OTO is a big food truck toy for kids, made out of cardboard and printed with lush, super detailed illustrations. I have been drawing and prototyping this idea for a couple of years, and now it's at the point where it's production ready!
First one out the door is an ice cream truck. I have a massive list of other trucks I want to make down the line - tacos, noodles, BBQ, churros, hot dogs, hot rods, lemonade, the list goes on and on...
This project does not have any financial backing, so your help will make all the difference.
When assembled, the truck measures 40 x 36 x 24 inches, or 100 x 90 x 61 cm. It's huge! I'm 6'3" and I fit into it (with some effort). It's non-toxic as well as 100% recyclable and biodegradable. It's designed to be easily assembled, and it's just as easily disassembled when you need to put it away.
The construction and CAD layout was done by industry ace Ken Jenkins.
The artwork on the truck was created in two steps. First, the truck was modeled and rendered in 3D by HIFI3D, to achieve realistic shadings and reflections as well as an insane level of detail down to the last screw. After that, I drew the lettering and illustrations on top of the renders. Nothing packs happy quite like hand drawn typography, and I'm bringing as much of it into Famous OTO as I can.
The manufacturing process / Why I need to raise money:
The truck is made out of five parts. Each part is printed using offset printing, where four process colors (Cyan, Magenta, Yellow, Black) are printed in separate passes for top quality color and detail. The printed sheets are laminated onto corrugated board. After that, the parts get their final shape stamped out in a die-cutter.
To manufacture this toy, each of the truck's five parts requires its own custom cutting die as well as 4 printing plates, one for each color. Since the truck's format is so big, the costs up front for cutting dies and printing plates are huge, just to get the first copies out the door. And those costs are the same no matter how many copies I order, 10 or 10.000.
The manufacturing will take place in the US, because I want to be sure that everyone gets paid properly. This also means that things cost a bit more.
On the web:
You can print the plates on your printer, and they come out the right size to fit your truck. You can also post and send links to share your designs with your friends. The editor was made by Earth People.
Perks for your contribution:
This is the miniature truck!!
This is how dang stylish you will look in the T-shirt
The T-shirts and miniature cards are available for all countries, and shipping is included in the price.
The truck perks include a flat US shipping fee of $20. International shipping for one truck is crazy expensive (somewhere around $250-300), so until I can make bigger shipments abroad, it's not really an option. Sorry! Let me know if you think differently. I promise to have international shipping available when I'm manufacturing bigger series.
This has been a project of love for several years and it has chomped up most of my savings, but I think it could turn out out really fantastic! Hopefully I can get your help to get it rolling.
Thanks very much for your time.
Photographs by Amie Lin!