The Loft needs $75,000 to secure our future. We’re counting on those of you who count on The Loft to help us raise these funds and complete digital conversion of YOUR Loft Cinema!
Independent cinemas face a new reality today. 35mm film will soon be virtually extinct and the 35mm projectors that kept the film industry rolling for more than a century are now showing up in landfills. This global, industry-wide digital conversion is being mandated by Hollywood. The major studios are working with corporate chains to fund the expensive technology required to project digital files. In many countries, governments are helping cinemas buy the expensive equipment.
But independent cinemas in the US - like The Loft - must achieve the digital conversion on their own. Too many independent movie theaters - some estimates are as high as 1,000 American cinemas - are closing down, unable to make the significant investment in digital technology. The Loft will not be one of them, but we need your help to pay for digital technology.
Here is where we are: The Loft has state-of-the-art digital technology in two of our three theaters. We need to complete the conversion by converting our upstairs screen to the film industry's digital standard. We can experience the full impact of having 3 screens ONLY if all 3 are digital.
While we believe in and will continue to play 35mm film whenever possible, the simple fact is this: A theater that is not digital, in today's world, is not viable.
How can you help? Donate money! Donate now and donate often! Let your friends know and ask them to contribute!
Since The Loft became a nonprofit in 2002, more than one million people have come through our doors! The Loft is Tucson’s scrappy, grassroots art cinema that has pulled itself up by its bootstraps - with a lot of help from the community - to become one of the most dynamic independent theatres in the US.
Read more about The Loft Cinema’s mission and community impact here:http://www.loftcinema.org/about-us/about-the-loft/
A portrait of the problem at hand: http://www.indiewire.com/article/were-about-to-lose-1-000-small-theaters-that-cant-convert-to-digital-does-it-matter
When the screen goes dark: http://www.thewrap.com/movies/article/bleak-picture-non-digital-independent-theaters-convert-or-die-52346
Proof of the enormity of the challenge:http://ajw.asahi.com/article/0311disaster/quake_tsunami/AJ201301310048
Team on This Campaign: