MyMusic is a transmedia production company with a hit weekly series (created by the Fine Brothers) that documents the staff's day to day lives at their office. A new episode of this documentary debuts on YouTube.com/TheFineBros every Tuesday.
Featured Perk! ($20)
Recently, the company decided to energize their fan base to use social media for social good and launched this weeklong charity drive to raise money for "Little Kids Rock" - the United States' leading nonprofit provider of musical instruction and instruments to U.S. Public Schools, serving more than 110,000 students K-12 nationwide. (Indie, the CEO of the company wants me to point out that this whole thing was "his idea" and "definitely not Country's".)
As part of this event, we will be holding a LIVE fundraiser on Thursday, November 21st featuring the staff of MyMusic as well as top music artists (*cough* like Cimorelli *cough* *cough*), streaming live on youtube.com/thefinebros. Don't miss it!
Featured Perk! ($75)
Not that donating to an amazing cause isn't reward enough... but we've also come up with a ton of perks that are exclusive to this charity drive including opportunities to interact directly with the staff, get personalized swag, and much, much more. Did we mention this is for a good cause, and that 100% of the proceeds donated will be going directly to the charity? Because it is and they will.
Featured Perk! ($150)
So what are you waiting for? Be the most Culkin kid on the block and donate today, get some cool stuff, and help bring the power of music to the next generation!
MORE INFORMATION ON THE CHARITY "LITTLE KIDS ROCK"
Rated a "4 Star Charity" by Charity Navigator, Little Kids Rock does an incredible job turning your generous donations directly into instruments in students' hands.
What makes Little Kids Rock different is that they don’t just donate instruments like guitars, drums and keyboards; they build lasting music programs that focus on teaching kids to perform, improvise and compose the popular music genres that kids already know and love, like rock, pop, hip-hop, reggae and R&B.
Music is an essential piece of a well-rounded education that every child has the right to explore, and its benefits go far beyond the walls of their classrooms and last for a lifetime. Little Kids Rock trains public school teachers, donates all of the instruments, resources and support they need to ensure that their kids receive the right to rock!
Little Kids Rock began as a single teacher in a single classroom, serving a handful of kids. It has since exploded onto the scene and become a national movement of public school teachers that is restoring music education and revolutionizing the way music is being taught to our kids.
MORE INFO ON MyMusic:
MyMusic is a transmedia sitcom created by Benny & Rafi Fine (YouTube.com/TheFineBros) the series staff are friends with talent such as Adam Busch ("Men at Work"), Tania Gunadi ("Transformers: Prime"), Grace Helbig ("DailyGrace"), Jack Douglass ("Jacksfilms"), Lee Newton ("SourceFed"), and more (i.e. the cast).
This benefit drive is completely innovative, as it is a first of its kind transmedia charity crowd-funding event, wherein actual plot points of the series establish a charity drive as part of the story, and now, in real time, the viewers can donate to the cause with their contribution and success of the charity impacting what happens next in the story. We thank you for being a part of next-gen fundraising for a worthy cause!