Thank you for visiting our campaign — your contribution is critical to getting Wrappily off the ground.
Our goal is ambitious: change the perception of what wrapping paper is. Instead of glossy, glittery (and HUGE waste problem), we propose great-looking and eco-minded. Our smart solution is:
• Printed in the U.S. at local newspaper
• 100% recyclable and compostable
• Based on scaleable sustainability
• Crowdsourced and community-minded
• Great patterns by independent graphic designers
• Reversible, versatile, and fun!
Wrapping gifts is a world-wide tradition
1. Wrappily is printed at under-utilized city newspaper presses, helping to support small business and local jobs.Newspapers are printed all over the nation. As digital news becomes more commonplace, these presses grow increasingly quieter. Wrapping paper could be a new niche to help keep the presses running.
2. Newsprint is recycled and recyclable. It's production uses gentler soy-based inks and is more energy efficient than off-set printing.Printing on newsprint is a key environmental component of Wrappily. Newsprint paper is recycled and is easily recyclable everywhere, unlike most conventional gift wrap. A single piece of newsprint can be recycled up to seven times.
3. Regional production and fulfillment of goods have a drastically reduced carbon footprint.Instead of printing halfway across the world—like China where the majority of the stuff is printed—our model could bring it to your hometown. Being able to print and recycle newsprint wrapping paper in increasingly localized regions is our scalable sustainability model.
4. Your gifts will look great, and not at the expense of the environment.Our design collections are both curated and crowdsourced. We work with accomplished independent graphic designers, like Gerren & Morgana Lamson of Satchel & Sage, to create our featured patterns and collections. Our crowdsourced design contests allow new indie designers to engage with the Wrappily community, who in turn get to vote for their favorite patterns to hit the presses. (Like this idea, then check out the Indie Campaign Collection perk!)
All designs are limited editions, with new patterns being released regularly. All our wrapping paper is reversible with complimentary designs on each side. Each pack comes with our handy gift tag stickers that let you share the good news about the wrapping paper you chose. Pared down to style and function, even our packaging materials are eco-friendly.
Wrappily Ever After:
I had an awkward realization, I’d become that person at the party who insisted on smoothing out crumpled wrapping paper to be used again. Born of guilt and belief that a better solution existed, I founded Wrappily in 2013. Not to mention, my house was being overrun with *gently used* paper, ribbons, and gift bags waiting for their moment to shine (again). I just couldn’t take anymore!
The idea behind Wrappily caught an exciting boost by winning Startup Weekend Honolulu this April. Out of nearly 50 ideas pitched, it was chosen among seven working projects for the weekend. After final presentations, a panel of judges, including Indiegogo founder Slava Rubin and other local startup pros, Wrappily was given top honors and an enthusiastic two-thumbs up.
Wrappily is an example of what happens when you start to connect the dots in life. I grew up in the printing industry (thanks, Dad) and my affinity for old fashion printing presses continued to grow during a decade spent working in the publishing industry.
I started Wrappily in my home. I left my job to pursue the concept, getting it up and running has been completely out of pocket: printing, packaging, and stuff I never expected ...UPC codes? …liability insurance for wrapping paper? …merchandise displays? Last month, my dream came true, we launched and my house turned into warehouse fulfillment center all at the same time.
We Need Your Help
The Wrappily concept needs to be validated in the marketplace, which is why we are meeting you here at Indiegogo.
Back Wrappily and become a member of a community that cares: If you've ever wished for an eco-friendly wrapping paper or just think this is a smart product that makes sense, vote here by backing this campaign at any dollar amount. A successful campaign moves this product into the marketplace quicker and more thoroughly AND helps to tackle 4 billion tons of trash.
Wrappily's next step is to realize it's model for more localized printing and fulfillment. Less shipping, less pollution—that's what we're talking about.
Meeting our $25,000 goal also covers production costs, delivering an amazing new pattern collection for Spring. You fund it and you help curate it, too! Every backer to this campaign, will be exclusively invited to vote on designs for our Indiegogo collection. We'll collect the patterns and you'll help decide which go to print. Choose the "Indiegogo Collection" perk for $25 and we'll mail you a 6-sheet pack hot off the press.
Rewards & Perks
We are grateful for your support at any level. Whether you are looking as an individual or as a business, our perk packages offer a variety of ways to support the Wrappily concept and try out the product itself.
TERMS & CONDITIONS:
All our wrapping paper is sold as folded sheets. Sheets unfold to 22" x33".
2-sheet and 6-sheet perks will ship within 5 days of receipt.
Wholesale bundle and white label fulfillment is flexible according to retailer preference.
Shipping within the United States is included, contact us directly for international inquiries.
Help us spread the word about Wrappily and this campaign by using the buttons below to share to your social media network, friends, and family. Together, we can put a dent in that four billion tons of trash.
Because it does the
trick of beautifully wrapping a gift without a huge price to the environment. As far as papers go, newsprint is probably the
most environmentally friendly one there is. It can be produced from a wide
range of wood pulp and saw dust, and uses the least amount of chemical agents
to change the consistency or quality. In the US over 90% of newsprint is
created from recycled paper.
Not as much as you may think, but yes, a little. Our printing process conserves energy by not heat sealing the ink on the paper, and does not use any additional chemically-based sealers or laminates—choices we made to keep the product as green as possible. Our paper’s soy-based inks absorb more thoroughly than petroleum-based inks which originally gained the reputation of rubbing off of people’s fingers.
We use newspaper presses to make wrapping paper. Crazy, I know. Pushing the envelope on what these old web presses were made to do is part of the fun—and the result is distinctly different. Our papers retain those signature sawtooth edges iconic to newspapers everywhere, and in some cases evidence of the four-color registration leaves hints of itself. With Wrappily the process is part of the product, and the beauty is in the imperfect, crafted-looking result.
the ink smudge on my fingers?
kind of print quality can I expect?
What is the best way to store my extra paper?
The best way to store your Wrappily is in a folder or a box out of direct sunlight. Because newsprint is not acid-free it will yellow with age if left in the sun for an extended period.
Can I recycle my used Wrappily with my newspapers?
Absolutely, it’s so easy! Over 72% of all newspaper in the U.S. is recycled, dramatically helping to reduce the impact on forests, dependency on imported oil and the need for more landfills. In fact, newsprint is made of up to 30% recycled-fiber content, and can be recycled up to seven times.
What happens to my Wrappily when I recycle it?
Mostly likely it will be pulped and made into new newsprint. (And possibly more Wrappily?) Otherwise recycled newsprint is used to make other products, such as insulation materials, cereal boxes, egg cartons, grocery bags, pencil barrels, tissue paper and more.
Can I compost my used Wrappily?
Yes! Newsprint creates a rich growing medium for your garden when it's recycled into compost.
What happens to my Wrappily if it’s thrown away?
Under the right conditions, newsprint will completely decompose in approximately six weeks.
Team on This Campaign: