You want to eat
but you don't know where to start.
We're making Humane Eating easy. Humane Eating is simply eating humanely-raised, vegan, or vegetarian food.
Until now, it hasn't been easy to find humane restaurants.
And it hasn't been easy to avoid those selling
the most inhumane foods.
Humane Eating in the press!
“Makes finding ethical restaurants easy”
“The new food app everyone should use”
"Investing in Humane Eating"
“The Humane Eating Project enables omnivores to join non-meat-eaters in standing up for animal rights with their eating decisions.”
" The practices in the industrial meat system are horrifying, but the reality is that our minds are generally elsewhere when we sit down for a casual dinner or order a chicken sandwich for lunch." -VentureBeat
The Humane Eating Project:
A restaurant locator + a lot more.
All the food finder features you need and thousands of restaurants to choose from.
We will make Humane Eating easy and FREE for everybody.
The Watch List
Restaurants on the Watch List serve the worst of the worst of inhumane foods. Avoid restaurants you are uncomfortable supporting.
There are farms that
treat their animals well.
And those that don't.
Over the years, most of the iconic family-owned farms have been replaced by large industrial factory farms - and many of these treat animals inhumanely.
Millions of cows, pigs, and chickens spend a majority of their lives in cramped cages without enough room to turn around. They face cruel practices like tail docking and beak trimming - without pain control.
Support us, help animals.
The more we raise, the more impact we can make.
Help us reach our top $40k stretch goal.
The Petition System
Petitions aren't a bad thing for restaurants - they are a good thing. They help quantify the impact of their menu choices and give them concrete, actionable data.
every 50 users who sign a petition, we deliver a letter to the
restaurant with information about The Humane Eating Project, how they can "go humane" and how it will improve their bottom
line. Personal information will never be shared.
The Loyalty Program
Give humane restaurants a boost in business and, thus,
a bigger impact upon animal welfare.
Use of funds
Eighty percent of the funds will be used to develop, operate, and maintain the app and the cloud computing back end. Our back end is very affordable - using Parse as the back end stack and Nodejitsu for the web app. These are highly scalable and require very little maintenance. Ten percent will be used for raising awareness and ten percent will be reserved for overhead.
The America For Animals Team
America For Animals is a 501(c)(3) volunteer-run nonprofit based in San Diego, CA.
Jonathan has been involved in grassroots animal advocacy for more than a decade. When not helping critters, he teaches a course titled Food Politics at the University of San Diego. He holds a Ph.D. in political science and a degree in Business Administration.
Tim Drees, CTO
Prior to joining America for Animals, Tim co-founded Webmetrics Inc., a company focused on website testing services. Aside from his work in animal welfare, Tim is a mentor at the Founders Institute – helping tech startups get off the ground.
Alex is Secretary of America for Animals. She is also the Membership Development Coordinator with Girl Scouts San Diego-Imperial Council. She was previously the Outreach Director for a San Diego-based animal protection nonprofit. Alex holds her B.A. in English Literature with a concentration in Women's Studies from the State University of New York at New Paltz.
Monika Gorkani, Software Engineer
Karkoska, Graphic Designer
Jenny has been designing for over nine years and currently works as an Interactive Designer at a foreign exchange company in NJ. Jenny is also an active member of the Red Panda Network volunteer team where she designs print ads, social media assets, and develops marketing campaigns.
Zupin, Researcher and Editor
Heather recently graduated from the University of San Diego School of Law and writes articles on issues related to animal welfare.
Risks and Challenges
We feel like the risk is quite low as far as being able to execute. We’ve already invested in R&D to figure out all the “known unknowns” in the project and built out the core technology. There is a risk if we don’t raise the minimum $15k that we won't have enough features to make the app engaging enough and it won't take off. There is a risk that there aren't enough humane eaters out there, or that we will fail to reach them, and that we won't make a big difference. However, for those people we do reach, we can serve them ongoing at minimal cost as the ongoing hosting/maintenance costs are minimal.
What about groceries/grocery
We plan to add grocery stores in the future. We feel that restaurants are more important right now for a variety of reasons. If you want to buy humanely-raised products at your grocery store, there are three third party certifications to look for: Global Animal Partnership(GAP), Certified Humane, and Animal Welfare Approved (AWA). GAP-certified products are available at Whole Foods. You can search the Certified Humane and AWA websites for where to find their products near you.
Who determines what is humane?
We are including every restaurant that has a vegan/vegetarian menu or that mentions humanely-raised food in its menu or website. Similar terms such as "humane" or "humanely-treated" are allowed. Initially we need to map out everywhere the term is being used and encourage restaurants to do the right thing. In a future release, once we have achieved a critical mass of users and restaurants, we will indicate which restaurants are sourcing from third party humane-certified farms using third party certification organizations such as Certified Humane, Animal Welfare Approved, and Global Animal Partnership.
What about free-range or grass
Terms like free-range or grass-fed indicate some marginal benefit to farm animals, but do not equate to a commitment of treating an animal humanely. Many of these terms address only one issue of animal welfare. Vegan is the only option that is completely cruelty-free, but eating humanely-raised is a big improvement over eating factory farmed meat.
Is eating humane
better for the environment and my health?
The health benefits are very high for eating vegan and significant for eating vegetarian. Undoubtedly, most farmers that raise their animals humanely are also feeding them a better diet, not giving them an excess of of antibiotics, and so on. Humane farms are likely better for the environment in many ways - but the point of the Humane Eating Project is really to focus on eating in ways that cause less cruelty to animals. The rest of the benefits are a bonus!
What platforms will
We are releasing iOS (iPhone/iPad) first, followed by a mobile-optimized web app that will work on all other platforms (desktop, android mobile, blackberry, Windows etc.). From there, further native support will depend on our users and what they are requesting. If you wish to put a request in now, please click on the Comments tab at the top and drop us a note.
Will this always be free?
Yes, we want to encourage everyone to use this app. It will be free for restaurants to be listed as well.
What about seafood restaurants?
The humane aspects regarding seafood are complex and varied and there are no animal welfare certifications to verify wild or farmed practices. We plan to address seafood when we can do so in a way that provides high value to our users.