For the latest on the product experience, check out the following hands-on video:
With the app, a user can now rapidly pop an image from a bunch of different sources: curated content channels, the universe of Instagram streams (seamlessly integrated into the app), and your iPhone camera and photo library. Although not depicted in this video, members of our team have also popped boarding passes, movie tickets, grocery lists, and workout plans, among many other things. Things appear well on track for delivering a killer product experience to you.
A lot of important backchannel activities have been coming together, too. You already know about the strategic partnership with Plastic Logic to deliver the ideal screen for our use scenario. They have already supplied us with the few thousand screens needed to fulfill our commitment to you. In addition, we recently inked a deal with a veteran operations team with years of experience in reliably delivering premium consumer electronic products to market.
Manufacturing, however, remains the ‘long pole in the tent’ for delivery. We have been spooling this up with a well-respected firm in Shenzhen. Since some timeline uncertainties remain, we are not yet able to provide a firm fulfillment date. We can safely say that delivery is at least two months away.
Finally, we know that our poor communication has undermined your trust in us. Moreover, you have plunked down your hard-earned money to support our vision, yet you are still waiting. No doubt, some of you will not be willing to stick it out any longer. For those of you who will continue your support, we are sincerely seeking your advice: how and what would you like us to communicate under the present circumstances (product looking good; delivery still a ways out)? We are asking because we want to try our best to rebuild our relationship as we enter this critical, final phase.
We are incredibly thankful for the opportunity that you have provided us, and we will continue to work to fulfill our end of the bargain.
Yashar and Greg
We have mixed news, plus some well-deserved compensation for your patience—which we know is being stretched very thin.
Let's go directly to the bad news first: the delivery date will be pushed into the new year. Despite our best efforts and hopes, It has taken much longer than anticipated to bring up and qualify our manufacturing to produce the high-quality product that you are expecting and deserve. We recognize that this news will prompt considerable frustration and disappointment, and we sincerely apologize for our second project delay.
The good news is we're just about there. The left pic shows you the guts of a popSLATE, including the custom ePaper screen, our PCBA, lithium polymer battery and molded case pieces. The middle pic shows you an assembled popSLATE from the side. The right pic lets you see the case and phone side-by-side.
To see everything in action, click the link below:
As noted in the last update, our current design fits iPhone 5 and 5S equally well, so those of you who recently upgraded have nothing to worry about from a popSLATE compatibility standpoint.
Finally, we’d like to try to compensate you in a meaningful way for your long wait. Our good friends at SOL REPUBLIC (http://www.solrepublic.com/) have generously donated a 50%-off coupon for each of you towards any purchase of their premium-sound headphones and speakers to radically boost your iPhone audio experience. Over the next few days, we will mail a special code to the email address you used for your original contribution to the campaign, so please be on the lookout.
Thank you for sticking with us through thick and thin. Despite the wait, we hope that you will be very pleased with the end result.
What's pop'in? A key partnership!
We are excited to announce a strategic partnership with Plastic Logic, which gives us exclusive access to 4" displays specifically designed for popSLATE for iPhone 5 and 5S. The partnership also provides more resource and support to launch the initial product for the iPhone 5 and provides a co-development roadmap to address future handsets, from Apple and others, with perfectly tailored screens.
We selected Plastic Logic as our partner to develop and supply our custom-made popSLATE displays because of the innovative 'plastic electronics' backplane in their screens. They are also great to work with, as we learned during our multi-month co-development effort.
"What does this mean for me?" you may ask. It means that your popSLATE will embody the thinnest, most lightweight, shatterproof displays in the world, in a size that offers a full, iPhone-sized user experience.
This is all part of our effort to deliver the best possible product to you. We know this has taken far longer than any of us ever wanted, and we hope you will find the product worth the wait. Thank you for your patience and support.
Check out the press release here:
pop'in since 2012
What’s Poppin’? Software!
We are pleased to announce that hardware and firmware development is entering the final stages. Since our prior updates have focused exclusively on hardware, we thought we would change it up to give you a software progress report and ask for your feedback. Our designers and software developers are busily creating the app feature set. Here are some screenshots :
We have designed the look & feel to complement the B&W aesthetics of our epaper second screen, in order to craft a unified front-side/back-side experience. We also wanted the app to look distinctive and fresh, yet consistent with the flatter, simpler motif of iOS 7. We’d love to hear what you think of our direction thus far.
We have also been working with artists & designers to set up unique content channels for popSLATE. You probably have some favorites whom we should add to this growing community. Whose work would you love to see on the back of your phone? If you have suggestions (including yourself!), please post names and examples on our Facebook timeline (http://www.facebook.com/popslate).
On a final note, some of you have asked how we will address anticipated new versions of the iPhone . We know that some of you will be standing in line at midnight—probably right next to us—to get one of the first new models. Fortunately, collective wisdom says that the 5S will have an identical form factor to the 5, so our current design should fit that model with no changes. Our architectural change several months back to a wireless interface between case and phone will allow us to adapt quickly to new mechanical specs if future models differ substantially. We’ll keep you posted on how we’ll accommodate these transitions as we learn more about Apple’s plans.
Thanks a lot for your support to date.
poppin’ since 2012
What’s poppin’? Lots of progress!
Our development on the new wireless architecture is moving ahead at a good pace and we have added two new team members to further accelerate things. We have completed the hardware and finished up the core firmware modules for wireless image transfer, image storage and rendering on the E-paper screen. In the image below you can see our developers hard at work optimizing the ‘pop’ functionality on our development boards. The test image shown in the picture was used to assess rendering of grey levels.
We have also been doing lots of look & feel user testing—in fact, we have a run through a multitude of industrial designs. The new architecture allowed us to free up the connectors on the phone and also enabled us to create a thinner and shorter overall design. We have been in rapid prototyping mode to facilitate this testing. Check out the link to see one of the designs being printed. (http://youtu.be/WOrJcMQfuZc). The completed cases shown below depict the design that tested the highest with users. Let us know what you think, we would love to hear from you.
We are busy working to hit our October delivery date and will be showing more and more pics in the coming weeks. We also have a special announcement to make next week regarding a strategic partnership that will really accelerate development.
pop’in since 2012