Latest Update - Indiegogo Campaign Over But You Can Still Order Sauces
March 18, 2013: A lot of people asked how they can get the sauces, now that the Indiegogo campaign is over. Email email@example.com and we'll get you your sauce fix.
March 7, 2013: We just sent out instructions how to access the digital compenents of your perks. All contributors should have received an email with the subject line YOUR SKINNY CHEF CAMPAIGN PERKS. If you don't see it in your inbox, please search your spam folder or email jennifer [at] skinnychef.com
March 1, 2013: Thanks to everyone that contributed to our campaign here on Indiegogo. With your help, we’ve raised almost $9000 plus another $22000 from other backers… so it’s a GO: The sauces will go into production in April!!
We’ll be in touch with everyone next week…. finalizing the delivery of your digital goodies, and give you a better idea when to expect the physical swag like the autographed cookbook, t-shirts etc.
Again, a heartfelt THANK YOU to all of you! You guys rock!
Good Health Begins In Your Kitchen!
As the Skinny Chef, it's been my mission for the last 10 years to show America that healthy cooking & eating can be fresh, fun and flavorful – and empower people to take on a bigger role in their own health while enjoying life more.
I am passionate about making cooking at home a lot easier and irresistibly delicious – which is why our next project is a set of 4 unique Skinny Chef Superfood Sauces that are both flavorful, versatile and a lot healthier. But we need your help.
We need to raise the money for our first production run or these amazing flavors may never see the light of day. So we're turning to our strongest supporters to ask for contributions. In exchange, we're offering our sauces, t-shirts, healthy cooking classes, and my Amazon-bestselling cookbooks along with many other amazing VIP perks. Your contribution will help us launch a delicious new option to spice up your kitchen, and further, it will help reduce obesity in America. Thanks!
What Makes Skinny Chef Superfood Sauces Great?
When you eat and cook meals at home, using wholesome superfoods loaded with nutrition, something truly magical happens: You entice your tastebuds and shape up your body, mind and waistline.
For me as a restaurant-trained chef and certified health coach, it's got to be flavorful and healthy – which is why our all-natural superfood sauces are made from the best, most nutritious ingredients around such as low-calorie superfruits and fat-burning chilies.
All Skinny Chef Superfood Sauces contain a flavorful superfood and a spicy chili pepper to make each healthy, delicious and versatile. Sauces are:
At around 35 calories/serving (about half of any other sauce on the market), the sauces are ideal for those following a low-carb diet or are pre-diabetic. With around 40 mg sodium (per 2 tablespoons), the sauces are also appropriate for people that need to control their sodium intake.
In addition, the sauces are extremely versatile on different proteins and vegetables, suitable for any cooking technique – check out my website at skinnychef.com for healthy recipes, cooking videos and shopping lists to make cooking at home a cinch.
What's The Taste Like? And Are They Really Spicy?
When we developed the sauces, we started with three requirements:
- Must taste great.
- Must be healthy with low calories/fat.
- Must use superfoods for extra nutrition boost.
What we came up with after countless taste tests (ok, hundreds...) is a set of versatile sauces that are amazingly flavorful, yet have only around 30 calories/serving – which is about half the calorie load of most sauces. So, perfect for those on a low-carb diet or pre-diabetics.
As a professional chef, these sauces really met my high standards... and curiously enough, they each change their flavor profile depending on what protein you'll use them with.... So, you'll get a certain flavor with fish or shrimp, yet another with chicken, and a third with pork or beef. How's that for variety?
Wonder just how spicy these sauces are?
The Blazin' Blueberry is pretty darn spicy with its habanero peppers, but it nicely balances with the sweetness of the blueberries. On the other end of the spiciness spectrum is the Goji Espresso with its predominant coffee flavor notes – while Cherry Chipotle and Pomegranate Cayenne fall in the middle range. After dozens of taste demos, we've never seen anyone not finding "their" sauce in the mix.
Goji Espresso Superfood Sauce
An antioxidant match made in heaven, tangy goji berries and rich espresso come together in this unique, sophisticated yet bold sauce. Ideal on superfoods, it's also versatile on roasted vegetables, pork, beef, chicken and fish.
Cherry Chipotle Superfood Sauce
Smoky, spicy and sweet - anti-inflammatory cherries kiss chipotle to sweep you off your feet with richness that says "barbeque" time! Not just for burgers, pulled pork, beef or chicken, any vegetable lover will also revel in its richness.
Pomegranate Cayenne Superfood Sauce
Tart pomegranate frolics with spicy cayenne, sure to perk up your meals and taste buds. Turn dinner into a fiesta by drizzling this sauce on superfoods like salmon or salads - pork, chicken, and beef will also want to join the party.
Blazin' Blueberry Superfood Sauce
Sweet antioxidant-rich blueberries paired with blistering hot habaneros will make your meals feverishly good. Perfect on superfoods like spinach, broccoli or kale, it will also add kick to pork, beef, chicken, fish and tofu.
Skinny Chef's Story
As the Skinny Chef, great taste and awesome flavors are at the core of everything that I create and savor. And while my focus is on making typical American dishes healthier, I don't think people should be skinny.
My view is that if you want to have a healthy weight and enjoy the foods you love, maybe it's time to start cooking more in your kitchen!
Food has the ability to inspire, delight, and bring fulfillment. I look forward to sharing that wonderment.
As a healthy recipe developer, Jennifer has created thousands of delicious recipes, articles, and blogs posts for print and web including SELF, Prevention, In Style, People, First For Women, AOL KitchenDaily, The Huffington Post, and Epicurious. She's been on the Today Show, The View, Food Network's Chopped, Living Well With Montel, as well as CBS, NBC and other local TV and radio programs. Currently she is the host of Livestrong Woman's Healthy Cheats and Food Courting, two internet TV shows.
In addition to her own bestselling books Healthy Cheats (2012), 50 Shades of Kale (2012), Active Calorie Diet (2011), Secrets of a Skinny Chef (Rodale, 2010), and Yoga Body Diet (2010), she was also the recipe developer for Elisabeth Hasselbeck’s Deliciously Gluten Free (2012), The Drop 10 Diet (2012), Jessica Seinfeld’s Double Delicious (2010) and Deceptively Delicious (2007), as well as Joy Bauer’s Food Cures (2007).
After graduating with honors from the Institute of Culinary Education in 2003, she worked in kitchens throughout Manhattan. In 2012, she became a certified health coach through the Institute of Integrative Nutrition.
What We Need & What You Get
Getting a new food business off the ground is a costly endeavor and we need a few last things before we're fully up and running. We have all of our licenses and permits in place, selected a contract manufacturer in the Chicago area, designed the labels and obtained the UPC codes and now all that's left is to get cooking!
Your support will help us pay for:
- Product labels
- Product ingredients
- Contract manufacturer
- Shipping costs for your perks
- Indiegogo and Paypal Fees
The manufacturer has a minimum order of 400 gallons for each sauce (about 360 cases). This is about 400-times bigger than anything we've run so far.
Campaign Goal: $25,000
Our primary goal is to raise $25,000 – enough to produce two of the four flavors of the Skinny Chef Superfood Sauces. Yet everybody has different flavor preferences, and that's why we have a stretch goal...
Stretch Goal: $45,000
Should we exceed our primary goal, every additional $10,000 raised will enable us to produce one additional flavor. So, $35,000 raised will result in three flavors. Of course, we'd love to raise the full $45,000 to get you four flavors to choose from!
And get this: If we raise more than $25,000, we'll throw in extra perks for you just as a token of our gratitude for stepping up.
Here's Your Perks For Helping Us Out
For all pledge levels, shipping in the US is included. Please check here for add-on shipping charges for international destinations. If you have ideas for other perks that you would like to see, let us know, we're happy to add them.
