including when you link your profile on a third-party site or platform
with your registration account), participate in public forums or other
activities on our sites and applications, respond to User surveys, or
otherwise interact with us online or offline.
We collect information through a variety of technologies, such as
cookies, Flash cookies, pixels, tags, software development kits,
application program interfaces, and Web beacons, including when you
visit our sites and applications or use our applications on third-party
sites or platforms using one or more devices, whether or not you are
further information, including how to use Do Not Track and how to
disable cookies and otherwise make choices with respect to such data
We collect information using analytics tools, including when you visit
our sites and applications or use our applications on third-party sites
We acquire information from other trusted sources to update or
supplement the information you provided or we collected automatically,
such as when we validate postal address information using third-party
services. Applicable law may require that you authorize the third party
to share your information with us before we can acquire it.
If you access our Services through a third-party connection or log-in
(like a social network), we may collect certain information from your
social network profile. For a description of how social networking
sites handle your information, please refer to their privacy policies
If you do not want to share information from your social network
profile, do not access our Services through that third-party service.
How we use this information
Consistent with applicable law and choices and controls that may be
available to you, we may use information collected (including the
categories set forth above) from you, or from devices associated with you:
To enable us to provide you with our Services, and to improve and
promote our Services.
To communicate with you about your account or transactions on our Site
and send you information or request feedback about features on our
sites and applications or changes to our policies.
For our marketing and third-party marketing purposes: to send you
offers and promotions for our products and services or third-party
products and services.
Personalize the Services, content and experiences.
Provide you with targeted advertising based on your activity on our
sites and applications and on third-party sites and applications.
Operate, understand, optimize, develop, or improve the Services, our
sites, applications, products, services and operations, including by
performing User market research and using analytics tools.
Bug detection and error reporting.
Audit consumer interactions on the Services including to measure the
placement, frequency, efficacy and compliance of advertising and ad
Security, Fraud, and Legal Compliance, including to detect, investigate
and prevent activities that may violate our policies or be illegal.
We may aggregate and/or anonymize any information collected through the
Service so that such information can no longer be linked to you or your
device. (“Aggregate/Anonymous Information”). We may use
Aggregate/Anonymous Information for any purpose and share such data
with any third parties, including advertisers.
How we share your information with third parties
We may share the categories of information identified above for the
following business and commercial purposes:
When you Contribute to a Campaign, we share your Contribution
information with the Campaign Owner so that the Campaign Owner can, for
example, send you Perks, provide you with customer service, conduct
market research, and comply with our Additional Terms and policies.
Please note that once we share your personal information with a
Campaign Owner, the information received by the Campaign Owner is
controlled by that company and becomes subject to the Campaign Owner’s
We also share certain types of Contribution information with necessary
third parties for compliance purposes like payment processing or
When you create a Campaign, we share some of the information you
provide with necessary third parties for financial compliance purposes,
such as preparing for Campaign disbursement or sending you tax forms.
When you allow us to share your personal information with another
company, such as:
Please note that once we share your personal information with another
company, the information received by the other company is controlled by
that company and becomes subject to the other company’s privacy practices.
Electing to share your personal information with carefully selected
companies so that they can send you offers and promotions about
their products and services, and
Directing us to share your personal information with third-party
sites or platforms, such as social networking sites.
When companies perform services on our behalf, like marketing and
advertising, and customer service; however, these companies are
prohibited from using your personal information for purposes other than
those requested by us or required by law.
When we share your personal information with third parties in
connection with the actual or proposed sale of a business, to enforce
Users and third parties, to protect our rights and property and the
rights and property of our Users and third parties, to comply with
legal process (including to comply with national security or law
enforcement requirements), or in other cases if we believe in good
faith that disclosure is required by law.
When we share your personal information with your consent, including
when you post personal information on public forums or blogs accessible
to third parties.
Your controls and choices
The laws in some jurisdictions require us to provide you with the ability
to exercise certain controls and choices regarding our collection, use and
sharing of your information. Information for residents of certain
jurisdictions is below. To the extent that those laws apply to you, your
controls and choices may include any of the following:
Updating or deactivating your Indiegogo account.
