WHO WE ARE
If you aren’t already acquainted with SPARK, allow us to introduce ourselves:
SPARK is a girl-fueled activist movement demanding an end to the sexualization of women and girls. We collaborate with hundreds of girls 13-22 and more than 60 organizations throughout the United States to protest the commodified, sexualized images of girls in media and advertising and also in toys, clothing, books, tv and movies. We also support and advocate for the development of girls' healthy sexuality and self-esteem.
We empower girls to question the messages they see in the media that try to tell them what they should and shouldn’t be, and to form a collective voice that talks back to advertisers, companies and media producers who try to profit from promoting a simplified, sexualized and pinkified version of themselves.
Our badass group of girl and woman activists is making serious waves—in the past year, members of SPARK have been interviewed on NPR’s Tell Me More and The Brian Lehrer Show, News 12 Brooklyn, CBC’s DocZone in Canada, and at Newsweek and The Daily Beast's Women in the World Summit 2012. Our work has also been featured in The Toronto Star, The Wall Street Journal, the Huffington Post, The NY Daily News, ABC's 20/20, Fox & Friends and dozens of other local, national, and international media outlets. Now, with several successful action campaigns behind us and a bright future ahead, we are prepared to take our efforts to the next level.
WHAT’S "YOU’VE BEEN SPARK’D?"
You’ve Been SPARK’d! invites you to call attention to sexism, racism, homophobia, transphobia, and other negative stereotypes in media. We want people to talk back everywhere--on ads on the street, between the pages of magazines, on toy packaging and movie posters, anywhere that you see something that you want to call out. It’s easy to do yourself: some post-its, a marker, and a camera (your phone will do) and you’re good to go.
But with your support, we can take it further— think notes in the shape of speech bubbles, so you can show everyone what the people in the ads are REALLY thinking. Think arrows to draw attention to particularly egregious parts of merchandise packaging. Think premade sticky notes that have a URL across the bottom, inviting everyone who sees them to a website where they can share their photos, see what other people are saying to advertisers, and find out how to get in on the action. Think a coordinated movement.
The funds we raise for this project go directly towards supporting our grassroots movement. We'll use the money to design, print, and distribute the official You’ve Been SPARK’d sticky notes; create a real, not-on-Facebook online gallery of the images we receive; coordinate an outreach and marketing campaign to spread our action nationwide; and continue to support our brilliant, bold SPARKTeam as they train to become activists and leaders in the fight against the sexualization of girls.
HOW YOU CAN HELP
If you want to help SPARK reach our goal of ending the commodification and sexualization of girls, in the store aisles, on billboards and everywhere else, here’s how:
- Donate! Help us reach our goal of $5000 and beyond to roll out the You’ve Been SPARK’d! Action on a(n inter)national level; recruit, support, and train new young activists; and connect girl-focused organizations across the world to create an unstoppable force of girl-fueled social change.
- Join the conversation. Follow us on Tumblr, Twitter, or Facebook (or dang, all three!) to get SPARK blog posts, news, and other information every day, and join a community of girls, parents, educators, scholars, artists, and activists who want to create a better world.
- SPARKit! Check out our other empowering activities designed to be used in community groups, classrooms, or anywhere there’s a group of girls. Our SPARKits are free, downloadable, and a great way to spark a conversation in your community.
- Empower girls every day! Check out 11 things you can do to help create a girl-positive world.