PRI®: Connecting people to their world for over 30 years.
Public Radio International (www.pri.org) is a non-profit media organization that engages people though powerful stories, connects people and cultures around the globe, and seeks to affect positive change. For the past 30 years, we at PRI have prided ourselves in being dynamic and innovative, and in creating unique content.
Our mission is to serve audiences as a distinctive content source for information, insights and cultural experiences essential to living in our diverse, interconnected world. PRI offers the largest portfolio of programs in public radio. Our programs are heard on almost 900 radio stations across the U.S. and on digital platforms that reach millions around the globe.
April 15th is our 30th anniversary, and we’re celebrating by enhancing our unique international coverage by building our Global Reporting Fund, which will ensure that PRI continues to connect people to important global voices and tell vital international stories.
PRI's Global Reporting Fund
Media coverage about issues of special concern to women - such as gender-based violence and women's economic participation - make up less than 1.5% of news worldwide. At PRI, these stories make up least 5% of our coverage.
Immigration is rarely addressed apart from public policy and political rhetoric. At PRI, we highlight the voices of first-and second-generation immigrants who tell their stories of making a life in the U.S.
More people die from cancer in low and middle-income countries than from TB, HIV, AIDS, and malaria combined. At PRI, our Global Health and Development coverage highlights disease and healthcare in other countries.
We tell these stories through our daily global news program, “PRI’s The World®”. Launched in 1996, "PRI's The World" (www.theworld.org), the first public media program explicitly designed to bring global news to U.S. audiences. PRI’s The World recognizes that global stories are not “foreign” and separate from our experience as Americans, but rather a piece of the story which is common to us all. By embracing contributions from its fans around the world to enhance its coverage, and by proving on-going context to understand broader global themes, The World inspires us to respond to global events as we would to those in our immediate neighborhood.
Global News: Important stories need to be told.
- At PRI, we believe that news plays a singularly crucial role in shaping the way that Americans view and interact with the world.
- Coverage of major global issues has never been more vital. In our increasingly networked and globalized society, what happens in far-flung communities in places like Brazil, China Dubai and Zimbabwe is connected to, and matters for what happens where you live.
- Journalism in the U.S. has drastically decreased its coverage of international news in the past 10 years. News networks have reduced their foreign bureaus by at least 50% in recent years. Media has been reshaped by consolidated ownership, the drive to increase profits, and reduced opportunities for in-depth coverage. Consequently, the news is less able than ever, to deliver the diverse voices and global perspectives you need to negotiate an interdependent world. (Read the Pew Research Center's Annual Report on American Journalism)
Americans know less about global news than they did 30 years ago. At the same time, we eagerly consume information about celebrity exploits and the latest dramatic scandal and domestic criminal trials. Why? Filling broadcast and digital space with reports on “Brangelina”, Lindsey Lohan and Jodi Arias, is much cheaper than reporting on Syria’s civil war, or reproductive health issues in Sub-Saharan
Africa. (PRI's President and CEO Alisa Miller spoke at TED about this phenomenon.)
PRI's Global Reporting Fund: PRI tells these stories.
PRI's Global Reporting Fund (GRF) will support reporting and international coverage that reaches beyond the headlines. The support that we receive from this campaign will help people connect to global issues, and understand their connection to international news. The GRF will:
- Support the production of in-depth reporting by providing critical resources for journalists in the field.
- Fund the placement of award-winning journalists in critical locations, to cover important stories, worldwide.
- Enable the editing, promotion, and distribution of PRI’s content via radio, podcast and multiple digital platforms.
The Global Reporting Fund will help us tell stories related to the following topics (click to see stories that PRI and "The World" have already reported on these topics):
- Global Health
- Human Rights
- Immigrants and Refugees
- Science and Technology
- Women and Girls
- Regional Interests: Africa, Asia, Latin America, China, and the Middle East
- Arts and Culture
What We Need & What You Get
To launch PRI's Global Reporting Fund, and ensure that PRI can continue to provide high quality and in-depth, international news coverage, we need your help to raise $25,000. With this amount, PRI will be able to:
Produce and publish 11 of “The World’s” international news stories for broadcast and digital distribution. These stories will reach 2.4 million people by broadcast alone.
You can do the math. That’s $2,400 per story. Expensive? Well, yes, because the kind of high quality and insightful reporting “The World” does involves impeccable editorial, digital and broadcast staff, plus computers, microphones, digital media staff, studio space, phones, travel, light bulbs . . . you get the idea. Remember, celebrity gossip is cheap to cover, quality international news is not.
Your support of the GRF will be rewarded with exclusive and limited edition perks for our Indiegogo supporters, which reflect and celebrate PRI’s unique perspective and voices.
What story will you make possible?
PRI takes very seriously its public service responsibility of bringing objective and important information to the attention of people who are concerned about their world. We’ve done so for 30 years.
With your support of the Global Reporting Fund, PRI will continue to produce probing coverage that informs you and helps you become an engaged citizen.
Help PRI shift the media landscape in the U.S. and anticipate and adapt to our changing world. Whether covering global health rights or arts and culture, PRI tells the stories that are important and meaningful to you. You can help make sure they will be told.
Other Ways You Can Help
To learn more about PRI visit our website.
Listen to "PRI's The World" and the excellent international stories we tell by visiting www.theworld.org.
Follow the progress of PRI's Global Reporting Fund's Indiegogo campaign on Facebook and Twitter, and spread the word to you friends!
With you investment, PRI can continue to tell the important stories that need to be told.