Choosing or changing your choices for subscriptions, newsletters, and
Choosing whether to receive offers and promotions for our products and
services from us, or offers for products and services that we think may
be of interest to you.
Choosing whether we share your personal information with other
companies that would like to send you offers and promotions about their
products and services.
Controlling targeted advertising from many ad networks and partners;
data exchanges; and marketing analytics and digital advertising and
marketing service providers (by visiting the Digital Advertising
Controlling whether you want us to access location information, such as
by controlling or disabling location services on your mobile device’s
Choosing to control targeted advertising you receive within
applications by using the settings and choices made available to you
through your device(s), for example, by re-setting your device’s
advertising identifier and/or opting out of interest-based ads.
Requesting removal of your personal information from a public forum on
one of our sites or application.
You may exercise these controls and choices in various ways, including by
contacting our Customer Happiness team,
following instructions provided in communications sent to you, or by using
your device or other available settings (for example, by resetting your
device’s advertising identifier and/or opting out of interest based ads).
You can opt out of interest-based ads by visiting the Digital Advertising
Alliance or using the opt-out mechanism in the “Interest Based Ads” link in
the footer of the site you are visiting.
Please be aware that if you do not allow us to collect personal information
from you, we may not be able to deliver certain experiences, products, and
services to you, and some of our Services may not be able to take account
of your interests and preferences. If you have questions about the specific
personal information about you that we process or retain, and your rights
regarding that personal information, please contact us.
General Data Protection Regulation (“GDPR”)
The following sections on GDPR applies to individuals in the European
Economic Area (“EEA”). If you are not sure whether the GDPR section applies
to you, please refer to the text of the regulation here or consult with an attorney as
Indiegogo is not able to give you legal advice.
Who is the Data Controller?
Indiegogo is the “data controller” of personal data collected by all of
Indiegogo, and we are responsible for deciding how personal data is
collected, used, and disclosed. Campaign Owners may also be data
controllers of certain data that you provide to Campaign Owners when you
make a Contribution to a Campaign or through any of our other Services.
You should be aware that when you provide information to us using a
third-party site or platform, the information you provide may be separately
collected by the third-party site or platform. The information we collect
third-party site or platform collects is subject to the third-party site or
platform’s privacy practices. Privacy choices you have made on the third
party’s site or platform will not apply to our use of the information we
have collected directly through our Site or Services. Please also keep in
mind that our Site and Services may contain links to other sites not owned
or controlled by us and we are not responsible for the privacy practices of
those sites. We encourage you to be aware when you leave our Site or
Services and to read the policies of other sites that may collect your
Legal bases for use of your information & controls and choices
The laws in the European Economic Area (“EEA”) and some other jurisdictions
require us to provide Users, to the extent those laws apply to such Users,
with the following information:
Legal grounds for use and disclosure of personal information
The legal grounds for use and disclosure of personal information include
any of the below reasons:
As necessary to perform our obligations under any contract with you,
including to provide for Campaign disbursement, manage your Campaign or
On the basis of consent, such as to send you certain information,
including marketing communications, to share your information with
partners when you have requested we do that, or to collect and process
your information for research purposes if you have Contributed to a
Campaign, or otherwise agreed.
For our legitimate interests or the legitimate interests of others such
as to ensure the security of our Sites, operate and improve our
business and our Sites, respond to your questions, engage in certain
marketing, make and receive payments, comply with our legal
obligations, prevent fraud, conduct analysis, enforce our Terms, engage
in a business change (e.g., sale, merger), to know the User to whom we
are providing the Service, and to create anonymous data.
To protect the vital interests of the individual or others. For
example, we may collect or share personal data to help resolve an
urgent medical situation.