$12 - Healthy Meal Plan for Kids
Having trouble finding healthy meals your kids enjoy eating? Get a copy of my "Healthy Meal Plan For Kids" booklet - perfect for healthy lunch boxes and meals that the whole family will enjoy.
$24 - Sumptious Supporter
Get a lifetime subscription to my 200-Calorie-Fix Program ($19 value), a Skinny Chef t-shirt, plus an autographed copy of "Secrets of a Skinny Chef" ($20 MRSP) and a copy of my Amazon bestselling cookbook "Healthy Cheats". Shipping in US included.
$48 - Smokin' Supporter
Get 4 Skinny Chef Superfood Sauces ($28 MRSP), an autographed copy of "Secrets of a Skinny Chef" ($20 MRSP), a set of recipe cards, plus lifetime access to my 200-Calorie-Fix Program ($19 value) and a copy of my Amazon bestselling cookbook "Healthy Cheats". Shipping in US included.
$75 - Sizzling Supporter
Get 6 Skinny Chef Superfood Sauces ($42 MRSP), a Skinny Chef t-shirt, lifetime subscriptions to my my 14-Day Kickstarter Meal Plan ($29 value) and my 200-Calorie-Fix Program ($19 value), an autographed copy of "Secrets of a Skinny Chef" ($20 MRSP), a set of recipe cards, plus copies of my "Skinny Chef Superfoods Cookbook" and Amazon bestselling cookbook "Healthy Cheats". Shipping in US included.
$150 - Cooking Class
Perfect as Valentine's Day gift! Get a recreational Superfood Cooking Class (New York City or Hoboken, a $150 value), 8 Skinny Chef Superfood Sauces ($56 MRSP) and an autographed copy of "Secrets of a Skinny Chef" ($20 MRSP), plus a copy of my Amazon bestselling cookbook "Healthy Cheats".
$200 - Nutrition Counseling
Get a 30-minute nutrition counseling session (skype or phone, a $400 value), 4 Skinny Chef Superfood Sauces ($28 MRSP), lifetime subscriptions to my 14-Day Kickstarter Meal Plan ($29 value) and my 200-Calorie-Fix Program ($19 value), an autographed copy of "Secrets of a Skinny Chef" ($20 MRSP), a set of recipe cards, plus copies of my "Skinny Chef Superfoods Cookbook" and Amazon bestselling cookbook "Healthy Cheats". Shipping in US included.
$250 - Cooking Class For Two
Perfect as Valentine's Day gift! Get a recreational Superfood Cooking Class for two (New York City or Hoboken, a $300 value), 16 Skinny Chef Superfood Sauces ($112 MRSP), lifetime subscriptions to my 14-Day Kickstarter Meal Plan ($29 value) and my 200-Calorie-Fix Program ($19 value), two autographed copies of "Secrets of a Skinny Chef" ($40 MRSP), a set of recipe cards, plus copies of my "Skinny Chef Superfoods Cookbook" and Amazon bestselling cookbook "Healthy Cheats".
$500 - Private Chef For Dinner Party
Have Skinny Chef be your private chef for a dinner party for 4 (Chicago, New York City, Hoboken and vicinity, a $1000 value), 16 Skinny Chef Superfood Sauces ($112 MRSP), 4 Skinny Chef t-shirts, 4 autographed copies of "Secrets of a Skinny Chef" ($80 MRSP), plus copies of my "Skinny Chef Superfoods Cookbook" and Amazon bestselling cookbook "Healthy Cheats". Groceries extra.
$5000 - Keynote Speaker
Jennifer Iserloh will visit your favorite organization (in the USA) to give a nutrition talk and superfood cooking demo complete with samples for 25 participants - each participant receives: 4 Skinny Chef Superfood Sauces ($28 MRSP), an autographed copy of "Secrets of a Skinny Chef" ($20 MRSP), lifetime subscriptions to my 14-Day Kickstarter Meal Plan ($29 value) and 200-Calorie-Fix Program ($19 value), as well as copies of my new "Skinny Chef Superfoods Cookbook" and Amazon bestselling cookbook "Healthy Cheats". Contact us for more details and any questions.
