The Cafe Roubaix Legal Fighting FundIn the last 24 hours its has become obvious to everyone that has taken an interest in Specialized's treatment of the small bike shop called Cafe Roubaix in Cochrane, Alberta, Canada, that Specialized's decision to legally threaten Cafe Roubaix is not only unwarranted, but is an affront to cycling fans and to the history and traditions of cycling itself.
Today has seen an extrordinary turn of events whereby Cafe Roubaix now stands to gain so much more from such incredible worldwide exposure than it ever stood to lose, but that isn't the point. The breach of trademark in the use of the name Roubaix strikes to the very heart and soul of cycling. If anyone deserves the unfettered use of this legendary name, it's a small town bicycle retailer with a passion for riding, and not a company who sees their own customers as 1's and 0's.
The shop owner Dan Richter has stated that in order for him to defend himself against the might of the Specialized Corporation, at least $150,000USD will be required. I am sure that with a worldwide Twitter and FB meltdown over this incident, we will be able to raise much needed funds to help Dan keep the Cafe Roubaix sign above his shop door, and help show companies such as Specialized that they cannot threaten the little guy without a contest, they cannot buy our favor, and they most certainly cannot expect to buy our sport. Please help show Specialized that standing over the little guy will never be tolerated.
vive le café roubaix
Director, Safe Cycling Australia