What is HOOK?
Have you ever missed a place to hang your jacket, purse or scarf in a restroom?
This irritating and everyday problem is soon history. The only thing you need is a door in a normal frame, and HOOK.
HOOK is a universal, simple, cheap and clean portable hanger. HOOK is a standard credit card-sized format made of one piece of molded Polypropylene (PP). The product has two hinges, a reinforced hook-function and weighs a mere 3,7 grams. Keep it in your wallet and use it again and again.
HOOK is strong an an ant and smart as an elephant!
Just find it, fold it and fix it!
There is filed both an international patent application (PCT) and a design protection on HOOK.
What we need, and why
The last two years HOOK has been developed on sparetime and private savings.
Now we are raising $20,000 mainly for the steel production tool (injection moulding) and to be able to place the order for the first batch of HOOKs. After researching different producers we have found a potential partner and a price for the first series of HOOK. We will also use some of the money to make and launch a nifty web-shop for HOOK this autumn.
How does the awesome HOOK work?
HOOK is simple as:
Keep HOOK in your purse or wallet.
When in need pull it out from the card compartment.
Fold the two hinges to a Z-shape. The hinges are designed to easily fold both ways. This makes HOOK useable on both the lock- and hinge side of the door.
Place HOOK between the door and the door frame as you close the door. Pull HOOK downwards until it jams firmly. If the door fits poorly in the frame, place HOOK over one of the door hinges as you close the door. HOOK is ready for use!
…and does it really work?
Believe me! When the solution to the initial problem emerged in the shape of a card, we made several test models. These models were made of standard sheet plastic cards, and we have tested about ten of them in hundreds of toilets in five different countries through 2 years. The first functional prototype, as seen in this presentation holds 5 kg / 11 Lbs when optimally fixed in place.
How can you help?
You can help us by pledging and by spreading the word. All contributions from 20 $ guarantee you your very own HOOK with shipping included, so why wait?
Thank you for your attention and your support. We are available to answer your questions.
My name is Bjørn Bye and I`m an industrial designer and copywriter from Oslo. During my carreer I have worked on a number of products with impact in Norway and abroad. One of them the is the babystroller Stokke Explory which has a global distribution and has a place in the design collection at MoMa, N.Y. Explory was developet during my time in K8 Industridesign, where I was one of three founders. I always find design for the simple, everyday problems the most rewarding to solve. This is the first product I take all the way to the shop – and yes, I really hope for your kind support. Besides myself I have two project co-workers who are paramount to the realization and marketing of HOOK.