If you have questions about the availability of perks in certain locations, please contact us.
Risks and Challenges
All of our licenses and permits are in place so we don't anticipate any snags. Also, our label designs are complete, and the printer has ordered the ink and prepared the plates, so we're ready to kick off label printing on a moment's notice.
We have visited half a dozen of contract manufacturers, and have selected a fantastic, family-run company that's been producing food sauces for more than 60 years. We've inspected their facility, and spent weeks with their management, production and R&D staff – super nice people!
We've also researched shipping options for your perks... we were in for quite a surprise when we costed out shipping 2, 3, 4 or more bottles... it's expensive! Each package costs more than $11, taking a hefty bite out of your donation dollars! But, we've come up a plan, and we're prepared to ship as soon as the bottles come off the production line.
All in all, we have spent the last four months diligently preparing for our launch so we really hope there won't be any show-stoppers! That said, we promise to keep everyone posted on progress, even if everything goes according to plan... you're now part of the Skinny Chef family!
Other Ways You Can Help
Spread the word! Retweet our tweets! Tell your friends! Share our posts on Facebook and help direct others to the campaign page.
Even if you don't donate, sharing our story and letting others know will help us reach more people and meet our goals. Your support in any form, means the world to us.
Start by clicking the FOLLOW button right underneath the video at the top of the page, and thank you so much for your support!
Frequently Asked Questions
Below are some frequently asked questions and answers. If your question isn't answered below, please email me at firstname.lastname@example.org! I'll personally answer every single email!
Is your sauce gluten-free, MSG-free and vegetarian friendly?
YES! Skinny Chef Superfood Sauces are appropriate for many diets and pair with many foods. Each sauce is all-natural, gluten-free, vegan, dairy-free and nut-free – and contains no high-fructose corn syrup, MSG, or artificial preservatives or colorings. Plus the sauces are free of many allergens (like nuts, eggs, and soy) and are low in calories and carbs.
How spicy are the Superfood Sauces?
The Blazin' Blueberry is pretty darn spicy with its habanero peppers, but it nicely balances with the sweetness of the blueberries. On the other end of the spiciness spectrum is the Goji Espresso with its predominant coffee flavor notes – while Cherry Chipotle and Pomegranate Cayenne fall in the middle in terms of spiciness. After dozens of taste demos, we've never seen anyone not finding "their" sauce in the mix.
How much carb/sugars are in a serving?
When we developed the sauces, we started with three requirements: Must taste great. Must be healthy with low calories/fat. Must use superfoods for extra nutrition boost. What we came up with after countless taste tests is a set of versatile sauces that are amazingly flavorful, yet have only ~30 calories/serving (about half the calorie load of most sauces). So, perfect for those on a low-carb diet or pre-diabetics.
How can I use Skinny Chef Superfood Sauces?
There are hundreds of delicious ways to use the sauces, as a marinade, as a finishing sauce, a skillet sauce, use it as a dip, or even make a mixed drink with it! Check out our website at skinnychef.com for recipes, cooking how-to videos and mealplans. We'll include the Skinny Chef Superfood Cookbook to all that pledge $75 and more to help us achieve our dream.
What is the shelf life of the Superfood Sauces?
Once a bottle of our Skinny Chef Superfood Sauces is opened, it must be refrigerated. It is best consumed within 2-3 months of opening.... which is normally never a problem given how delicious they are!
Will you have a printed copy of the Skinny Chef Superfoods Sauces Cookbook?
Yes, there will eventually be a printed copy, but the digital one will be available first. We will keep you posted via Facebook and email when the printed copy will become available. Thank you for your support!
