Motorcycle safety. We all know it’s an issue. What’s more, studies around the world share the same findings: the main reason motorcyclists get hit is because they aren’t seen. And they predominantly get hit from behind because motorcycle brake lights have a low placement. Which means being approached by a car or truck while stopped in traffic is one of the most dangerous situations a rider can encounter.
The number one cause of motorcycle accidents is failure of drivers to see the motorcycles in traffic.
- The Hurt report
Motorcycle visibility is a critical factor in multiple vehicle accidents.
- MAIDS Study, Europe
Among the primary contributing factors to powered two wheeler (PTW) accidents, over 70% of other vehicle driver errors are due to failure to perceive the PTW.
- MAIDS Study, Europe
Light colored helmets compared with dark colored helmets were associated with a 19% lower risk.
- BMJ Study, Australia
Design to increase visibility.
Designed with Safety in Mind.
Of course, we all want this situation to get better. That’s where HelSTAR comes in—the wireless, motorcycle-helmet, brake and turn signal system designed to increase visibility and save lives.
HelSTAR is a cool, smartly engineered product that addresses the problem of rider visibility head-on. With HelSTAR, a secondary brake and turn signal is placed in the line of sight of following motorists. It uses state-of-the-art LEDs that tell motorists around you when you’re braking or turning—and really gets their attention.
• It’s unlike anything ever produced for motorcyclists.
• Our design makes use of a proprietary, patented ultra-low frequency technology.
• Almost all helmet battery power to be used for LED illumination instead of RF communication with the motorcycle.
• There’s no on-off switch for the helmet—it works without any user intervention.
• Breakaway component design (add-on version) helps prevent neck injuries in the event of a fall.
• Automatic diagnostics include check battery, communication and LED function.
• A single helmet receiver can link to multiple transmitters (motorcycles) and you can mate a single transmitter (motorcycle) with multiple receivers (helmets).
• Hundreds of thousands of unique codes prevent non-mated unit from communicating or interfering with each other.
• Designed to work with virtually all 12V systems, including CAN-Bus.
• User programmability ensures compatibility and allows for future functionality and enhancements.
• Plus, we have an additional 21 claims in our patent that give riders a combination of features that make it attractive to existing helmet owners (our initial product is an add-on) as well as helmet manufacturers (a built-in version).
• Meets or exceeds DOT standards.
David Werner, Inventor
Born from personal experience.
Our story began after I had a near collision with a motorcyclist who had a low-mounted hard-to-see taillight. At that instant, the idea for the HelSTAR wireless, motorcycle-helmet, brake and turn signal system was born. Since then, my company—Third Eye Design—has been working with one of the world’s foremost experts in low frequency RF communication. We’ve developed proprietary technology, obtained a patent, met with thousands of motorcyclists and performed national market research. We’ve built a leadership team of internationally recognized experts, syndicated authors and recognized experts with impressive track records. And today, after more than 10 years of research and development, focus group studies, RF engineering, patent work, national market research and a U.S. pilot, we’re ready to go to market.
Research validates intuition.
National survey data collected by an independent market research firm, with a confidence index of 95%:
• Clear evidence supporting viability of product with target consumer audience
• Brand concept scored extremely well on purchase interest and uniqueness—above normative data for successful products
• Brand achieved outstanding purchase intent
Prototype unit used for U.S Pilot. Retail units will be smaller, lower-profile, and have a high-tech injection molded lens.
Our pilot program is over. But our campaign is just kicking into gear.
In June 2013, we kicked off the U.S. pilot program for HelSTAR. Participants included a diverse group of experienced riders including motorcycle dealer owners, master mechanics, safety coordinators and instructors, neurosurgeons, and emergency room trauma doctors.
On September 30, the pilot program came to an end. And while we’re still tabulating results, early feedback and performance exceeded our expectations. We learned a lot and were able to react quickly to issues that arose. In every case, we were able to adjust and fine-tune our units without hardware modification—a testament to our design and technology innovation.
Ready to roll out.
Are we ready? You bet. Here’s why:
• We have a strong patent on a design that’s feature-rich and cost-effective to manufacture.
• Results of national market research exceeded expectations.
• We’ve contracted with a U.S. manufacturing firm for production, so we know we have good quality control and costs that allow retailers to price at $149/unit—below our consumer acceptance identified price.
• We have a letter of intent from an independent, East Coast helmet distributor to market HelSTAR.
• HelSTAR has strong potential for viral selling—especially through endorsement selling and use by organizations like law enforcement, where we’ve had much interest.
• It’s targeted at a growing market—helmet use is increasing, especially among young riders who grew up wearing a helmet.
Original Concept Drawings
Join the movement. Become a HelSTAR contributor.
We’ve built a lot of momentum and interest. And we have investors lined up to fund production and have contracted with a U.S. manufacturer. But we need your help to move from pilot to production. We’re designing our retail unit now. It will be a smaller, lower-profile design with an injection-molded lens. We’re also shrinking our electronics to fit and optimizing our design. We’re aiming for full launch in 2014 and are hoping you’ll help us fund our transition.
By becoming a HelSTAR contributor, you can do more than change motorcycle safety for good, you can help prevent thousands of permanent injuries and save countless lives. Maybe even your own—or the life of someone you love.
Give us your support. Get a head start on some cool HelSTAR gear in return.
Perk— T-shirt featuring an eye-catching design that looks great on men and women.
Perk - HelSTAR helmet system. (helmet light/receiver and transmitter only, transmitter not shown)
Here’s what our pilots said about their own experience with HelSTAR:
Two of our pilot program participants.
"If this saves just one life, it's worth its weight in gold.”
"Why didn't someone come up with this 30 years ago?”
"More than a great idea. A necessary safety add-on."
"Should be standard equipment on helmets from now on.”
"I won’t ride without it!"
"It protects not only me, but my family and other motorists as well!”
“I seriously don't want to be riding without one at this point.”
“Everywhere I went people stopped me to comment on what a great idea and to ask where can they get one”
“My wife loves that I am testing this and comments every time she sees me ride with it.”
Risks and Challenges
As a PMP-certified project manager, I understand risks. I also understand risk mitigation plans and ours are robust. But that doesn’t mean we’re risk free. Here are the things I think about:
This is a low risk—our HW is solid and parts availability is good. Generally, these costs drop over time. But we’ll be keeping our eye on them.
We have estimates from a U.S. manufacturing firm we’ve been working with for the last 10 years. We know our production, mold and packaging costs. There shouldn’t be any surprises here. Funding will come from investors we’ve been working with whose investment strategy has been to invest at the production stage of our development—they’ve been on board, waiting for us to get there. We’ve been working with them for five years and they’ve helped us get to where we are today. But we’re not single-threaded. We’re working with banks, VCs and other sources of funding, just in case. If Indiegogo does as well as we hope, it may provide all the funding we need, including production.
The good news is, the closer we get to production, the more we understand exactly what we need to do and the risk is reduced. We’ve factored in extra time and resources into our budget, and based on our history (and success) here, we believe we’re in excellent shape to deliver as promised (production in 2014).
For more information about this groundbreaking, lifesaving product, visit www.thirdeyedesigninc.com.
Q Where are your products made?
A Our products are proudly made in the USA.
Q Can the receiver/helmet light be moved from helmet to helmet?
A Yes, our high performance attachment method allows you to easily move it to a passenger helmet when necessary. Our OEM/integrated unit (Phase II) features a temporary override feature which allows the light to be temporarily disabled via a magnetic key fob when worn with a passenger. This feature automatically resets to normal operation after pre-set period of inactivity (this eliminates having the unit remain disabled unintentionally).
Q I have one motorcycle but multiple helmets, can I link them all to a single motorcycle?
A Yes! A single transmitter can be linked to multiple receivers (or helmets - e.g., 1 motorcycle in a family with more than 1 driver).
Q I have more than one motorcycle, can I use my helmet with all of them?
A Absolutely! A single helmet can be linked to multiple transmitters. (e.g. someone who rides more than 1 bike)
Q How much will it cost?
A With US design and manufacturing, we are estimating a retail price of $149 for the aftermarket “add-on” unit. We are currently negotiating with helmet manufacturers for our “OEM” helmet integrated unit.
Q Where can I buy one of your units?
A Third Eye Design is currently raising funds to initiate US Sales. Pre-orders are available at significant discounts with exclusive features through our Indiegogo Campaign. For investors, detailed projections, national market research, customer surveys and complete volumetric sales modeling are available in our full business plan. Investment opportunities are available to meet investor portfolio objectives. Once we have raised the funds we need, we will begin production activities. We are planning for production in 2014.
Q Do you have products other than the motorcycle helmet brake and signal light?
A Yes. A wireless bicycle running and brake light is in prototype and we will offer a snowmobile brake and running light.
Q Is your technology safe?
A Absolutely! Our receiver produces less RF noise or radiation than a 20” loop of wire and is not impacted by typical infrared or radio frequency noise often found in urban areas.
Q Will it work with CAN-Bus systems?
A Yes! Our technology was designed to work with virtually all 12v motorcycle electrical systems.
Q How difficult is it to install?
A The transmitter installs with 5 simple connections and quick-connect posi-tap connectors. A basic understanding of motorcycle systems and wiring (and access to them) are all that is needed. The helmet piece attaches easily with safe, high performance transparent hook and loop tape.
Q What makes your product unique?
A Our transmitter and receiver use ground breaking electronics circuitry that effectively has no impact on battery drain. Battery life is only governed by LED illumination. This allows for brighter LED’s, longer battery life and a safer unit where the user cannot forget to turn it on (avoiding the potentially dangerous error of not having it work) or turn it off (and have the batteries die).