Manguru is an online platform that allows users to post and share manners do’s and don’ts. It can be useful for people man to know about manners when you are travelling, doing business or when you are researching the a culture. The platform transcends existing references on manners because it does not only describe manners generically. It gives deep insights in the contexts and practical use of manners and related manners. Based on all this information a do’s and don’ts list is created for each category of manners in a certain region.Therefore by using this platform you will never act inappropriate when dealing with another culture.
Cause for Manguru
The cause for creating this online platform are my personal experiences with my Chinese wife and my internship at a Chinese agency. I found out that manners matter not only when you are with your family in law, but also when you are doing business, travelling, study in another country or just like to know more about other cultures.
Proposition of Manguru
There is a strong need for more unique information with insights in key factors such as country, region, ethnic group, religion and tradition that can be provided by natives and experts only. This information needs to be provided anytime, anywhere, short, simple and easy at one central place online. The fact that this information is povided by experts and natives only makes the information very reliable.
What will Manguru offer
An online platform that is easy accessible anytime and anywhere. Where manners are shared by natives and discussed by them with other users and experts. Allowing users to understand and respect different cultures more and better. The eventual data produced on the platform is stored and re-used into clear and short
datasheets, which can be used by users while travelling or as a marketing tool. Also moderators (who consist of cultural experts) will create custom made do’s and don’ts lists for each category of manners that are located in a certain region of for example Holland or China. This will allow people to get a fast, clear and short total overview of what are currently the main trends on manners at the location where they are, or going to be.
There is much competition in analogue and digital way. Only the main issue is that these competitors offer information that is too general, too long and most of the time not provided by natives. Their websites and books make it hard to share the information fast and everywhere.Also when people read a long book they will only
remember parts of the manners which is a shame of the time spend on reading it. Another thing is that people reading a book will also decide themselves what is most important to them, this while experts could now make that choice for them.This is where Manguru steps in.
Why is Manguru different?
Thanks to our user generated content (from natives) and feedback from experts, professionals and other users from different social layers on manners we can offer trustworthy information with unique insights. With one central point of information Manguru also offers users the opportunity to form a community, which will create a better bond between different cultures. This will lead to better understanding and respect for each other’s manners and culture. And since the data on the platform is stored in a unique way users can view statistics, infographics and short do’s and don’ts lists provided on the platform.
What is needed?
In order to make this platform possible im going to need $ 70.000. Yes this is a lot money, but this is needed to make this platform with one of the best and biggest agencies in Holland when it comes to developing platforms. I have been in close contact with this agency and they are the best ones to make this platform come to life. The amount of money is used to develop the platform, but also to create the giant database that is needed and a good server to keep the website running like a butterfly. Also a lot of testing needs to be done before the final platform can be lanched.
What will you get in return?
- Free membership (lifetime)
- Calender / book as businessgift from manners collected on the platform
- Free ads for your agency or service on the platform at a suitable manner
- Tips and tricks workshops, on Skype by experts from a country of your choice
- Share information with an expert
- Get your own logo design, company design (offer my design services)
- Be on the thank you list on the website (lifetime long)
- Merchandise of Manguru
What if I dont reach my goal?
I am so sure about this platform that I will do anything in my power to create it. If I would not reach my goal I would still do anything in my power to make this website come to life. The fund available will be used to develop the platform as far as possible so I can try to find sponsor in order to help me create the platform to its final stage. So your money is never wasted and will be used well. It all goes into Manguru.
The Impact and value
This project will be of great value for eveyone in the world.
Manguru = Manners = Culture =
• History and future
• Way of life
Value of this platform and for its users
• Create a cultural heritage
• Be part of group that can use the information but also can learn from each other
• Build up a network and identify yourself
• Enrich yourself and others
• Make people aware of the power and use that are connected to manners
• Change peoples insights and state of mind towards each other
• Improve communication, respect and understanding for each other
• Find people with the same interests
• Get a up to date do’s and don’ts list for each region and category in countries
Other Ways You Can Help
Portfolio and contact details
Thank you for your time! If there are any questions please feel free to contact me. Lets make Manguru come to life!
Team on This Campaign:
Marco De Groen
Founder / Owner