Is the price of shipping included in my pledge amount?
Shipping is very expensive, but we decided to include the cost of shipping within the US. For shipments to Canada, an extra $15 fee will apply due to higher international shipping charges. For shipments to any other country, please email us for shipping charges on top of your pledge amount. And no, there's no markup on any of our shipping charges, we're passing the best rates straight to you.
Can I participate if I live outside the US?
Yes, absolutely! We'd love to spread awareness about our sauces to every corner of the Internet. Just make sure you email us at email@example.com to learn about applicable shipping charges on top of your pledge amount – international shipping is very expensive, we will give you the lowest shipping cost that we have to pay to get you your Skinny Chef perks.
Where do I indicate my desired t-shirt size?
We will contact you when funding is closed to ask for your desired shipping address and t-shirt size preference (if applicable)
When will the new product ship?
Once the crowdfunding campaign ends, we'll contact you to ask for your desired shipping address and t-shirt size preference (if applicable). We need then approximately 6 to 8 weeks to run our initial production run. But as part of your pledge, you'll get regular behind-the-scenes footage and updates – so you'll always know what's happening with your sauce as it's being made.
Are the ingredients FDA Approved?
Yes! All ingredients for the sauce are FDA approved and will be manufactured in a facility adhering to the strictest health and quality control standards. We hope to source local ingredients in the future.
I pledged, but wasn't asked for a shipping address?
During your pledge, you were asked about your billing and shipping address. But don't worry! We will contact everyone once the crowdfunding campaign concludes to ask for your desired shipping address and t-shirt size preference (if applicable).
How are the $25,000 going to be spent?
We seek to raise at least $25,000 to cover the first production run for two sauces – but if we raise more than that, we'll produce an additional sauce for every additional $10,000 raised. So if we manage to raise $45,000, we'll kick off the production runs for all four sauces. This may seem a lot of money to produce sauce, but a lot goes into producing a high quality, healthy product - including high costs for the best superfoods ingredients like goji berries, cherries, and blueberries! Roll in the cost of bottles, labels, insurance and plant labor into the project and you've got 45,000 smackeroos! If we get funded, there is no question about delivering the goods, since we have carefully priced everything out, have a top-notch management team in place – all we need is just need a little help from you! We're also keeping production inside the USA and we pay a premium for the quality service and product to help boost our economy.
Where are you making the sauce?
All within the USA! We have an amazing co-packer in Chicago who is on standby to do the first production runs. As a family-owned business for more than 60 years, they have an FDA-approved production facility to ensure everything is 100% safe and hygienic. In fact, the manufacturing of the sauce is so important to us that we've visited the production facility many times to inspect every little corner and meet everyone involved.
What allergens are present in your facility?
Our co-packer does not produce and package goods that include allergens like dairy, nuts, or gluten.
What T-Shirt Sizes are available?
We'll be in touch after the crowdfunding campaign concludes to ask you which t-shirt size and type you'd like. You'll be able to choose from several sizes for men (S / M / L / XL / XXL / XXXL / XXXXL) and women (S / M / L / XL)
I'd like to purchase Skinny Chef Superfood Sauces, where can I find them?
After we complete our initial production runs, you'll be able to find the sauces in select national grocery chains and online on our website to ship directly to your home!
Are you supporting charities?
I'm a big supporter of locally-grown superfoods, that's why 1% from the profits of Skinny Chef Superfood Sauces will go to New York City's largest farmer's market that supports over 230 family-run farms and fisherman. Greenmarket was founded in 1976 with a two-fold mission: to promote regional agriculture by providing small family farms the opportunity to sell their locally grown products directly to consumers, and to ensure that all New Yorkers, regardless of economic background, can have access to the freshest, most nutritious locally grown food the region has to offer at a reasonable price. Check out Grow NYC for more info.
Have a question not covered here?
If the info above doesn't answer your question, send me an email to firstname.lastname@example.org and I'll get right back to you.