pHenOH 7.4 is a revolutionary alkaline carbohydrate sports drink made from the finest organic ingredients. It is specifically proportioned and buffered to work with your body to promote health and wellness. No matter what your personal health and fitness goals may be, pHenOH sports drink gives you exactly what you need to reach your highest potential!
Our drink is alkaline, so what? Many natural foods are acidic, and consumed appropriately can be beneficial to the body. But most of the time, our diets are overly acidic. This acidity may lead to chronic disease, inflammation, acid reflux, and even tooth erosion. We feel you should be able to enjoy a drink that fulfills your energy needs, tastes good, and does not add to this acid problem. We designed pHenOH 7.4 for this purpose, and we gave it an incredible phosphate buffering system, which increases VO2 max. Not sure what VO2 max is? Don’t worry, we’ll explain this soon.
pHenOH promotes your health and development instead of hindering it. So for those times you just want a refreshing drink while hanging out with your friends, or if you are a mom that wants to be able to say yes to your child when they ask for a sweet sports drink, you don’t have to feel guilty anymore!
VO2 Max is a measurement of the maximum amount of oxygen that a body can take in and metabolize during maximal exertion. Our cells need oxygen to make energy, and oxygen is a limiting factor during exercise. Research has shown that increasing phosphate intake boosts the amount of oxygen delivered to our muscle cells, and increases the energy produced by these cells during exercise, leading to improved performance. In short, increased VO2 max means more oxygen delivery to your muscles during exercise!
We are a group of student dentists that are passionate about fitness and health. Part of our interest in developing an alkaline drink came from our knowledge of the negative effects of acid on teeth. But tooth erosion is only one aspect of the bodily damage that acidic diets can cause.
We understand what it takes to reach peak performance. We have developed pHenOH 7.4 to help take everyone to their next level of health and performance.
- pHenOH 7.4 is fully formulated and approved for production
- Packaging designs have been finalized and prototyped
- Manufacturing plans are set and waiting for funding
Creating and developing pHenOH 7.4 has been our passion. We have made it our mission to improve the lives of those in our community by spreading the knowledge about the health benefits of pHenOH 7.4 vs. other sports drinks. But now we need your help, and we hope you can join us in our effort.
- Your support will be going directly to helping us order ingredients and have pHenOH 7.4 packaged. The start up cost is high because minimum order quantities are so large.
- $200,000 will allow us to order our first round of
pHenOH. $520,000 will allow us to
order more product and hire more team members so that we can be a sustainable
company and continue offering you this revolutionary drink.
- Not only will we be using pHenOH 7.4 the drink as incentives, but we have developed an entire line of pHenOH accessories. We have awesome apparel for both men and women, rad water bottles, and edgy draw-string backpacks that have been created especially for you!
Sometimes you just can’t contribute, but that doesn’t mean you can’t help. Help us get the word out and make some noise about pHenOH 7.4!!!
Check out the Indiegogo share tools!
So what’s the big deal with phosphate? Phosphate is a naturally occurring compound containing phosphorus and oxygen. It is found in many foods, and plays a number of major roles in cellular metabolism, acid-base balance, and oxygen delivery within the body. Research has shown that increasing phosphate intake increases the amount of oxygen delivered to our muscle cells, and increases the energy produced by our muscle cells during exercise, leading to improved performance. To test this, scientists use a measurement called VO2 Max. VO2 Max is a measurement of the maximum amount of oxygen that a body can take in and metabolize during maximal exertion. Our cells need oxygen to make energy, and oxygen is a limiting factor during exercise.
But here is the interesting part. Oxygen is delivered throughout our bodies by red blood cells. More specifically, these red blood cells contain a metalloprotein called hemoglobin that binds oxygen in the lungs and drops it off where it is needed in the body. Under normal circumstances, the hemoglobin gets fully loaded with oxygen in the lungs, and only drops off some of that oxygen to the tissues. Even during high oxygen demand, hemoglobin returns to the lungs still carrying a large amount of the oxygen that it left with. The system is inefficient. The body does this to compensate for situations of oxygen deprivation like going up to the mountains from sea level. In this situation, when the body is deprived of oxygen, we have a natural response to allow for a greater percentage of the oxygen to be released from the hemoglobin to the tissues.
How does the hemoglobin change to deliver more oxygen to the tissues? It’s actually pretty simple, and pretty clever! The hemoglobin normally exists in one of two states, a tense state of a relaxed state. The relaxed state makes a tight bond with oxygen, reducing the amount of oxygen that gets dropped off during circulation. The tense state, on the other hand, makes a weaker bond with oxygen. When the hemoglobin in in the tense state it releases a greater amount of oxygen in the tissues, before returning to the lungs. Our body compensates for being at altitude by favoring the tense state of hemoglobin over the relaxed state. How does this happen? IT USES A PHOSPHATE COMPOUND called 2,3 bisphosphoglycerate to bind the hemoglobin and keep it in that tense state.
Phenoh takes advantage of this naturally occurring mechanism to boost your performance. Research has shown that increased phosphate consumption increases the amount of this phosphate compound that favors tense hemoglobin over relaxed hemoglobin, which decreases the bond strength between oxygen and hemoglobin, allowing for more oxygen to be delivered to your tissues during exercise.
Have a question about Phenoh? Discuss it on our active thread: http://crowdfundingforum.com/showthread.php/7608-Revolutionary-Product!-First-ALKALINE-sports-drink!?highlight=phenoh
Thank you for your support!