Controls and choices
In addition, Users in the European Economic Area and some other
jurisdictions outside the United States have certain legal rights to
obtain confirmation of whether we hold personal data about them, to
access personal data we hold about them (including, in some cases, in
portable form), and to obtain its correction, update, amendment or
deletion in appropriate circumstances. They may also object to our uses
or disclosures of personal data, to request a restriction on its
processing, or withdraw any consent, though such actions typically will
not have retroactive effect. They also will not affect our ability to
continue processing data in lawful ways (for example, if you opt out of
the use of your telephone number for direct marketing, we might still
decide to contact you by phone regarding potential fraud on your
Users in the European Economic Area have the right to opt-out of all of
our processing of their personal data for direct marketing purposes. To
exercise this right, you may contact us.
The rights and options described above are subject to limitations and
exceptions under applicable law. In situations in which we process
personal data on behalf of our User, we may refer the request to the
relevant User and cooperate with their handling of the request, subject
to any special contractual arrangement with that User.
In addition to these rights, Users in the European Economic Area have
the right to lodge a complaint with the relevant supervisory authority.
However, we encourage you to contact us first, and we will do our very
best to resolve your concern.
How we protect your information and data retention
The security, integrity, and confidentiality of your information are
extremely important to us. We have implemented technical, administrative,
and physical security measures that are designed to protect User
information from unauthorized access, disclosure, use, and modification. We
regularly review our security procedures to consider appropriate new
technology and methods. However, please be aware that despite our best
efforts, no security measures are perfect or impenetrable.
We will retain your personal information for the length of time needed to
retention period is required or permitted by law. To dispose of personal
data, we may anonymize it, delete it or take other appropriate steps. Data
may persist in copies made for backup and business continuity purposes for
Data transfers, storage, and processing globally
We operate globally and may transfer your personal information to third
parties in locations around the world for the purposes described in this
or processed by us, we will take steps to safeguard the privacy of your
To bring you the Services, we operate globally. Indiegogo complies with the
EU-US and Swiss-US Privacy Shield principles (the “Principles”) regarding
the collection, use, sharing, and retention of personal information from
the European Union, United Kingdom, and Switzerland, as described in our
EU-US Privacy Shield certification and Swiss-US Privacy Shield
certification. If you have a Privacy Shield-related complaint, please
contact us at firstname.lastname@example.org. As part of our participation in
Privacy Shield, if you have a dispute with us concerning our adherence to
the Principles, we will seek to resolve it through our internal complaint
resolution process and under certain conditions, through the Privacy Shield
Residents of the European Union, United Kingdom, or Switzerland may elect
to arbitrate unresolved complaints but prior to initiating such
arbitration, you must: (1) contact us and afford us the opportunity to
resolve the issue; (2) seek assistance from our designated independent
recourse mechanism above; and (3) contact the U.S. Department of Commerce
(either directly or through a European Data Protection Authority) and
afford the Department of Commerce time to attempt to resolve the issue.
Each party shall be responsible for its own attorney’s fees. Please be
advised that, pursuant to the Privacy Shield, the arbitrator(s) may only
impose individual-specific, non-monetary, equitable relief necessary to
remedy any violation of the Privacy Shield Principles with respect to the
Privacy Shield participants are subject to the investigatory and
enforcement powers of the US Federal Trade Commission and other authorized
statutory bodies. Under certain circumstances, participants may be liable
for the transfer of personal information from the EU, United Kingdom, or
Switzerland to third parties outside the EU, United Kingdom, and
Switzerland. As required under the principles, when we receive information
under the Privacy Shield and then transfer it to a third-party service
provider acting on our behalf, Indiegogo has certain liability under the
Privacy Shield if both (i) the agent processes the information in a manner
inconsistent with the Privacy Shield and (ii) we are responsible for the
event giving rise to the damage. Learn more about the EU-US Privacy Shield
and Swiss-US Privacy Shield here.
If you have an unresolved privacy or data use concern that we have not
addressed satisfactorily, please contact our U.S.-based third-party dispute
resolution provider (free of charge) at https://www.jamsadr.com/eu-us-privacy-shield.
Under Nevada law, certain Nevada consumers may opt out of the sale of
“covered information” for monetary consideration to a person for that
person to license or sell such information to additional persons. “Covered
information” includes first and last name, address, email address, phone
number, Social Security Number, or an identifier that allows a specific
person to be contacted either physically or online. We do not engage in
such activity; however, if you are a Nevada resident who has purchased or
leased goods or services from us, you may submit a request to opt out of
any potential future sales under Nevada law by emailing us at email@example.com or using
this form. Please note we will take reasonable steps to verify your identity and the
authenticity of the request. Once verified, we will maintain your request
in the event our practices change.
The California Consumer Protection Act (“CCPA”)
The following section on CCPA, Cal. Civ. Code § 1798.100 which is effective January 1, 2020, applies to
California residents who have certain rights regarding the personal
information (as defined in the CCPA) collected by Indiegogo. It does not
cover personal information not subject to the CCPA rights identified below,
such as personal information we collect from our employees or job
applicants. Likewise, the CCPA does not extend all the rights identified
below to personal information collected from employees, owners, directors,
officers, or contractors of businesses in the course of our provision or
receipt of business-related services.
“Personal information” or “PI” is information that identifies, relates
to, describes, is capable of being associated with, or could reasonably
be linked, directly or indirectly, with a particular consumer or
“Consumer” is a California resident, a natural person who is a
California resident for other than a temporary or transitory purposes,
or someone who is domiciled in California but is currently outside the
State for a temporary or transitory purpose.
“Sale” means selling, renting, releasing, disclosing, disseminating,
making available, transferring, or otherwise communicating orally, in
writing, or by electronic or other means, a consumer’s personal
information by the Indiegogo to another business or a third party for
monetary or other valuable consideration.
California residents have the following rights under CCPA
Right to Opt Out. You have the right, at any time, to direct us to not sell your PI.
You can do so on
or by clicking on the “Do Not Sell My Information Link” found at the
bottom ‘Footer’ section of our Site.
Sale of PI. Under the CCPA, sale is also broadly defined such that it may
include allowing third parties to receive certain information, such
as cookies, IP address, and/or browsing behavior, to deliver
targeted advertising on the Services or other services.
Categories of PI We Provide and Purposes of the Sale. We provide the following categories of information to third
parties for these purposes: including identifiers, geolocation
information, professional or employment related data, and physical
characteristics or descriptions.
Purpose of the Sale: We may provide the following categories of personal information
to third parties for these purposes:
For online targeted advertising purposes: device identifiers (such as
browsing history; geolocation information; social media information), and
For sharing with third parties to send you relevant offers and
promotions and opportunities, such as when you sign up for an event or to
receive more information and provide categories of information to us:
identifiers, professional or employment related data (such as your job
title or current company), and physical characteristics or descriptions
(such as if you provide a picture of yourself).
Right to Know or Right to be Informed. Subject to certain exceptions, you have the right to know what
specific pieces of PI Indiegogo has collected about you in the 12
months preceding your request, along with the categories of sources of
that PI, our business or commercial purpose for disclosing your PI, and
the categories of third parties with whom we share your PI. You may
make this request no more than twice per 12-month period.
Right to Request Deletion. You have the right to request deletion of the PI Indiegogo has
collected from you, subject to certain exceptions under the CCPA
including, without limitation:
Making sure you can receive your Perk if you would still like to,
Making sure deletion does not affect your obligations to your
Backers if you are a Campaign Owner,
Complying with Indiegogo’s legal or compliance obligations,
Detecting fraudulent behavior or security incidents, and
Other reasons that are in connection with our lawful internal uses
that are consistent with your relationship with us and the context
in which the information was collected.
Exercising Your Rights under CCPA
You can exercise any of your rights under CCPA by going to
or by emailing us at firstname.lastname@example.org.
