Sundae Sermon is a movement that was created 4 years by dj stormin norman with the idea to bring the community of Harlem together through soulful house, disco classics, latin and afro beat and films. Sundae Sermon's mission is to support the spirit and strengthen the Harlem community by providing a platform to promote environmental, educational and recreational family friendly activities in a healthy, casual communal environment. It seeks to foster and connect fundraising and friendraising efforts of compatible charities and foundations through Musical Performances and Film Screenings.
Sundae Sermon is a series of free park in events in Morningside park in Harlem that runs from June to the end of september. At the end of the season, a portion of the sponsor proceeds are donated to an organization.
The impact of Sundae Sermon has been started from 50 people in the park to in 2011 2000 plus attendees. It has become the most anticipated afternoon in the summer with attendees traveling from other boroughs, states and countries. It has also attracted some of the most high profile djs and perfomers with directors wanting to screen their award winning films at dusk when the jumbo screen is revealed.
Because Sundae Sermon is a free event, we depend on sponsors to cover the costs of production from advertising, djs, performers and administrative.
The series runs every other week depending on the parks scheduling but sometimes 2 or 3 weeks may pass before the next one. The responses to Sundae Sermon having gaps is tremendous disappointment and sadness at times, attendees plan their schedules around the event. Once when SS was rained out, some one posted on facebook, "NO SUNDAE SERMON, NO DANCING? I GONNA CUT MY WRISTS" Now this maybe an extreme statement but this is how important it is to our community!!
What We Need & What You Get
For the 4 month series, it takes approximately $16,000 to run sundae sermon to break even, right now we are $5000 short of our goal. For years its always a struggle to raise funds, we do alot of cross promotion and themed days to prove that this is a great event to donate or be a sponsor. If we don't reach the goal, we will have to cut back on dj's and performances or even cancel film screenings or at worst come out of pocket to keep the quality of the production. We also sell tshirts and cd's to help with cost but of course it costs money to produce these items.
With some of the cross branding you'll be able to recieve discounts 10%-50% from the sponsors who donated to Sundae Sermon as sponsor.
Other Ways You Can Help
Any amount helps from $10-$5000, get the word out, facebook (sundae sermon events) or sundae sermon (concert tour) www.sundaesermon.com and make a pledge.