Greetings! I’m Xavier Vasquez, and I’m producing a film that tells the twenty-seven year-old story behind the City of San Diego’s attempts to honor Dr. Martin Luther King Jr.
I have 15 years experience in radio, television, and video production, but this will be my first feature-length documentary, as I typically produce short videos on local artists and musicians, including music videos and documenting full length concerts at local small venues, so this is a huge step up for me.
As a resident of San Diego since 1991, I only recently became aware of the unusual story that is told in this film. Since learning of the subject I have felt compelled to produce a film about the story.
Last June 2012, I began to produce a short film on the making of a the MLK Mural off Highway 94, here in San Diego, and the controversy surrounding the public art competition for it. It was during my research on the project that I became aware of the larger back story to the “making of the mural” off Hwy 94. The story begins in 1986, when the city initially dedicated a street in Dr. Martin Luther King Jr’s honor, and continues when his name was stripped from that street 19 months later, and continues to this day.
How will your generous contribution help? Imagine seeing this film on PBS stations, online, around the country, and being used in schools and colleges as a teaching tool, and imagine the impact this will have on the community of San Diego and others. I feel that this story needs to be heard and discussed, especially in light of recent decisions regarding voting rights and how our nation seems to still be struggling with issues of race, class, and equality.
It seems like not a day goes by anymore without having to hear something negative about race relations or civil rights in this country. It’s almost as if we are forgetting history. And that’s one of the reasons why I’ve felt compelled to share this story with a documentary. With your support this film will continue to be produced thoroughly and will allow us to acquire and hire the much needed equipment and assistance to reach our goal of completing the film by February 2014.
Where will the $80,000.00 go?
1. It will allow us to continue filming more interviews and b-roll, allowing us produce a documentary that is thoroughly produced.
2. Upgrading video and audio gear that has been used on the project for the last year, accumulating much wear-and-tear.
3. Hiring extra help: videographer, editor, production assistant, research assistant, and musicians for the score.
4. Securing rights to copyrighted material.
5. Travel to other cities both regional and to places like Memphis, NY, and Chicago to get footage of their Dr. Martin Luther King Streets, and to seek and talk to the people who were instrumental in the street naming. And if there’s time, to screen our film while visiting.
Your contribution will provide us with the power to make the
final push to complete the project in time for Black History Month 2014.
With your support you will receive the following based on the level of your contribution: Original artwork by the artists who worked on the MLK mural, large and small, and there will be a soundtrack to the original music by local musicians that will be curated by local San Diego musician Kurt Kohnen.
If we don’t reach our goal of $80,000.00 we will still be able to keep what we have collected, but our fee to Indiegogo will increase from 4% to 9% of the total raised.
I have been part of one other online fundraising campaign, as editor for one of the artists whom I collaborate with often. Wendy Maruyama’s “wildLife Project” was a huge success and you can see the video and her campaign here: http://www.usaprojects.org/project/wildlife_project
If you are unable to contribute now please share this project via social media the same way you share those cute, funny videos of cats and silly human tricks. We can use all the support in spreading the word on this project as possible.
Here I am "in front" of the camera: https://vimeo.com/71868916