Do you want Little Rooster for Men?
We didn't get very far with the funding on this last year, but after the campaign expired heaps of people have been in touch saying that they want one.
If you would like us to relaunch the campaign, please contact us or tweet about us (hashtag #RoosterForMen), and if enough people do, we will make it so.
And if you want to be the first to know, you can follow @RoosterLovesYou on Twitter or join the Little Rooster mailing list here.
Wake up smiling
Conventional alarm clocks irritate you awake. So you wake up feeling irritated.
Little Rooster rouses you with pleasure. And that makes all the difference.
Because the way you feel when you wake can shape your entire day.
So how does Little Rooster work?
Set the alarm, pop Little Rooster in your underwear, and go to sleep. The adjustable cord keeps it in place. Whatever your body type, however much you move around, you won't even notice it is there.
In the morning Little Rooster starts vibrating, at first very, very gently.
You do not wake up immediately.
And then the power slowly increases.
Little Rooster for Women
We launched a Little Rooster for Women last November. Here is what people said about it:
Wakes you up slowly and feels lovely - Sabotage Times
A special wake-up call - Cosmopolitan
Truly Innovative - The Register
Cool - The Sunday Times
And the most common question people asked was:
"When are you going to launch a Little Rooster for men?"
Little Rooster for Men has all the features of Little Rooster for Women, but with a case designed with men in mind.
• USB rechargeable
• Exceptionally quiet
• Travel lock
• Snooze and power snooze function
• Completely customizable
• One year guarantee
Where are we so far with the project?
We have designed a great shape which:
1) you don't even notice is there
2) stays in place however much you move in your sleep.
3) fits whatever your body type.
4) feels amazing to wake up to.
We are using the same PCB and high quality components as for Little Rooster for Women.
Now we need to:
1) Engineer the case (by end 2012)
2) Tool the mold (by end February 2013)
3) Manufacture and ship (March 2013)
Who are we?
Tony Maggs invented Little Rooster in early 2010. He led a team designing and programming Little Rooster for Women and launched it in November 2011. He has previously run club nights (successfully), written songs (unsuccessfully!), and worked as a project manager in the auto industry and the IT industry.
Nothing he as ever done so far has been as much fun, rewarding, challenging or exciting as taking an invention from idea to actual physical product.
Why we need your help
We need your backing for this one-off mold-tooling cost. And backing us even at the $1 level helps convince retailers like Brookstone that there is a wider market for Little Rooster for Men.
So, if you want Little Rooster for Men to exist; if you want to love mornings, or you know someone who would love this as a present - please back this project, and help make the world a happier place, one man and one morning at a time.
(Note - you can back Little Rooster for Men anonymously if you prefer, by choosing 'anonymous' under 'step 3: personalization' of the contribution process).
Risks and challenges
We have the completed circuit board in production, have sourced batteries, exceptional quality, silent motors, and have a factory waiting to start assembly.
We need to engineer the case, design the packaging and have a mold made. We have already experienced successfully doing this with Little Rooster for Women, we are confident we can do this on time and within budget.
With any project, there are unforeseen events which can delay the project delivery date. In our case, there may be delays due to quality issues with the mold or in production. We don't anticipate these, but they may happen.
We are all about quality and transparency, and we will keep you informed every step of the way, so if any issues do turn up you, our lovely backers, will be the first to know what they are, what the causes are, what we are doing to solve them, and how the time line is being affected.