LATYRX is the indie rap duo from the San Francisco Bay Area, consisting of MCs Lateef the Truthspeaker and Lyrics Born. As co-founding members of the seminal indie label, Quannum Projects, in 1997 Latyrx released their first full-length album, simply titled; 'The Album'. Recorded in living rooms and basements, the LP was (and is) universally lauded as a classic, breaking boundaries,independent sales records, and changed the perception and trajectory of Hip Hop music.
With songs such as"Lady Don't Tek No", "Storm Warning", "Latyrx", "The Last Trumpet", and "Say That", Lateef and Lyrics Born were quickly positioned at the helm of a new, progressive movement in Hip Hop, launching them into the stratosphere as artistic, independent vanguards.
Latyrx and 'The Album' would be the standard by which all independent Hip Hop albums and artists would be compared to moving forward.
Since the release of 'The Album', both Lateef & Lyrics Born have gone on to forge wildly successful careers as independent solo artists. Many know them as the performers of signature songs such as "Callin Out", "Wonderful Night", "I Like It, I Love It", "Don't Stop", "I Changed My Mind", "That Old Pair of Jeans", and purveyors of such classic albums as 'Later That Day', 'Same !@#$ Different Day', 'Ambush' & 'Quannum Spectrum'.
They have collaborated with Fatboy Slim, Damian "Junior Gong" Marley, Z-Trip, Blackalicious, Kasabian, DJ Shadow, Galactic, Sam Sparro, E-40, Dan the Automator, Jurassic 5 and many, many more.
Impressively, Lateef and Lyrics Born continue to be leaders among a handful of artists of their generation who have remained relevant and thriving in the modern era.
It is now 2012. The world has transformed immeasurably on every front: Socially, politically, technologically, and artistically...Yet despite the tumultuous change the planet has seen, one thing that has not wavered is the raw passion and unparalleled commitment Lateef and Lyrics Born bring to their craft: conscious, progressive, well-crafted, INDEPENDENT music, that is both inspired and inspiring.
In a musical landscape largely devoid of these qualities, at long last these two legendary MCs have re-united as Latyrx to make things right.
Latyrx has re-ignited the fuse with the official follow-up to their 1997 debut. Aptly titled, 'The Second Album', the "sophomore" effort of Latyrx is perhaps the most anticipated album in Independent Hip-Hop history. With a prestigious cast of producers and guests such as DJ Shadow, Kool A.D. (Das Racist), Spank Rock, Pretty Lights, Zion I, AmpLive, Cut Chemist (Jurassic 5), Boots Riley (The Coup, Street Sweeper Social Club), Chief Xcel (Blackalicious), Future People, The Bangerz and more, 'The Second Album' both picks up where 'The Album' let off as well as propelling Latyrx well into the future.
To quell the not-so-quiet rumors of a potential re-union, and simultaneously warm the waters for 'The Second Album', in 2011 Latyrx released their first ever mixtape, 'Latyrical Madness Volume One', to a wildly enthusiastic reception.
Likewise, having recently played a SOLD OUT Outside Lands Music Festival in San Francisco, Chicago's Northcoast Music Festival, Google's exclusive Summer Concert Series, Joseph Gordon-Levitt's HITRECORD at The Movies as well as SOLD OUT club dates up and down the West Coast, the return of Latyrx has not been subtle.
Earlier this year Latyrx released a video for "Hardship Enterprise", a track off of Lateef's solo album, 'Firewire', and have just dropped a brand new video and song titled "Call to Arms".
Ladies and gentlemen, Latyrx is officially back.
As career Independent artists, Lateef and Lyrics Born have dedicated their lives to producing music of only the highest quality, and also insisting on hand-delivering it to their fanatical followers on a grassroots level. One album at a time, one concert at a time, one fan at a time. It is in this method and at this moment that we are proud to present to you the IndieGoGo campaign for Latyrx, 'The Second Album'.
Staying true to their independent legacy, Lateef and Lyrics Born have decided that getting their die-hard legions of fans involved in the album-making process was the ONLY way to get it done right.
Says LB, "At no other time in history has the listener and the musician been able to be involved, hand in hand, in the co-creation of Art. As huge proponents of independent expression, art, and technology, we have chosen to produce this album with our fans, for our fans."
In true Latyrx fashion, Lateef adds in tandem,"IndieGoGo has provided the perfect arena for both artists and fans to collaborate in a way never before possible. This is a very exciting and inspiring time for us, and we're honored to be here, collectively, with all of our people, at the very forefront of this artistic and technological revolution."
To express gratitude to their fans for their participation in the IndieGoGo campaign for 'The Second Album', Latyrx are proud to offer a generous range of tailor-made perks, in tune with the level of contribution.
Everything from the endearing (autographed CDs & exclusive vinyl records) to the amazing (a private Latyrx show just for you and your friends).
Lateef and Lyrics Born's 15+ year legacy is defined by classic quality, artistic integrity, true consistency, and passionate independence. 'The Second Album' will only further that legacy. This is a landmark opportunity for both Artist and Fan to defy convention, and collaborate in the co-creation of HISTORY.
The Latyrx IndieGoGo campaign runs for 60 days, now is the time to make your contribution.