an Action Hero app that rewards you everywhere for your reusables!
TraX acknowledges your eco-action efforts by rewarding you 25¢ per action, up to $1 per day for bringing your reusables to your favorite retail stores. TraX offers you the flexibility to redeem for cash, retail gift cards, and donations to pay it forward.
Many TraX users have been asking exactly how to tag and use our current rewards. Watch this video and tag items to get rewards!
YOU CAN GET 25¢ REWARDS NOW WITH TRAX SOCIAL CAMPAIGNS:
YOU CAN GET 25¢ REWARDS NOW WITH TRAX SOCIAL CAMPAIGNS:
#TAGMYBAG to share reuse bag photos to Facebook with this tag and store name.
#TAGMYCUP to share reuse cup photos to Facebook with this tag and store name.
#TAGMYSTRAW share reuse straw photos to Instagram with this tag and store name.
TraX is raising funds to develop a mobile app to THANK YOU everywhere you use reusables when you shop. Take actions that make a positive difference and get credit everywhere credit is due!
We are excited to announce our latest rewards campaign with Simply Straws! They make durable glass reusable straws to help remove the more than 500 million single-use disposable straws used in the US each day, yikes!
In addition, to the live #TagMyBag campaign with ChicoBags, #TagMyCup with Clean Water Fund. Simply Straws supports our mission to reduce single-use disposables (SUD) from ending up in our environment.
Watch the "how-to" video here: http://www.youtube.com/watch?v=_3JEQL-fge8
TraX will comment on your Instagram photos, so you know we got them, please also send an email to firstname.lastname@example.org to receive your rewards. At the end of each week we will send you a credit on Tango Card, redeemable for cash, retail gift cards or donations to pay it forward.
So get out there Action Heroes... you are being called upon to bring your own reUSE straws, cups and bags everywhere you shop!
Please share this campaign with others in your networks & communities, thank you for all that you do every day.
JULY 18th********TRAX WINS 1ST PLACE @PITCH CLUB SF***********
We are honored to announce that the #TraXapp has just received 1ST PLACE at the PitchClubSF competition in SF. TraX competed against other great tech based startups.
@CitizenSpace in SF
TraX 1st Place - $25,000 in cloud services from @Softlayer, a team desk at @CitizenSpace in SF ($3,000 value), team desk at Fueled Collective in NYC ($2,000 value), and Grasshopper phone service ($300 value). Plus membership into the Softlayer Catalyst Startup program!
We would like to thank all the sponsors!
Our favorite audience feedback of the night was from an excited audience member who stated, "not only is it (TraX) a great business idea, but you are doing good with mobile... finally!"
Please share this announcement to Twitter and your online communities.
*******#TagMyCup reUSE Photo Rewards ******
We are excited to share that in addition, to our running #TagMyBag campaign with ChicoBags we are proud to announce our latest partnership with the community organization, Clean Water Fund. CWF fully supports our mission to reduce single-use disposables (SUD) from ending up in our water sources.
You can now earn 25¢ per trip, rewards for simply using your cups at stores!
Here are the simple steps:
1. Bring your reUSE cup to any US store.
2. After a beverage purchase, simply take a photo of your cup with your phone.
3. Post it to Facebook, from your phone or computer.
4. Locate the exact store name (needed step) with the FB app.
5. Type in #tagmycup , so that we can track it!
It's that Easy!!!
Watch the video here: http://www.youtube.com/watch?v=CS2mmrfLLKU
******* #TAGMYBAG ~ ReUSE Photo Rewards *********
Watch the video here: http://youtu.be/FjlqCdt1AS4
TraX is proud to host a new real rewards campaign with our sponsor + partner ChicoBag!
Get real rewards TODAY by sharing photos of your reusable bags to Facebook.
***Get 25¢ per store trip, up to $1 per day... that's $31 per month!***
Each week, participants will receive a digital Tango Card for your rewards credits to be redeemed as cash, retail gift card or donations. We will need your email address on Facebook to email the rewards to, or email us at email@example.com.
Our Collective Problem:
So... let’s put this waste not in the trash, but in the past!
As you know, there are intense environmental problems like climate change, plastics in our oceans, methane gas release, and other real issues that are difficult to measure on a daily basis. However, retail consumer waste from single-use disposables (aka SUD) is very easy to see, feel and touch each day of our lives.
