Oh my goodness, you did it! You really did it! $54,001! We can't quite believe it.
Now, if you'll excuse us, we have a LOT of work to do! And we've never been more excited...
Thanks to the massive support from all of our fans, we SMASHED our $7,000 Dollar-4-Dollar matching campaign and we are SO close to hitting our goal! Just $5,500 in 3 days!
Please help us achieve (and maybe even exceed!) our goal so we can continue improving the lives of seniors through custom-designed smartphone apps.
Your contributions will go toward:
i) Buying secondhand iPhone 3GSs so underserved seniors from Willing Hearts and Lions Befrienders can enjoy Silverline apps.
ii) Developing new and improved Silverline apps for seniors around the world.
We're all counting on your support in these last 3 days. Thank you, and please contribute now!
Thanks to your support, our Dollar-4-Dollar Matching campaign was a huge success! We'll be receiving the $7,000 from our generous anonymous donor and updating the campaign page soon. Meanwhile, as at 15th April, the grand total raised to bring the smartphone revolution to seniors stands at over $43,000! Great job!
Silverline is a new project that creates apps specifically designed for seniors. We have spent the last 18 months working with underserved seniors, providing them with donated second-hand smartphones and building apps to address their needs. It’s been amazing to see how this new technology has improved the quality of their lives. But we’re just scratching the surface. Now we want to bring this concept to all seniors - to our parents and grandparents - so they too can benefit from the smartphone revolution.
All the Silverline apps can be used anywhere in the world - and are optimized for the United States, United Kingdom, Australia, Hong Kong and Singapore. The apps are currently available in English and Chinese (Mandarin), and will soon be available in other languages too.
United States Dollars (USD) are used for all contribution levels.
DISCOVER allows users to snap pictures of where they are or interesting things they see and documents them in a time orientated photo album. Each image is geo-tagged and time stamped automatically with the user given the option to describe each image. It is a wonderful way to document and share their activities through the day.
WELL BEING provides simple reminders for taking medicine, drinking water and doing exercise. It allows users to monitor their moods and watch videos providing simple health tips to implement in their daily routines. We are continuing to work with health authorities to create additional apps focused on keeping seniors happy and healthy.
INSPIRE features daily headlines and human interest stories delivered in text, picture and video formats. These stories keep users informed of current events and raises their spirits through feel-good stories and uplifting quotes.
CONNECT presents the contact list in a user-friendly and visual format. Using pictures of the contact as well as their name in text provides simple navigation to the visually impaired.
Simple icons for EMERGENCY assistance are just a tap of the finger away. In the case of a fall being detected or the phone remaining idle for more than a certain period of time, a message will be sent to ensure there is nothing wrong. If the message is not verified, a message will be sent to a caregiver's phone notifying them of the situation.
The Discover, Well Being, Inspire, Connect and Emergency apps you see above were developed to meet the needs of underserved seniors in Singapore. Our first users loved them, and we know you will too. So we kept the core functionality and re-designed them for all seniors by providing tailored content, more features and an improved look and feel.
We have our eye on the future, and we are excited to continue developing apps to improve the lives of seniors. Here are the next suite of apps we’ll be creating if we reach our funding goal. Of course, these apps are just the beginning. With your support, we will develop dozens of new apps over the next few years.
GO & EXPLORE - our Discover app gets seniors out of the house and snapping away on their cameras. But how do they go further afield? Maps on smartphones today are unusable by the elderly - labels are too small and controls are too fiddly. Our Go & Explore app will create custom map layers with senior-friendly features such as digital breadcrumbs, geo-fencing and clearly marked places of interest to help get seniors get out and get active!
PERSONAL SECURITY - we believe it's important for seniors to feel secure both in the home and when out and about. How to go beyond simple movement detection and fall detection without sacrificing battery life? We think the answer is in wearables and will be working with hardware partners to use Bluetooth to pair with special bracelets that incorporate accelerometers and dedicated alert buttons.
HEALTH & WELLBEING - we have a dedicated app for health and wellbeing, but we know that there is much more to do! We want to build improved reminders and a simplified medication tracking system that can handle the complicated medication regimes of senior citizens.
CONNECTING WITH FAMILY - the most highly requested feature we’ve received is the ability to easily share photos and other memories. We want to make it simple to transfer images from your phone or connected social media accounts and have them appear directly on your loved one’s device. We’re also working hard on messaging systems that make it easy to communicate without poking about on tiny on-screen keyboards.
Silverline’s CARE PACK provides an underserved senior with everything he or she needs to take full advantage of the new apps and smartphone:
- A secondhand iPhone 3GS sourced from a professional refurbisher who ensures the phone is fully functional and cleaned of the previous owner’s data
- A year-long data and voice plan
- All CURRENT AND FUTURE Silverline Apps, including Inspire, Connect, Well Being, Discover and Emergency and all future apps as they become available.
