Our Story

We are theBREAX; a Hip-Hop/Spoken Word band based in San Diego, Ca. We are a group of average guys who have a common vision; impacting a Hip-Hop/Urban culture around us by contextualizing the gospel through our music and making a seemingly distant God very relevant, real and tangible. We've had the privilege of doing music for several years now, have gotten the opportunity to travel nationally performing and been blessed to release several independent projects. Weve done a good amount. But the reason we are launching this campaign, is because good can no longer be our standard. The reality is, before we are MCs, we are husbands and we are fathers. We are providers and we are leaders. That being said, we believe wholeheartedly that our families come before our passions, and this year, we are really putting that belief to the pavement. Simply said, were pulling together every resource we have and exhausting every ounce of passion and effort we have, to give our music one more year. One more year to see if where we truly feel God has lead us, really is where God wants us.

Our Goals

Our goal with this campaign specifically is to raise $15,000 from our core fans, friends, and family for the marketing, manufacturing, and promoting of our next album.  

We come into this project with the sobering reality that if we don't raise the money needed for this campaign it is not only going to limit the impact that we are going to be able to have on the Hip Hop community, but it will also limit the resources available for this album to the point that the future of theBREAX as a group would be uncertain at best. We know that if we don't reach our entire goal of $15,000, we will not be able to release the deluxe version of this project that we have planned, wed have to scratch the promo tour, and we could basically say goodbye to any hope of the radio and video placements for our singles that wed need. Simply said, with any piece of the planned puzzle missing, it would be like building a house on sand; wed just be perpetually waiting for our moment of collapse.

Now, with all of that being said and reality pushed aside, we carry a massive wild card. We have the God of miracles on our side. We can run through scenarios until were blue in the face, but ultimately we know that the main goal behind all of the music and all of the fundraising, of making His name great is going to get accomplished, regardless of what we do.

Our Plans

All of the money raised through this campaign is going to go directly into the marketing of our new album, which will begin in the fall with the album being released to the public in December of 2011.  The album we are going to release is already in production and a lot of the resources needed to record, mix, master and release this album are already taken care of. Luckily for us, a big portion of our operation is in house and our overhead is very low.  

That being said, the money raised from this campaign will be used to gain placement of this album on major networks, radio stations, and social media sites. To accomplish this, we are going to use the bulk of the money raised to simply and consistently promote theBREAX and our music. We are going to do this primarily by shooting music videos, developing a legitimate media PR campaign and launching a promotional tour in the fall/winter (2011).  A portion of the funds we raise will also go towards paying our entry into showcases at several major conferences throughout the nation that will host all the major decision makers and booking agents for the colleges that we are trying to book shows with. Through these conferences, we hope to develop a touring network with these colleges and continue promoting the gospel to students and young adults through our music.

Our Needs

In order to even make a smidgen of a dent in mainstream music we need at least $25,000 for marketing, promotion, manufacturing and touring.  Professional record labels are spending more than twice as much to properly release their projects. However, we believe that we've developed enough relationships and learned to be wise enough with our resources that we can accomplish the promoting of this album with half the money, while at the same time not cutting any corners in the process.  

So we need $25,000, but our goal with this campaign is only $15,000. To come up with the extra $10,000, we as theBREAX have committed to saving all the money we generate as a group this year to help us facilitate some of these expenses.  That means all the current money from digital royalties, our fee's for performances and merchandise sales at shows will all go to raise the other $10,000 needed to help release this project. Essentially we are committing to working for a year for free, and investing 100% of the revenue generated by theBREAX directly back into the marketing of this album.

Our Prayers

Like we said from the start, we really only have one year left. One year to make it happen. One year to put our hope and our passion for what we believe God has called us to into action. So were asking you, give us one more year. Come along side us. Pray for us. Partner with us and choose a contribution amount that is comfortable enough that it wont bankrupt you, but uncomfortable enough that you dont limit what God may want to do through us.

A detailed list of all the perks for contributions is to the right------->>>>>>>>

Lastly, please help us get the word out about this campaign. Help us make this an incredible year! This website has awesome share tools that will easily connect theBREAX, and this campaign, to your social media sites and emails!

We also know that there is no better promotion then word of mouth. So, if you believe in what we are doing, please let people know. Share theBREAX mixtapes, remixWEDNESDAYS, and music videos with your friends, coworkers, family, and leaders.  Direct anyone and everyone you can think of to theBREAX.com and this campaign to help support us!

Thank you so much for your time and we look forward to seeing the amazing plans that the Lord has for us in this next year.