In the past two weeks, we’ve had astonishing success with Kicking The Mutant Asses out of Your Food. The effort has been covered twice in TechCrunch. More importantly, the ads on Facebook have been stunningly successful — potentially even one of the most successful internet ad campaigns of all time!

Here is a link to see a detailed summary of the results after 10 days of advertising:

http://www.slideshare.net/apartovi/prop-37-on-f...

Here is a link to the most recent TechCrunch article:

http://techcrunch.com/2012/10/28/the-best-ad-ca...

Please spread the word! With one week left till Election Day, we have a chance to reach every California voter on Facebook if we raise enough funds! Prop 37 FTW*

- Ali

(*For the win)

In the past two weeks, we’ve had astonishing success with Kicking The Mutant Asses out of Your Food. The effort has been covered twice in TechCrunch. More importantly, the ads on Facebook have been stunningly successful — potentially even one of the most successful internet ad campaigns of all time!

Here is a link to see a detailed summary of the results after 10 days of advertising:

http://www.slideshare.net/apartovi/prop-37-on-f...

Here is a link to the most recent TechCrunch article:

http://techcrunch.com/2012/10/28/the-best-ad-ca...

Please spread the word! With one week left till Election Day, we have a chance to reach every California voter on Facebook if we raise enough funds! Prop 37 FTW*

- Ali

(*For the win)

The momentum for Kicking the Mutant Asses out of Your Food keeps building. Today, TechCrunch (one of the top technology blogs of the world) wrote a fantastic article about what we’re accomplishing together!

Entitled, “California Food Fight Pits Corporate Ads Against ‘Status Updates,’” the article perfectly captures that fact that this battle is not just politics as usual. It’s a glimpse into the future of politics. It’s a chance to show that ordinary Americans using Facebook as a pulpit can speak louder than corporate TV commercials. We’re showing that money cannot necessarily buy votes, because old media is being replaced by social media, and on social media, the voice of the people is louder.

http://techcrunch.com/2012/10/18/california-foo...

In other news, I’ve included a screenshot of the best comment yet on Facebook: “For starters cereal dont go wit soda..thts wuts fukd up yo.”

More good news for Kicking the Mutant Asses out of Your Food!

First, amazing fundraising momentum. I’m at almost 20% of my goal, in just 4 days. Thanks to “Food Inc” for posting it to their 500k Facebook fans!

Second, holy cow: we’ve started running ads on Facebook, with stunning, unbelievable, ridiculously good results. The ads have a click-thru rate of 4% (that’s 20 times better than avg), at a cost of only $0.15 per click. I can’t remember a more successful campaign since I started internet advertising in 1996.

What’s even better: people who click the ads are spreading the word, making the message go viral. As a result, we reach twice the audience that we’re paying for. (See the graph)

Our Facebook rep can’t believe her eyes — says it’s the most successful advertising she’s seen in her career. Today she asked whether Facebook could publish a case study on our success — and we’ve barely started!

This isn’t coincidence. It’s because the message resonates. People want the right to know if their salmon is actually part eel.

Thanks to your help, in just four days, the message has already been seen by 2mm Californians of voting age. I can reach the other 18mm if I raise enough money. Please help spread the word, and help kick the mutant asses out of your food!

Thank you to everybody for all the support in only two days! Thanks to you, this campaign is blowing up. Just yesterday, it was tweeted by @MichaelPollan, and today by @MarionNestle.

And minutes ago, a great article by Michael Arrington, founder of TechCrunch! Kudos to Arrington for having the vision, connecting the dots, and for taking a stand: “Do this. Fight the evil corn.”

http://uncrunched.com/2012/10/15/mutant-corn-pr...