Did you know that on average each American uses 500 disposable cups and 500 disposable bags per year... that’s over 300 BILLION cups and bags per year!
The Massive Opportunity:
Bringing reUSE Bags and reUSE Cups to every store we shop at!
We have the opportunity to make a massive impact and eventually help make single use disposable usage obsolete from the shopping experience. We can remove this waste from the shopping within this decade, if we decide to take actions now. Our kids could grow up in a world knowing that we stopped this habit of SUD waste and rid our planet of this pollution system all together.
There are hundreds of thousands of cafes, markets, pharmacies, convenience, and retail stores for us to take action at. Millions already “check-in” to stores on mobile devices, share photos and their experiences.
Simply adding a positive action to that check-in, can make a real difference.
When we choose reusables, we are saving a disposable cup or plastic bag, and making a powerful consumer statement. We are also helping to save stores costs in shipping, inventory, waste management, and negative public image.
If you already bring reusables to the stores, great work... and now TraX can help you quantify how much you’re helping us all. Plus, we can now reward you with cash, gift cards or donations for something you already do. Find out just how many SUDs you have saved from the trash. The is energy, waste, and natural resources you have saved, are now visualized.
There are those of many of us that are NOT taking these simple daily actions and for good reason... value. Your phone, keys, wallet all have inherent value to you, so you remember them when you head out each day. We want to make your reusable cups, bags, and to-go containers just as valuable to you.
So we did just that... meet TraX, the first mobile app to track and reward your reusables everywhere you shop, every day!
See real incentives are what move us, pain debilitates us. The recent bans, fees, and penalties keep us in line... but they do not inspire us into action, they force it. This issue is not only about a reusable cup, bag or container (although we do have some sweet perks for you), it’s about changing patterns, and our everyday habits, and that can be tough for all of us.
We believe that by offering you cash credits for your actions, we can grow this movement towards reusables and then onwards towards even greater actions. Reusables is just the beginnging for TraX!
By contributing to this campaign you are saying:
YES to reusables
YES to being acknowledged
YES to real action
YES to impact
- YES to removing SUD waste
- YES to up $1 per day for actions you already do!
It isn’t just about being green, it is about doing the right thing. The health of the planet, our kids and the future depends on us to do something positive today.
TraX is an on-the-go mobile app that tracks your actions for you and rewards you everywhere you already shop. So, We are incentivizing you, not punishing you. By rewarding you directly, giving credit everywhere credit is due TraX offers you a consistent experience at every store.
The TraX App: Features
The initial version of the TraX mobile app will be released with the following:
Welcome / Sign-in / Sign-up - this is the landing page for the app to create a new account or to enter TraX. Easily sign up with Facebook, Twitter or email... it’s that simple.
My Actions - TraX rewards you for reusables anytime that you offset SUD waste at stores when shopping. You self-track an action when using a qualifying reusable item. TraX partners then reward you for reusable bags, cups, to-go containers, bottles, garment bags, straws and cutlery sets. The app displays your in-store actions for you in real time.
My Stores- TraX connects to the Foursquare database to access all US stores to help you locate names while shopping. Locations are a crucial component of TraX.
Reward Me- This page displays your current rewards credit balance accrued on a digital Tango Card. Each action is valued at 25¢ and you will see the balance increase by that amount for each TraX action you perform. Now you can redeem for cash*, retail gift card* or donations to non-profit partners. You can immediately start redeeming rewards after your first action.
*Redemption fees - There is an 8% processing fee taken out for cash and donations in order to mail checks. For example, if you have $10 to redeem as cash, you will personally receive a check for $9.20, minus this processing fee.
Thank You's - Links to the store/company/brand that provided your 25¢ credit. Optional further information and contact details about the partner company is provided here also.
Share It - This page is about sharing your good deeds, viewing your impact and the rewards you are accruing by using TraX. This share page represents our early campaigns that you can start NOW.
Real Rewards- We offer you the chance to take a photo of your reusable, tag it with the TraX hashtags (#TraXcup, TraXbag, etc.), share your store location and post it to your favorite social sites (Facebook, Twitter, Instagram). This will help spread the word and let our partners know how active you are.