- One-on-one smartphone training
We are providing the initial round of care packs to beneficiaries served by Lions Befrienders and Willing Hearts in Singapore. SingTel will provide the data and voice plan, and local volunteers will provide the training. We are working with other charities, volunteers and telecoms in USA, UK, HK and Australia to provide care packs to beneficaries in those countries too.
The Silverline apps are designed to run on older hardware, starting with the iPhone 3GS. We believe there’s plenty of life left in old hardware!
iPhone 3GS, 4, 4S or 5
iOS 5.x or later
We've built the first suite of apps and received rave reviews from the first users. We’ve also created an amazing charity program in collaboration with SingTel and local charities. Now we need your help to take the next steps.
Funds contributed under the SUPPORTER PACK, APP PACKS, FAMILY PACK, CUSTOM PACK and CHAMPION PACK will be used to develop future Silverline apps.
Funds contributed under the CARE PACK, COMMUNITY PACK and SUPER COMMUNITY PACK will be used to provide underserved seniors with the apps and a refurbished smartphone.
Of course, reasonable costs will be used to provide contributors their rewards as listed.
Team Indiegogo's Campaign Roundup (3/15/13)
Five mobile health projects on Indiegogo
Yahoo Small Business
App Suite Designed To Aid Elderly Smartphone Users
Senior-Friendly Smartphone Shortcuts
The Unofficial Apple Weblog
Silverline Apps Help Seniors Enjoy iPhones
Newton Circus’ Silverline Could Reduce Digital Divide And Pollution With Senior-Friendly iPhones
Google Creative Sandbox
Silverline Empowers Seniors To Use Smartphones
Yes, The Elderly Can Use The Apple iPhone Thanks To Silverline Apps
Silverline Elderly Enjoy iPhones Apps Help
Silverline Apps Help Seniors Enjoy iPhones
The Art Of Chan
Apps Designed For Elderly Smartphone Users
The People's Operator
Mobile Update: Project Silverline
Are the Silverline Apps available for download at the iTunes Store?
No, the apps are currently distributed only to our beneficiaries in Lions Befrienders and Willing Hearts. But with your support we can change that!
Are the Silverline Apps available for Android devices?
We are focussing on delivering the best possible experience for the iOS platform right now. But we hope to begin work on Android versions of the apps, targetting the Samsung Galaxy SII and other similar models, later this year.
Can I use the Silverline Apps in my country / language?
Silverline apps will work anywhere in the world. While we will be launching the apps in English and Mandarin for both UI and Content, we hope to translate to other languages according to demand. Tell us which languages you’d like us to work on and we’ll do our best.
WE ARE A CLOSELY KNIT TEAM of with experience in design, user experience, mobile app programming, advertising, business strategy and community organizing. We are passionate about creating simple technology to help seniors lead healthier and happier lives.
The wonderful team at OGILVY in Singapore have volunteered countless hours and amazing talent to make Project Silverline and this crowdfunding campaign a reality. We have enjoyed working side-by-side, serving seniors at local charities, developing the apps functionality and design, and delivering the refurbished phones to the seniors. Thank you!
SINGAPORE TELECOMMUNICATIONS LIMITED, Asia's leading communications group, has generously supported Project Silverline every step of the way: helping us to understand the needs of seniors, encouraging their customers to donate second-hand smartphones to underserved seniors, and providing 1,000 free voice and data plans to those who received the donated second-hand smartphones.
BUUUK worked with us to develop the existing Silverline apps. They tackled complex problems with a creative flair, deep thinking and cutting-edge technology. They also spent months constant testing and re-testing the apps until they met the need of seniors. We are excited to work with them again to build future Silverline apps.
LIONS BEFRIENDERS SERVICE ASSOCIATION strives to aid in the social, psycho-emotional and physical well-being of the lonely seniors through community participation. Their team and beneficiaries have been a joy to work with throughout the app testing process.
WILLING HEARTS works with the underprivileged, the needy, and other marginalised members of society, and guides them towards rehabilitating and reinstating themselves. Their work with underserved seniors has been our constant inspiration.
SPW ENTERPRISE IT is an independent facility that specializes in refurbishing used IT products via an ethical, sustainable and data-secure process. They did an excellent job managing the collection, refurbishment and distribution of smartphones through our charity program.
MODUS LINK is a leader in executing value chain strategies for the world’s largest technology and consumer goods companies. They will be managing the collection, refurbishment and distribution of donated smartphones worldwide as we expand our charity program to the USA, UK, Australia, Hong Kong and other countries.
Silverline Mobile is a project of NEWTON CIRCUS PTE LTD, a tech start-up based in Singapore. We believe that doing good is good business. We are entrepreneurs - we conceptualize, prototype, fund and scale innovative businesses that have a positive impact on people, planet and profit.
Please reach out to us at email@example.com