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idefi Music will turn the record industry upside down by giving every artist access and making sure every artist gets paid!
On idefimusic.com anyone will be able to create a page and sell their original music for free. You can also set your own pricing and determine how your music is packaged (single, EP or Album). When your download sells, you get paid instantly.
What happens after your music sells is what makes idefi unique. When your music sells, you earn reward points which opens services of a traditional record label. These rewards increase as sales increase. There are also no contracts and we don't take ownership of your material.
Some of these rewards include:
- Digital distribution
- Artist development, branding, licensing and placement
- Physical CD production and worldwide distribution
- Nationwide marketing to press and radio
- Live show booking contract and tour support
- Music video production and distribution
- Next Album production
- Buy-in's on national tours and events
The Problem
Most artists signed to a record label never sell enough music to cover the label’s initial investment in them and consequently never make any money.
“9 out of 10 artists who get signed never make any money”
RIAA president Cary Sherman, September 2002 testimony before US Congress
“One of the biggest wake-up calls of my career was when I saw a record contract. I said, “Wait—you sell it for $18.98 and I make 80 cents? And I have to pay you back the money you lent me to make it and then you own it? Who the f**k made that rule? Oh! The record labels made it because artists are dumb and they'll sign anything”
Trent Reznor, Nine Inch Nails, April 8, 2009
“A Major label act has to sell 2 million albums just to break even”
BMG’s Jim Cooperman, February 2003 Future of Music Coalition conference
The Solution
On idefimusic.com the artist provides the product. Idefi music becomes the platform to sell and promote the music the artist produces. idefi is an equal partner with the artist and invests more into them as their productivity increases. This not only frees artists to create but allows the consumer market to decide what music is worth purchasing instead of record label executives molding artists according the latest musical fad.
Why We Need your Help
We need to raise $20k to pay for initial marketing of idefi music. The site is currently under development by TICKETsage and will be launching in March during South by Southwest. The initial marketing push will begin after that.
Besides giving away idefi swag like t-shirts, guitar picks, stickers etc. we also offer the following:
$1 or more: Early access to the idefi beta site where you will be able to help us shape idefi's features.
$25 or more: Your name will be placed on the guest list at the Buffalo Lounge during SXSW and allowed to attend the idefi launch on March 14th, beginning at 12pm.
$250 or more: Inclusion in idefi’s launch marketing listed as idefi artists in press releases, social media, print media, TV etc.
Worldwide Franchising: All funds raised above our goal will go towards developing and launching idefi as a worldwide franchise. All of the franchises will offer the same features as the US version, share artists and be country exclusive. So if you are on idefi in one country you will also be on idefi in all of the other countries and subject to earning rewards points in that country just like you do in your home country.
Conclusion
idefi provides the platform for any artist desiring a career creating and performing music the ability to succeed. It allows them freedom to achieve on their own terms and advance as far as their drive and talent will allow. We interact with the artist as a partner rather than viewing them as a product to be bought and sold.
idefi is a bold new landscape, a landscape with no boundaries, no limitations and an unlimited future! Thank you for joining us in ushering in a new era of artistic freedom and creativity!
Brady Deaton
Founder/CEO idefi Group LLC
*PLEASE NOTE: ALL PRODUCTS PLEDGED FOR WILL BE SHIPPED FOLLOWING THE END OF OUR CAMPAIGN REGARDLESS OF WHETHER WE MEET OUR GOAL OR NOT.
Team on This Campaign:
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Brady DeatonCEO/Founder: Brady started his career in IT, founded the record label Cinema Studio Group and has over ten years of experience managing concert venues and big name productions including: Pavarotti, Jay Leno, The Blue Man Group, ZZ Top, Stone Temple Pilots, Third Day, Steven Curtis Chapman, Dolly Parton, Randy Travis, Olivia Newton John, The Gaithers, Mercy Me and Tony Bennett just to name a few.
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Richard Gajan
CFO: Richard has an MBA in Finance from the University Michigan, 26 years of various industry experience, specializing in start-ups, and is an Indie artist. Richard has guided multiple startups including: Actioncam, Tornado Studios, American Checked, Caltech, Crossroads LED, Expert TA, Failsafe Hazmat, The Gallery Sink and Landmasters.
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Eddie GreenDirector of Sales: Edward has worked for over 16 years in multiple sales roles including VP of sales and Sales Director. Although he has achieved many impressive milestones in his sales career what makes him unique is that his true passion is music. Edward has maintained an active career in music for the past 12 years as lead singer of the band “Even the Dogs” which was signed to Driven Music Group.
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Donnie FrizzellArtist Development Director: Donnie has worked for over 28 years in the music industry as an artist manager. A few of the with artists Donnie has worked with: the Eagles, Brad Paisley, Styx, Peter Frampton, Chicago, Def Leppard, Bob Dylan, Motley Crue, Rascal Flatts, Kenny Chesney, Faith Hill and Willie Nelson. Donnie also discovered the band Crooked X and formed an artist development deal for the band which included endorsements by Red Bull, Rock Band, PBR and their own MTV reality show.
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Stephen CassarStephen Cassar is President/CEO of TICKETsage, a leading Software as a Service (SaaS) ticketing system and architecture provider. TICKETsage is currently developing the idefi system. The TICKETsage system has been in use since 1999 and is capable of processing thousands of secure transactions per second which means idefi will launch via a platform with years of proven performance and security.
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Rob Beckleyidefi artist, lead vocalist and founder of the band Pillar: Rob will release his first solo album via idefi music shortly after our launch in March. Rob is founder and lead vocalist of the band Pillar. Pillar has sold over a million records worldwide and won three Dove awards. Their 2008 album "the Reckoning" was also nominated for a Grammy award in the category "Best Rock or Rap Gospel Album."
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David RutkauskasCEO/Founder Beautiful Brands International: Beautiful Brands International will develop and market franchising opportunities for idefi worldwide. Beautiful Brands has over 21 years of experience developing and franchising worldwide and offices in Tulsa, Sacramento, Toronto, Riyadah, Istanbul and New Dehli. They are very excited about the idefi concept and will develop and market a turnkey franchising solution to franchise partners around the world.
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Tom GreenConsultant:Tom is the founder and CEO of the international music festival Diversafest (D Fest) as well as a board member of the Oklahoma Music Hall of Fame.
