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Lorenz, a trendy women's shoe store, has been a staple in the Iowa City community for the past 96 years, and is in need of your help. The owner, Ann Ashby, grew up working in the family business, Lorenz Boot Shop, and has spent the majority of her life working at Lorenz. After over 35 years in the shoe business, it is in her blood and she is very passionate about continuing the Lorenz legacy.
Lorenz was closed for three years and after Ann realized she didn’t know what else to do with her life, she was determined to re-open the store and scraped up enough money to open the doors again. In November of 2009, the store was re-opened as Lorenz 2.0 (as in the “new” version). Unfortunately, Lorenz was undercapitalized from day one. Lorenz 2.0 has never had the adequate amount of inventory to reach their full business potential. There were several occasions where it seemed like a good idea to just walk away because finding the money to keep the store open wasn’t available. However, someone or something would always come through to help keep the doors open for a little while longer. Ann always had faith that the business would be successful and somehow kept on going.
Well the good news is that the store is finally going to show a profit this year! The bad news is that everything that was done over the past 3 ½ years to keep the doors open has caught up and the cash flow is far from optimal.
With this funding, that we need by the end of February, Lorenz will take care of the debt accumulated to keep the store open, thus improving cash flow, and purchase new inventory for the spring selling season. Without this funding Lorenz will be forced to close its doors.
The impact on the community:
Lorenz is home to over 20 local jewelry designers and the new shop within a shop features a local clothing designer. At least 4 times a year Lorenz donates 10% of their sales to different causes. Lorenz also supports local musicians who perform in front of the store on Friday nights during the spring and fall. Over the years Lorenz has provided hundreds of stable jobs for the region and contributes to the hip Iowa City image with a very unique and awesome store.
What you get:
We offer a lot of great perks, like FREE SHOES! Check them out.
What are the results?
With your donation Lorenz will be able to finally reach its full business potential and continue to offer trendy, affordable footwear to its customer in a fun atmosphere. Any funds raised will go towards keeping Lorenz in business!
Other Ways You Can Help:
If you want to see Lorenz continue, please help get the word out by sharing this page with your friends.
Thank you for your support!
To see more on the history of the business please follow this link - https://www.facebook.com/lorenz.shoestore/notes