Hi Jim – We’ve made a significant effort to explain that we’re not taking a position on gun ownership, simply on gun safety – and our only goal is to create products that make firearms safer. We don’t believe “guns take lives” but when used inappropriately, they are part of the problem. Certainly training and proper use are big factors, but products can also play a role. They’ve certainly made other devices safer (cars, industrial equipment, etc.) So why not guns?