Sound Central Music Festival 2011 was the first of its kind in Afghanistan's history
My Name is Travis Beard, founder of Sound Central Music Festival. I'm Australian, but I have been living in Afghanistan for 6 years. I gave up my career in journalism to focus on building a modern music scene in Kabul. Behind me, I have a strong team of locals and internationals who have already made this event a reality and are hungry to do it again.
This year we plan to do it all again, but bigger and better:
- More international and Afghan bands
- More festival days 
- More audience participants.
- There will be 2 shows per day [1 afternoon, 1 night], so that women can attend in the day time and still make it home before dark
You the contributor, where will your donations go? Straight into the operating costs of the festival. We will not waste your donations on flights and accommodation of international acts [We are getting their respective embassies to pay for that].
Our long term goal is to make this festival an annual event that will continue on year after year and eventually become a musical institution like Glastonbury.
What We Need & What You Get
Like we said, the biggest cost of last years festival was bringing international acts into this country. This year we are letting the governments of countries that bands applied from pay for that.
Your funds will go to: Venue hire, Sound equipment hire, Sound and Lighting Engineer costs, Afghan staff, Security, Ticket printing and Local advertising.
The rewards for you the supporter are no less than awesome. We have everything from:
- Performance video downloads
- Performer music downloads
- Festival Merchandise [Hoodies, Tshirts, Posters]
- Afghan souvenirs
- VIP passes to the festival
- Damn if you donate enough, we'll send you a bonafide Afghan carpet!
Even if we don’t reach your entire goal, the show must go on! We are not only depending on you to make this happen, we are also reaching out to the donor community here in Afghanistan. As well as the private sector and the international music industry. The bottom line is: We will host the festival again and if we dont reach our target funding goal, then we will just cut back on the amount of international acts that we invite.
As you may know the history of music in Afghanistan is marred by years of censorship and punishment for simply self expression...... Since 2006 we have been building the modern music scene brick by brick. We introduced live performance of modern music, we fused modern and tradition music, we opened venues where both Afghan and the international community could enjoy music in a safe environment. We built the first rock purpose recording studio. And we just opened the first school for private tutition: Teh Rock Centre.
Now we have a small but vibrant scene that has the makings of NY or London back in the 70s. But there is also the danger that as the international community starts to pull out of Afghanistan, cultural elements such as the arts will be neglected, if not errased. All our hard work could be lost in a matter of years. This festival is the one event in the year that Afghans can look forward to and musicians can aspire to.
You only have to look at SCF11 press coverage from last year to see that our track record stands for itself. We even got a 7 page article in Rolling Stone!
We want you to know, your generous donations will go directly towards keeping the Kabul music scene alive!
Other Ways You Can Help
We know some people just can’t contribute, but that doesn’t mean they can’t help:
We ask to get the word out and make some noise about our campaign. Tell your friends, colleagues, teachers, grandparents, that every $ helps!
Founder / Director