Meet Team TraX
Jared & Heidi enjoying Philz Coffee, SF
Jared Brick: Founder + Director
Jared has been contemplating related questions since he was a teen in NJ. He grew up with a wonderful father, who happened to design and manufacture retail consumer packaging as a living. Now as a father himself, he wants to show his son that he did something, he took a stand, Jared got creative and re-imagined our world. He choice to be part of the solution, not the growing pollution. In 2010, as his son was being born he began an MBA in Sustainable Management from the Presidio Graduate School. Jared seeks to harness the powers of business as a mechnism for change. He is an avid eco-entrepreneur, bold strategist, innovative marketer and inspiring speaker. As his second child is soon to arrive at the end of the campaign, the urgency to action this needed ventiure grows greater day by day.
Heidi Smith: Co-founder + CTO
Heidi recently joined TraX to manage the technology components of TraX. In her role as CTO, Heidi brings over 13 years of technical and managerial experience for Software as a Service (SaaS) applications in the energy, environmental, financial services, and e-commerce industries. As a strong proponent of software solutions to combat climate change, she worked for 6 years first as a senior developer, then CTO at Carbonflow, which develops a software solution to assist organizations to manage their carbon credit projects. She is passionate about Trax because every change to our daily routine makes us think more seriously about how we interact with the planet. Encouraging change through technology combines two of her passions and she is excited to take TraX to the next level to reduce waste. Heidi graduated Summa Cum Laude from Vanderbilt University with degrees in Mathematics and German.
Fred Schechter: Campaign Manager
Is an experienced and passionate crowdfunding advisor. He’s an industrial designer, UX designer, product manager, father, a mediocre race cardriver and father. He is excited to be working for a company whose mission is grand and can impact society.
Saba Mohammad: Social Media
Saba feels strongly about the mission and vision of TraX and is excited to share it with the world.
Jenny Sant'Anna: Sustainability Coordinator
Jenny was an MPA classmate of Jared's at Presidio and started Bag the Bag to engage with stakeholders around regional plastic bag bans in the US. She brings her passion for reusables and connections at the city level to assist TraX.
Catalyst Startup Program: with Josh Krammes
Since TraX won the SF Pitch Club sponsored by SoftLayer, we now have full mentorship and advisory from one of the top companies in cloud hosting. Josh will be assisting us in crafting our investor documents, pitching, strategy and connections to new clients.
So...who pays for my 25¢ rewards?
The short answers is... it depends on where you track your reusavle. TraX plans to partner with large retail chain stores, small local stores, eco-product companies, and other sustainable organizations. Depending on your action location, an appropriate partner will reward you when you use the app. For example, if you use a reusable shopping bag at a small retail store, that we have not partnered with yet, an eco-product partner will credit you. If you use a reusable cup at a cafe chain we have partnered with, you will see a direct reward from that same company.
Can I get rewarded for my actions NOW?
YES...we are very proud of our founding partners, aligned brands, committed companies, and high integrity organizations to support your current actions.
- ChicoBags - The best reusable and packable bags on the planet.
- Simply Straws - Strongest and easiest reusable glass straws.
- Clean Water Fund - Encourages reusables for cleaner waterways.
- Tango Card -Our digital rewards partner for gift cards, cash, and donations
During this campaign, we have launched new rewards with each partner company to PAY you for reusables before our app even launches!
This means the TraX rewards program is LIVE now and works! We are using Facebook mobile apps to allow you to share your reusables photos from retail stores and get 25¢ per action, earning up to $1 per day! We will let you know more about which companies are sponsoring rewards so get excited to share! This will be the rewards process until the apps launch for iOS and Android platforms.
Who else will TraX be partnering with?
TraX is forming the first ever retail store alliances that seeks to actively reduce retail disposables, while rewarding consumers.
We are already signing up large and small retail stores to the app platform, pre-release. Stores can choose how to best reward you for bringing reusables used in their stores or simply reward the entire users base... it’s up to them in the end. New partners can fund the rewards and easily become a part of our system. If you know of any companies that we should talk to, or have introductions for us, please contact us! For large corporate partners please contact us directly at firstname.lastname@example.org.
Below is a list of the types of example partners (from local to international) we are reaching out to for TraX. If you are a potential partner or know someone who could connect us we’d love to hear from you at email@example.com
Cafes - Starbucks, Peet’s Coffee & Tea, Seattle’s Best, etc.
Grocery - Whole Foods, Safeways, Lucky’s, Raley’s, Shopright, etc.
Pharmacy - CVS, Walgreen’s, Longs Drug, Wall Drug, Walmart, etc.
Convenience - 7-Eleven, Circle K, Gas stations, etc.
Retail - Walmart, Target, Ebay, Gap, Old Navy, Costco, Macy’s, etc.
Donation Organizations - Sierra Club, National Parks Service, etc.
How can I get my favorite local store onto TraX?
The best way to do this is to track your actions at your current stores, to help us to identify them. Once we recognize the store as a new location, we will contact them and let them know TraX Action Heroes (aka YOU) are shopping at their stores. Or if you would like us to reach out to them, please let us know via email!
Send us a message to: firstname.lastname@example.org
How exactly do stores pay TraX to become a partner?
Our large retail store partners pay a monthly subscription fee based their level of engagement on the platform.
Local small retail store partners pay low monthly usage fees or per action fees based on realtime usage to control for tighter budgets.
Eco-product and sustainable companies pay a per campaign fee to advertise new products/services to you, and provide in-app education tools for you. Who better to thank you, than your already favorite stores, reusable products and great donor organizations.
What are Tango Card credits?
Tango Cards are the most flexible way to reward you for your daily actions on TraX. They are a great rewards company that redeems cash, retail gift cards, and even donation options. TraX wants you to have the most flexibility for your rewards possible. You can incorporate or even add other unused retail gift cards to add more rewards credits as you see fit. It is the ultimate way to manage control your reward credits.
Learn more about them here: https://www.tangocard.com/what-is
How does TraX control for fraud or per day action limits?
Often we get asked about how we will protect the authenticity of these actions since we are giving you a real financial reward. So we have designed in some safeguards to ensure that your actions are credible and real. Rest assured fraudulent users will be removed and blocked from using TraX.
Since, we reward you 25¢ per action with 4 redeemable actions it is limited to $1 per day. In most normal scenarios, we do not shop at more than 4 stores in any given day... so these limits seem realistic. The most rewards an individual user can earn in one month is $31.
Necessary steps to redeem rewards:
For each action each user must locate a real store that a reusable was used in. Foursquare will be used, just like your experience on Instagram or Facebook to validate each store name and address.
Can I share my actions to social media?
Sharing your actions, while not required is encouraged on our platform. For this effort to grow we need to tell others (friends, family, colleagues) about TraX and the benefits of using it. We also feel that by sharing user actions, this will discourage not encourage fraudulent misuse of our the rewards program.
What actions does TraX NOT reward for?
These actions are NOT rewarded:
Home, personal, or office usage of reusables (unless at a company cafe or cafeteria with a $ purchase). Each action must be related to a purchase.
Multiple reusables per trip. If you are re-filing 3 reusable cups for co-workers at Starbucks, you may only be rewarded for one action at a time. If your friends and colleagues have the TraX app, they can get rewards based on your helpful actions.
When declining disposable items, as it isn’t the same as bringing a reusable item. We currently do not track this action and thus it currently is not rewarded.
Recycling, composting, biking/walking/carpooling to work, and other wonderfully helpful actions. We can not reward you for these actions, since there are often no purchase based aroud it. We can recommend some other wonderful apps, simply email us for more help.
What’s the $50k needed for?
We have created the wireframes and prototypes of the mobile app and now it is time to develop it, to get it into your hands. Experience matters, so we are leaning on the talents of a great local firm in SF, for the first versions of TraX. You’ll be glad to know that we will develop for the Android and Apple iOS platforms simultaneously!
If you have more questions regarding TraX and our fundraising needs, please add your comments here or email us: email@example.com
PERKS + PARTNERS
We have partnered with amazing reusable product companies for this campaign. View all the perks on the right side to learn more.
Since we are a service company about actions, we seek to minimize the need for various physical items, extensive shipping, wasteful packaging and other related pollution. Please reuse, recycle or compost all packaging from these perks.
Stay tuned for new partners, photo-sharing rewards and much more as we release updates for the campaign!
TraX is all about you... what you do on a daily basis makes a great difference to us all. We decided to crowdfund TraX for this reason and welcome you to join us.
Thank you for all that you do everyday. We are grateful for your contributions and excited to see what you save!
Action heroes are people that are willing to stand up and take action for what they believe to be right... Please Join Us!