What is this about:
The Mover is the first activity tracker that comes with a motivational coach.
Combined with our intuitive app, the Mover does it all, tracking all of your movements like walking, running and biking. But what really sets the Mover apart is a workout buddy .. a virtual coach that movitates you to reach your goals. Your coach gets you moving with a unique training program we create just for you.The Mover can be worn as a bracelet, necklace, attached to your keys, or simply tied to your shoelaces.
Buy our Mover before verybody else. Find the package that suits you.
Why do we need your help?
Based on user experience from our 15,000 users, we are now ready to launch the next generation of activity tracker. In-depth interviews and data analysis has helped to design the right size, price and functionality. Our new activity tracker in combination with our newly developed app creates a platform to start living a more active and healthy life
We need your help to get our innovative tracking device into production. We have the first working samples in place, but we need funding to get the mold and tools in place.
The design is inspired from the Scandinavian living at the seaside with sand, rocks and wellness. The Mover - our activity tracker, has been designed to be part of your everyday life and to be worn at any time to track all your movements. The Mover is always "ON" and only uses power when you're active.
We all know that moving is healthy, but we all start from different levels. With our own developed training algorithm, we secure the optimal traning program for every individual user. Tracking your movements - it should simply be part of your every day life.
All accessories are designed by the successful Scandinavian fashion designer, Charlotte Vadum. The Mover can be worn in your pocket, or as a bracelet, necklace, together with your keys, or simply tie it to your shoelaces.
PCB in place. We need your help to get mold and tools in place to start production
Specification for the Mover:
Tracking Metrics: Steps, Distance, Calories
Tracking Method: 3D G-sensor detects motions in three axes
Dimensions (mm): 32 x 22 x 6. Small enough to attach to shoelaces or have in the pocket..
Water Resistance: 1 meter
Compatibility: iPhone 4S/5S and Android 4.3
Connection: Bluetooth Smart (Low Energy)
Battery Type: CR2032 (replaceable)
Battery Life: 1200 active hours (equivalent to 50 full days of moving)
Our intelligent app registers and monitors your activity and training history. We do not encourage setting unrealistic activity objectives.
We have developed an unique and personal training program, based on our user experience and user behavior for you to reach your objectives.
To help you reach your objectives you choose your own Buddy or Coach. Your Buddy gives you feedback and motivates you to reach your objectives. You can even personalize your Buddy.
Follow your activity level: Advance to Super Hero level - and at the same time avoid going back to being a couch potato.
Simple overview of your activities. Time, distance, calories and goal progress.
- Invite, challenge and follow your family and friends.
Partnership with the Danish Christmas Foundation
Danish children in need for help. 750 boys and girls benefits from a ten week stay at one of the four Christmas Seal Homes, located in beautiful surroundings in Denmark, each year. Boys and girls that arrive with some serious scars because of bullying, being overweight and a general lack of self-esteem. Staying at a Christmas Seal Home is free of charge.
During the ten weeks stay the children are surrounded by adults who teach them healthy living - both physically and mentally - with the overall aim of building up their self-esteem and providing them the tools to continue the positive progress when they get back home.
The children would benefit from the activity tracker from I Do Move. Support the Christmas Seal Homes. If we reach our funding goal of $ 40,000 we will deliver 30 Movers free of charge. If I Do Move reaches $100,000 we will give away 100 Movers free of charge. Help us to help Christmas Seal Homes.
What do our users say:
I Do Move would like to share some user feedback:
I am a disabled US veteran who has a nasty habit of isolating and not leaving my house. This is a great way to motivate me to get out! (Profile status update from IDoMove site)
Incredibly innovative! Very reliable, works well fun to use...(Inbox message on IDoMove)
I enjoy your site and the message that you send to people. Thank you for all that you do (Inbox message on IDoMove)
When will we be ready to deliver?
If we meet our funding objective of $40,000 our plan is to ship the first Movers to you in May 2014.
How is I Do Move different from other activity trackers?
I Do Move offers a new innovative product at an affordable price of $65. Together with our new app - we provide a unique combination. We want to activate people who are not active today. Products already in the market are focusing on performance based training - typically for people who are already active. We provide a training program, which is based on two years experience and is personalized to the individual activity level of the user.
How do you motivate people?
It’s actually very simple. We set individual goals based on your current activity level and deliver the right motivation at the right time. Based on our 2 years of experience we have developed a unique algorithm that calculates the best possible and personal program for the user. Objectives should be reachable and based on the current activity level. We advise users to wear our Mover one week to get a full picture of the current activity level. The user receives daily feedback and new objectives from the Buddy. The Buddy helps you to start moving and to reach the objectives.
How did you come up with the idea?
Based on our 15,000 users experience and needs, we realized that we had to move to the next product generation. Making it easier to track, update and monitor the daily activities. Less active people are often intimidated by sporty bracelets and tracking devices that scream “Look at me, I'm active!". Our design idea is to give the possibility to wear it all the time and even as a jewelry, and not only when being active. All movement counts.
You talk about motivation? What does this mean for the user?
What motivates people is very different. We have learned that generic programs and “one-size-fits-all” have a negative impact on long-term motivation. Less active people are not motivated by performance graphs and hard core numbers, but motivated by individual goal setting and coaching. It’s also important that the motivation is delivered in a non-intrusive, but fun way.
In press related matters please contact Mads Eriksen (CEO), Mobile +4531200002 or email email@example.com.
Comments and Questions
Let us know if you have questions, comments or want to partner with us. Contact us at firstname.lastname@example.org