Hello and welcome!
I have been a movie nut since a little agrarian space opera called “Star Wars” won me away from the Auburn Public Library's bookmobile in 1977 (much to the chagrin of my librarian grandmother). In the ensuing years, I have been a full-time movie critic, a video store owner, and now, the wicked fortunate creative director of a place that many of you have come to know and love over the last 5 years, The Cape Ann Community Cinema.
If you don't know about us, the CACC is a safe, comfortable, and clean place for people of all ages to come and share a movie. We have comfortable chairs and couches to accommodate every chiropractic need, and tables at which you can dine on the food that we actually let you bring in, provided you follow our “3S Rule” and considerately mind the smell, the sound, and the slop.
Scores of North Shore kids have celebrated their birthdays with a party here. People have actually gotten married in our Cinema. We regularly host local student film festivals, and we will soon take a page from (our sister cinema and partial inspiration) CinemaSalem and begin offering Baby and Me shows on Monday mornings.
While we at CACC were spared the horribleness of the dreaded “digital conversion” from 35mm film projection that is claiming many independent cinemas across the country – as we have been projecting films digitally since our inception in 2008 – we are not on the industry standard digital train, which is known as DCP. This requires a proprietary array of technical gear consisting of a very bright and very sharp projector, an encrypted media player, and various other gizmos, dojiggers, and thingamabobs. The benefit of DCP is that when a cinema has it, the major studios – all of which have “boutique” departments that distribute independent and foreign films like the ones we play at CACC – will avail new movies day-and-date with the major movies markets, like Los Angeles, New York, and Danvers.
Your help is needed so that we may acquire such a magical lamp. The cost is not as exorbitant as it once was, but it is still not within our budget. Making this upgrade will give us the potential of doubling our annual revenue, and will bring us that much closer to being described (by those concerned with the describing of such things) as “Downtown Gloucester's long-standing movie tradition.”
What We Need From Y'all...
Due to Indiegogo not being an “all or nothing” platform (like Kickstarter is), we receive all pledges, regardless of whether or not we reach our goal. Therefore, the priority of the money that is pledged is as such:
• The first $6,000 will be used to pay the deposit on the gear.
• The next $2,500 will be used to install the gear. [$8,500 total required]
• The next $2,500 will be used to rewire the counter area and the ceiling grid to handle the power needs of the new gear. [$11,000 total required]
• The next $2,500 will be used to purchase a 3D-ready silver screen and a curtain with which to hide it so Rob doesn't freak out so much during live performances when drummers, children, or child drummers get too close with sticks or peanut-butter-and-jelly hands. [$13,500 total required]
• The next $2,500 will be used to build risers to elevate the back two rows of seating, and to build a continuous back row table that will allow patrons sitting at its bar chairs to dine and watch the film with a clear sight line to the screen. [$16,000 total required]
• The next $2,000 will be used for outdoor lighting and signage improvements. [$18,000 total required]
• The next $2,000 will be used for indoor lighting and sound improvements for live music, theater, and comedy performances. [$20,000 total required]
• The next $10,000 will go in the bank to cover the first year's payments on the new projector. [$30,000 total required]
If we exceed these goals, well, then I will get a cost-of-baby-diapers-and-formula pay raise (after, of course, I look up this term “pay raise” on the Interwebs). I won't tell you how little I make, but it is safe to say that if I told you, you would think that the decimal point was in the wrong place or that I was some sort of masochist, flibbertigibbet, or refugee from Bizarro World.
Our goals beyond all of these will include producing our first you-can-only-see-it here feature film, a 3D spectacle showcasing the beauty of this wonderful place in which we live called “Over Cape Ann” (to replace the outdated flyover video that Cape Ann TV has been showing since 1988).
…And What You Get
In addition to our menu of 12 thank-you gifts – which include movie passes*, T-shirts, CDs, and private movie parties and which we encourgage you to mix-and-match and gift 'til your movie-lovin' heart's content – there will also be a series of “Patron Saint” screenings starting this summer for anyone who contributes to this fundraising effort. (And all donors will receive a thank-you in our pre-show through year's end.)
Please note that most everything on the menu includes all the items above it!
* - movie passes are valid for regular film events not designated fundraisers or Premium-priced event (like live shows, operas, and ballets)
Why This Is So Wicked Important
For the last five years, we have been working out the bugs in this low-cost community cinema model. Cape Ann has been a petri dish of sorts. We figure that if we can make it work on an island... in New England... in the off-season, then heck – this thing could work anywhere (and we're already making plans for the Tranquility Community Cinema on the Moon as soon as we can collect enough rubber bands for the big slingshot to get us there).
We are nearly ready to roll out our template to other like-minded folks the world over. Not a franchise, mind you, but an association of movie lovers, community builders, and sillyhearts like us looking to leave the world a slightly more bleary-eyed place than when they came into it. What better way to christen such a concept than with such a successful crowd-funded cherry on top?
Have flicks, will travel – just call me Johnny Applescreen!
Other Ways You Can Help
If you're unable to contribute financially, you can still help. If you have extra passes, share them. Share our website, our Facebook page, or employ Indiegogo's share tools on this page to help let the world know about our undiscovered gem, right here in the best place on Earth, Cape Ann.
Thank you for reading, and I hope to see you soon.
With great appreciation,
Cinema Owner (and Doer of Many Things)