Every dress tells a story
At Symbology, we envision fashion as a platform to empower women, preserve traditional artforms and promote sustainable development. We fuse handmade artisan textiles with trend-forward design to create apparel with an authentic global connection--one that creates a sense of shared humanity between our customers and artisan producers.
I'm Marissa, the founder of Symbology, and I have been dreaming of launching a fashionable yet ethical line since my first trip to India in 2006 visiting craftswomen. While a fashionista on the outside, I'm a hippie at heart. I believe it is my true calling in life, and I can't wait to see what the future holds!
I have fused my background in Anthropology and Journalism from UNC with a deep passion for designing apparel with meaning.
We want you to take part in our first production trip to India!
We are very excited to be launching our first-ever collection, Peacocks & Paisleys, for Fall/Winter 2012. We are asking for at least $7500 via our Indiegogo campaign to help cover our production trip to India, in which Marissa will visit our artisan groups first-hand to be able to bring our collection to the market for the Fall shopping season. She needs to get there before the monsoon season hits in July, when the artisans aren't able to block print due to the moistness in the air. Plus being drenched is just not a good look for her.
With your support, she will be able to visit groups in Jaipur, Varanasi and the Himalayas and provide real-time coverage of the collection's development...and your very own Indiegogo rewards! Take a gander at our collection: http://issuu.com/mheyl/docs/symbology_lookbook
We also hope to bring our new designer Tiffany with us to visit the groups and take part in the development of our next collection. Tiffany has dedicated years to serving Virsa Punjab Da, a South Asian nonprofit that provides aid for orphans, widows, and the elderly. She is very excited about the prospect of visiting with artisans and learning more about traditional crafts from her parents' native India.
We also plan to allocate funds this summer to build an e-commerce website, which will cut down on overhead costs and allow us to not only reinvest in our artisan partnerships, but form more personalized relationships with our new customers.
With each Symbology contribution, you are investing in a style-forward, one-of-a-kind label that empowers women across the globe. And we thank you kindly for it! Please check out our awesome rewards--all handmade, one-of-a-kind pieces connected with centuries of artistic tradition.
Even if we don't reach our goal, we will use all of the funds towards this production trip.
True art is evidence of happiness, contentment & purity of its authors.
Our goal at Symbology is to alleviate the effects of poverty and improve the livelihoods of artisan producers and their families in developing countries. Artisan enterprises have great potential for spurring economic growth and often provide a vital income source for families in the poorest segments of society.
The textile traditions we source in our collections are embedded in Indian culture. Yet as demand drops and industrialization drives younger generations to pursue jobs in the cities, many century-old traditions are struggling to survive.
There are 1.3 billion people living on less than $1 a day, 70% of whom are women. When given the opportunity to earn an income, women overwhelmingly invest in their children’s education and health, as well as the overall community. We view women's empowerment as a way to reverse the cycle of poverty and promote sustainable development.
Over the next 5 years, Symbology will have a team of 10-15 full-time employees based in North Carolina. Our production will take place both locally and globally, fueled by purchasing fabrics with artisan groups in India, Africa, and Latin America. We aim to employ a local garment co-op to construct our pieces as a way to bring our story of sustainability full circle.
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Team on This Campaign:
Founder + Creative-in-Chief