We will take reasonable steps to verify your identity before responding to
a request, which may include the following:
- If you are exercising your Right to Delete or a similar right that does not require the disclosure of specific pieces of information
If you are writing to us from the email address associated with
your Indiegogo account or transactions that Indiegogo has on file for you,
then to complete the verification process, we will ask you to confirm the
action you wish us to take before we proceed (such as confirming you would
like us to delete your information).
If you are not writing to us from the email address associated
with your Indiegogo account or the Contributions that Indiegogo has on file
for you, then to complete the verification process, we will ask you to
provide 3 specific pieces of data that we have on file for you, such as
email address you used when making a Contribution or billing information
such as the last 4 digits of the credit card used or the billing address
for a Contribution.
- If you are exercising your Right to Know or a similar right that does require disclosure of specific pieces of information about you:
If you are writing to us from the email address associated with
your Indiegogo account or transactions that Indiegogo has on file for you,
then to complete the verification process, we will ask you to both: 1)
confirm the action you wish us to take before we proceed and 2) also
provide a statement that you “declare under penalty of perjury that you are
the person about whom the Right to Know request has been made.”
- If you are not writing to us from the email address associated
with your Indiegogo account or the Contributions that Indiegogo has on file
for you, then to complete the verification process, we will ask you to
both: 1) provide 3 specific pieces of data that we have on file for you,
such as email address you used when making a Contribution or billing
information such as the last 4 digits of the credit card used or the
billing address for a Contribution and 2) also provide a statement that you
“declare under penalty of perjury that you are the person about whom the
Right to Know request has been made.”
You are also permitted to designate an authorized agent to submit
certain requests on your behalf. In order for an authorized agent to be
verified, you must provide the authorized agent with signed, written
permission to make such requests or a power of attorney. We may also follow
up with you to verify your identity according to the above methods before
processing the authorized agent’s request.
If we are not able to successfully verify you according to the above
methods, then we will not be able to comply with your request.
Indiegogo will not discriminate against you if you exercise your rights
under CCPA. However, if your request requires us to delete, restrict or not
share information, please be advised that this will inhibit some
functionality of the Site. Any subsequent interaction with the Site after
deletion will require new requests for action on your data.
Other rights of California Residents
If you are a California resident, California Civil Code Section 1798.83
permits you to request information regarding the disclosure of your
personal information to third parties for the third parties’ direct
marketing purposes. To make such a request, please send an email to
email@example.com. Pursuant to California Civil Code Section
1798.83(c)(2), we do not share your personal information with third
parties’ direct marketing use unless you elect that we do so.
If you are a California resident under the age of 18, and a registered user
of any site where this policy is posted, California Business and
Professions Code Section 22581 permits you to request and obtain removal of
content or information you have publicly posted. To make such a request,
please contact us with a
detailed description of the specific content or information. Please be
aware that such a request does not ensure complete or comprehensive removal
of the content or information you have posted and that there may be
circumstances in which the law does not require or allow removal even if
People under 18 (or the legal age in your jurisdiction) are not permitted
to use Indiegogo on their own. Indiegogo does not knowingly collect any
personal information from children under the age of 13 and children under
13 are not permitted to register for an account or use our Services. If you
believe that a child has provided us with personal information, please
contact us at firstname.lastname@example.org. If we become aware that a child under
age 13 has provided us with personally identifiable information, we will
We do not knowingly process data of EU residents under the age of 16
without parental consent. If we become aware that we have collected data
from an EU resident under the age of 16 without parental consent, we will
take reasonable steps to delete it as quickly as possible. We also comply
with other age restrictions and requirements in accordance with applicable
Exercising rights under other privacy laws
If you would like to exercise a right under a different privacy law, please
contact us here.
technologies, industry practices, regulatory requirements or for other
purposes. We will provide notice to you if these changes are material and,
where required by applicable law, we will obtain your consent. Notice may
be by email to you at the last email address you provided us, by posting
notice of such changes on our sites and applications, or by other means,
consistent with applicable law.
Site, or your dealings with this Site, please contact us at 965 Mission
Street, 6th Floor, San Francisco, CA 94103.
© 2019 Indiegogo, Inc. All Rights Reserved