While shooting some quick test shots a little over a year ago for a Toyota commerical that my company would be working on, we were using a standard handle on the Canon 7D while shooting some of the closer, more intimate shots. A few days later, I noticed a friend complaining about not being able to get a decent shot with his iPhone because it was too hard to hold even remotely steady.
At this point, the two didn't seem connected and I didn't have a single idea in my head about creating a product. However, again a few days later I spoke with my mother who was trying to take video with her point-and-shoot. She too was having trouble capturing decent footage so I told her to get a handle or some type of mini rig she could put her camera on if she wanted to film a family gathering or an event that a family member was invovled in.
As most of you know, our parents generally aren't exactly in tune with the newest gadgets or technology. She asked me if I could find something for her. As it turns out, I must not be in tune with the newest gadgets or technology either. I guess I just assumed that there would be a simple, sleek and cheap product in my mother's local Best Buy store that she could conveniently carry in her pocket or purse and mount her camera on it and have a blast.
After spending a bit of time looking for the perfect product for this I just couldn't find exactly what I was looking for. I needed something affordable, something that could be purchased by someone who isn't a filmmaker. . .a product that wasn't an investment. I also felt like I needed something that has a great design. It seemed like all new cameras have nicer and nicer designs. At this point I was thinking about my friend with the iPhone as well. I began to think of how concious consumers are of the visual appeal of their accesories.
For some reason, I just couldn't find the right product. Sure there are affordable products out there but they are clunky and ugly. Even the one we were using at the beginning of this story was a big, strangely shaped, plain old ugly handle. It was functional, but it's not something that matches the design of modern cameras and smartphones. Needless to say it definitely doesn't fit in your pocket either.
The next week at work I had a little down time and began sketching some ideas. This is when I began thinking about what the product that I'm desperately looking for would actually look like. What features would it have? What size would it be? What shape?
This is where the development phase began.
The Handle Pro was quite different when it was first being created. I began making outlines and random shapes of what the top would be like. What the general shape would be like.
This went on in my downtime for the rest of the week. Finally after thinking about all of the details overnight I sat down and completed the first full sketch of what is now called The Handle Pro.
Now that I had a complete sketch, as opposed to my previous random etches and drawings of nothing, I felt like it was time to move forward. So I grabbed some modeling clay to start playing with. I have to admit that I'm not the best with clay.
Regardless, this was the first clay model in brilliant orange! I thought it was great, so later that week I decided it was time to make a better clay model. Off to the store for some molding clay. . .
Round two with clay (right). Wow this is perfect. . .time to make this thing a reality. This can't get any better. This was the first time seeing and holding a solid version. It's ready to go. Next, it was time to get this bad boy modeled in 3D and then get a 3D print as a test subject.
After re-working some ideas, new sketches, meetings with product designers and some waiting around we went back to 3D land. There were several rounds of completely remodeling our product in 3D from scratch.
Once we finally saw a 3D render of the new version we knew that this one had to be it - this is the point we had decided to call our product The Handle Pro. A couple of weeks later we received our first working copy of The Handle Pro. Some minor adjustments were necessary. . .more waiting.
Finally, after about another month of slight revisions. . .perfection!
The Final Product:
When Will You Receive It?
Since we already have manufacturers standing by, and everything is in place to begin production immediately, your wait time will not be very long.
The quicker we reach our funding goal, the quicker we can begin production and the quicker you receive the product. Our goal is to get the product to you within six weeks of the end of the campaign. However, if we don't reach our goal until the very end of the campaign, the wait time could be up to ten weeks after the campaign deadline.
The day that we reach our funding goal we will contact the manufacturer to begin working on the mold immediately. This will help cut down the wait time so that we can get the product in your hands as soon as possible!
Since we want to make sure all of our supporters and customers are happy, we will update you as often as possible as we move forward and will get this awesome tool in your hands as quickly as we possibly can!
More about us:
You want to know more about us? Great, we'll give you a brief little bio of who we are.
We, Brandon and David, are motion graphics producers living in Los Angeles. We met on the job in 2009, and shortly thereafter I (Brandon) decided to host an independent film festival. David quickly came on board and we hosted the LA Film + Music Weekend in Los Angeles for two consecutive years showing over 100 films total. Some of the films shown that you may know of (or should definitely check out) are Uprising: Hip Hop & the LA Riots(http://www.imdb.com/title/tt2215707/), Sam Jaeger's Take Me Home(http://www.imdb.com/title/tt1261954/), The Prospects (http://www.imdb.com/title/tt1466069/), Skyler (http://www.imdb.com/title/tt1369696/), A Lonely Place For Dying (http://www.imdb.com/title/tt1161861/) and dozens of other great films that we love and still watch from time to time!
As producers in motion graphics we work on mostly commercial, broadcast and promotional jobs. If you watch a lot of television, chances are you have seen something that one of us has produced.
**For international buyers, we are not responsible for any taxes/fees associated with importing the product into your country. Please be aware of any fees that you may be facing before making your purchase. Thank you!
Team on This Campaign: