Help us launch The Kale Tea Project!
We need to come up with $10,000.00
to get our Kale Tea bottled.
The Kale Tea Project is Driven by 3 Objectives:
Objective No. 1 - DRINK MORE KALE!
Kale is the hottest superfood on the planet. We won’t bore you with all the data and details. We intend to bottle up all those nutrients & antioxidants in a super tasty Ready to Drink (RTD) beverage and put it on store shelves everywhere!
But, for that to happen, we need to raise $10,000 to fund our first bottling production run. We are confident that once Kale Tea™ gets into the hands of you, the consumer, the rest will fall into place. Join the Rooftop Revolution and back our project!
Objective No. 2 - Provide a healthy alternative to Sugary drinks.
We believe that sometimes less is more. What would you prefer, Kale, mint and water...or 12 teaspoons of sugar and a laundry list of chemicals that you can’t pronounce? Think before you drink.
Skeptics might think Kale Tea™ can’t possibly be healthy and taste good. Well, we did a taste test with the toughest focus group there is...kids. Guess what? They gave it their thumbs up. Now that’s Sweet!
Just in case you were wondering if we are a one trick pony...right now we have 3 different flavors ready to go. And we are constantly holding mixology sessions to come up with more. And did I mention that we we have collaborated with James Beard award winning Chef Alan Wong? Chef Alan loves Kale Tea™ and is currently tapping his creative juices to create an incredibly delicious world class Kale Tea™ flavor that is worthy of his Signature. Uh, yea...it's going to rock!
Objective No. 3 - Establish Rooftop Farms in Cities across the Country & across the World!
Cities occupy just 2% of the earth, yet they consume 75% of its resources. Looking down from space you would see that 1/3 of our cities are flat roofs, which are doing nothing but reflecting heat, looking ugly, and taking up space.
Our BIG food system just loves our densely populated cities, aka; "food deserts" because they can pack trains, planes and automobiles full of food (or what they call food) and make huge profits. The System calls this "Centralization". We call it "Unsustainable".
So, what can we do to change the System? How about transforming some of those wasted rooftops into thriving organic farms that feed the very people that live in its shadow? Those same rooftop farms can provide children with hands-on learning experiences, train the next generation of "Green Collar" entrepreneurs, and support local food economies. Great idea, but who's going to pay for them you ask? WE are. WE, as in you, me, and all the drinkers of Kale Tea™.
Yup, Crowd-sourcing rooftop farms...that’s our plan. Let me explain. 10 cents from every bottle of Kale Tea™ sold will be donated to the FarmRoof® Foundation, which in turn will donate rooftop farms to schools, non-profits, and other deserving organizations across the country and across the world.
BEFORE - Wasted Roof Space at Castle Medical Center
AFTER - Organic Farm (let thy food be thy medicine)
Rooftop Farms? That’s Crazy!
You're probably thinking to yourself, putting dirt on roofs is asking for trouble, it’s too heavy, the roof is going to leak, it’s Pie-In-The-Sky thinking, right??? Well, we just so happened to have invented the FarmRoof®, the World's first and only certified organic food producing green roof system. And, we operate more rooftop farms than anyone else in the World (none of which have a leaky roof). So...we kinda know what we are talking about.
Take my word for it, Rooftop Farming WILL flourish in our cities, but it's going to take WE the people to make it happen. Let's Do This!
Top 10 Benefits of a FarmRoof®
Risks & Challenges
Since we are launching a new ready to drink (RTD) bottled tea, the small kitchen brews just won't cut it any more. Luckily we have an awesome micro-brewery that is supporting our mission and totally on board and ready to help. However, because we are using high quality organic ingredients and a sleek glass bottle, we need to have minimum bottling runs in order to get all the costs down so that we can make this an affordable beverage. Reaching our $10,000 funding goal will allow us to economically produce our first flavor of Kale Tea™. The more we raise, the more we can brew.
While we don't expect to replace soda entirely (O.K., I admit it, I occasionally enjoy an ice cold soda), we do dream of making a splash in the beverage world. Being a small family business with limited funds, we are going to need a lot of supporters just like you to bring our dream to fruition. We want to touch as many people's lives as we can and promote healthy lifestyles and rooftop agriculture in cities across the Country and across the World. We want Kale Tea™ to be available in stores everywhere. With your support, we can Change the System! So please, spread the word and pass this link along to your family, friends, and co-workers.
Together, we can reshape the Beverage Industry and Make History! Aloha!
Team on This Campaign:
The Kale Tea Guy